Influencer Marketing Manager

Velocity Consumers Ventures; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Velocity Consumers Ventures is seeking an influencer marketing specialist in Gurugram to lead discovery, onboarding, and execution of influencer campaigns. You will coordinate briefs, timelines, and deliverables with creators while ensuring brand guidelines are followed.

The role involves content review, approvals, and repurposing top creator content for ads and socials. The ideal candidate should have strong communication and negotiation skills, a data-driven approach, and the ability to manage

Qualifications

• Experience in influencer marketing and social media campaigns.
• Strong communication and negotiation skills.
• Creative thinking with a data-driven approach.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Identify relevant influencers and onboard campaigns across platforms; evaluate fit and negotiate deals.
• Plan and coordinate influencer campaigns with briefs, timelines and deliverables; ensure brand guidelines.
• Review content for quality and brand alignment; coordinate revisions and approvals; repurpose top content for ads and socials.
• Monitor spend, negotiate deals, and optimize the influencer budget; track performance and ROI.

Skills

Influencer marketing

Social media marketing

Communication

Negotiation

Campaign management

Analytics

Job description

Role & responsibilities

1. Influencer Discovery & Onboarding

• Identify relevant influencers and creators across platforms (Instagram, YouTube, Shorts, Reels). Evaluate influencers based on niche relevance, engagement rate, audience quality, and brand fit. Reach out, negotiate commercials, and onboard influencers for campaigns. Maintain influencer database and long-term relationships.

2. Campaign Planning & Execution

• Plan and execute influencer campaigns aligned with brand and marketing objectives. Coordinate content briefs, timelines, and deliverables with creators. Ensure brand guidelines and messaging are followed accurately. Track campaign schedules and ensure timely posting.

3. Content & Collaboration Management

• Review influencer content for quality, accuracy, and brand alignment before posting. Coordinate revisions and approvals when required. Repurpose high-performing influencer content for ads and brand social channels. Performance Tracking & Reporting

5. Budget & Cost Management

Preferred candidate profile

Strong understanding of influencer and social media marketing

Excellent communication and negotiation skills

Creative thinking with a data-driven approach

Ability to manage multiple campaigns simultaneously

Strong coordination and relationship management skills

Basic understanding of performance metrics and analytics