Influencer marketing Executive

Essvee Services; Gurugram District; On-site; INR 223,000 - 391,000; Full time

Job summary

Essvee Services in Gurgaon is seeking an Influencer Marketing Executive with 2–4 years of experience to build strong creator relationships, execute influencer campaigns, and ensure brands get high-performing content. The role requires coordinating with influencers, managers, and agencies, and maintaining detailed campaign trackers.

You will manage multiple creators, schedules, and approvals, while tracking performance metrics and ensuring timely deliverables.

Qualifications

• 2 to 4 years of experience in influencer marketing, talent management, or related roles.
• Strong understanding of Instagram, YouTube, creator economy trends, reels culture, and influencer ecosystem dynamics.
• Excellent coordination, follow-up, and relationship management skills.
• Strong communication skills across calls, WhatsApp, emails, and client-facing conversations.
• Ability to manage multiple creators, timelines, and campaign trackers simultaneously.
• Attention to detail in deliverables, approvals, captions, posting schedules, and reporting.

Responsibilities

• Identify and source relevant influencers, creators, celebrities, and niche pages based on campaign requirements, audience fit, engagement quality, and budget.
• Coordinate with influencers, managers, and agencies for commercials, deliverables, timelines, usage rights, and content approvals.
• Manage creator communication across WhatsApp, calls, email, Instagram DMs, and internal trackers.
• Ensure influencers submit content on time and align with campaign briefs, brand guidelines, and platform requirements.
• Follow up for pending deliverables, invoices, posting links, analytics, and approvals.
• Maintain creator databases with updated pricing, categories, follower count, engagement, contact details, and past campaign history.
• Support campaign managers and client servicing teams during execution phases.
• Coordinate gifting campaigns, barter collaborations, store visits, podcast shoots, event appearances, and influencer activations.
• Track campaign performance metrics including views, reach, engagement, saves, clicks, and creator insights.
• Flag fake engagement, inflated creators, unreliable talent, or execution risks before onboarding creators.
• Assist in negotiation discussions to optimize budgets while maintaining creator quality.

Skills

Influencer marketing

Relationship management

Campaign coordination

Communication

Data tracking

Tools

Google Sheets

Excel

CRM systems

Asana

Job description

Profile : Influencer Marketing Executive | Location : Gurgaon I Experience :2 to 4 yrs | Budget : 20k to 35k | Contact : Tanya- 9990744935

Role promise:

Build strong creator relationships, execute influencer campaigns smoothly, and ensure brands get content that performs, not just posts that go live.

Success in the first year :

• Successfully execute 80 to 150 influencer collaborations annually across reels, stories, UGC, events, launches, and integrated campaigns.
• Build and maintain an active database of 500+ verified creators across niches including lifestyle, fashion, fitness, finance, comedy, beauty, gaming, and regional creators.
• Achieve 90 to 95%+ on-time creator posting and deliverable completion rate.
• Reduce campaign delays caused by creators, approvals, or communication gaps through strong coordination and follow-ups.
• Source cost-effective creators while maintaining campaign quality and brand fit.
• Build strong relationships with managers, agencies, and creators to improve response speed and negotiation flexibility.
• Maintain accurate campaign sheets, creator trackers, posting links, insights, usage rights, and invoice coordination across all active campaigns.

Core responsibilities :

• Identify and source relevant influencers, creators, celebrities, and niche pages based on campaign requirements, audience fit, engagement quality, and budget.
• Coordinate with influencers, managers, and agencies for commercials, deliverables, timelines, usage rights, and content approvals.
• Manage creator communication across WhatsApp, calls, email, Instagram DMs, and internal trackers.
• Ensure influencers submit content on time and align with campaign briefs, brand guidelines, and platform requirements.
• Follow up aggressively but professionally for pending deliverables, invoices, posting links, analytics, and approvals.
• Maintain creator databases with updated pricing, categories, follower count, engagement, contact details, and past campaign history.
• Support campaign managers and client servicing teams during execution phases.
• Coordinate gifting campaigns, barter collaborations, store visits, podcast shoots, event appearances, and influencer activations.
• Track campaign performance metrics including views, reach, engagement, saves, clicks, and creator insights.
• Flag fake engagement, inflated creators, unreliable talent, or execution risks before onboarding creators.
• Assist in negotiation discussions to optimize budgets while maintaining creator quality.
• Build long-term creator relationships to improve repeat collaborations and priority support during urgent campaigns.

Must-haves :

• 2 to 4 years of experience in influencer marketing, talent management, creator partnerships, digital agencies, media agencies, or social media execution.
• Strong understanding of Instagram, YouTube, creator economy trends, reels culture, meme culture, and influencer ecosystem dynamics.
• Excellent coordination, follow-up, and relationship management skills.
• Strong communication skills across calls, WhatsApp, emails, and client-facing conversations.
• Ability to manage multiple creators, timelines, and campaign trackers simultaneously.
• Strong attention to detail in deliverables, approvals, captions, posting schedules, and reporting.
• Working knowledge of Google Sheets, Excel, Gmail, Google Drive, Instagram, YouTube, and influencer reporting formats.

Nice-to-haves :

• Existing network of influencer managers, agencies, meme pages, or creators.
• Experience handling celebrity-led campaigns, barter campaigns, or regional influencer activations.
• Understanding of engagement analysis, creator authenticity checks, and audience quality evaluation.
• Familiarity with influencer tools, CRM systems, reporting dashboards, and project management platforms like Asana, Trello, Notion, Slack, Zoho CRM, or HubSpot.
• Basic understanding of content strategy, creator scripting, trend mapping, and viral content formats.

Ideal personality fit :

• Fast responder. Faster executor.
• Naturally organized in chaos.
• Good at follow-ups without sounding robotic.
• Understands internet culture, creator behavior, and brand expectations.
• Can balance relationships and pressure without dropping communication.
• Street-smart with creators. Professional with clients. Calm with internal teams.