Influencer Marketing Manager

Roots Recruitment; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Roots Recruitment in Mumbai seeks an experienced influencer marketing lead to oversee end-to-end campaigns and shape advanced strategies aligned with client objectives.

You will manage budgets, timelines, KPIs, mentor the team, cultivate brand relationships, lead client meetings, and drive business development while refining workflows.

This role demands strong negotiation, contract finalization, and a data-driven mindset to deliver actionable insights and scalable growth.

Qualifications

• Experience leading end-to-end influencer campaigns and client alignment.
• Strong budget management, KPI tracking, and reporting skills.
• Leadership experience and ability to mentor teams.

Responsibilities

• Oversee and direct end-to-end influencer marketing campaigns.
• Formulate advanced campaign strategies aligned precisely with client objectives.
• Manage project budgets, timelines, performance reporting, and KPIs.
• Mentor, guide, and manage the internal influencer marketing team.
• Cultivate and sustain strategic relationships with brands, content creators, and external agencies.
• Lead high-level client meetings and formal presentations.
• Negotiate and finalize commercial agreements and contracts.
• Monitor overall campaign performance to deliver actionable strategic insights.
• Provide robust support for business development initiatives and sales pitches.
• Optimize and continuously improve internal workflows and operational processes.

Skills

Influencer marketing

Campaign management

Team leadership

Tools

Social analytics tools

Campaign management platforms

CRM & outreach tools

Job description

Role & responsibilities

Oversee and direct end-to-end influencer marketing campaigns.

Formulate advanced campaign strategies aligned precisely with client objectives.

Manage project budgets, project timelines, performance reporting, and associated KPIs.

Mentor, guide, and manage the internal influencer marketing team.

Cultivate and sustain strategic relationships with brands, content creators, and external agencies.

Lead high-level client meetings and formal presentations.

Negotiate and finalize commercial agreements and contracts.

Monitor overall campaign performance rigorously to deliver actionable strategic insights.

Provide robust support for business development initiatives and sales pitches.

Optimize and continuously improve internal workflows and operational processes.