Influencer Marketing Manager

echoVME Digital; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

echoVME Digital in Chennai is seeking an experienced professional for the influencer marketing team. You will be responsible for developing and executing campaigns, managing influencer relationships, and analyzing performance metrics to drive results.

The ideal candidate has a Bachelor's degree in Marketing or a related field, with over 3 years of experience in influencer marketing and strong organizational skills. This role promises a dynamic and innovative working environment.

Qualifications

• 3+ years of experience in influencer marketing or a similar role.
• Familiarity with social media platforms and influencer databases.
• Experience with paid and barter collaborations preferred.

Responsibilities

• Develop and execute influencer marketing campaigns.
• Identify and onboard influencers based on audience demographics.
• Build and maintain relationships with influencers.
• Manage end-to-end influencer communications.
• Analyze campaign performance and prepare reports.

Skills

Strong organizational skills

Relationship-building

Effective communication

Negotiation

Attention to detail

Education

Bachelor’s degree in Marketing or related field

Tools

Excel

Job description

Roles and Responsibilities

• Develop and execute influencer marketing campaigns that align with brand and client objectives.
• Identify, segment, and onboard influencers based on niche, audience demographics, and engagement metrics.
• Build and maintain strong relationships with influencers for ongoing collaborations.
• Craft clear, compelling, and personalized outreach messages to influencers for each campaign.
• Manage end-to-end influencer communications, including follow-ups and query resolution.
• Negotiate deliverables and pricing to optimize ROI within the allocated campaign budget.
• Maintain and regularly update the Influencer Management Sheet with complete influencer data.
• Track and ensure timely delivery of influencer content (posts, stories, reels, videos).
• Collaborate with internal teams to align influencer strategies with overall marketing plans.

Analyze campaign performance and prepare reports with actionable insights.

Requirements

Desired Candidate Profile:

• Passionate about influencer marketing and digital trends.
• Strong organizational and relationship-building skills.
• Ability to communicate effectively and negotiate with influencers.
• Comfortable managing multiple campaigns with tight timelines.
• Attention to detail with a proactive and result-oriented mindset.

Required Experience, Skills, and Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in influencer marketing or a similar role.
• Familiarity with social media platforms, influencer databases, and Excel-based reporting.
• Strong written and verbal communication skills.
• Experience working with paid and barter collaborations preferred.