Influencer Marketing (Exec/Sr. Exec), East

Lenskart; Kolkata District; On-site; INR 450,000 - 750,000; Full time

Job summary

Lenskart is seeking an experienced Influencer Marketing professional to lead campaigns across East and Northeast India with a strong emphasis on Bengali, Odia, Assamese and Hindi-speaking markets. You will own creator partnerships, negotiate collaborations, and translate briefs into scalable influencer strategies.

Responsibilities include end-to-end campaign management, regional creator network building, and timely execution of launches and events, while tracking performance and ROI across key

Qualifications

• 1-3 years of experience in influencer marketing or related fields.
• Native or fluent in Bengali, Odia, or Assamese, with knowledge of East India creators.
• Strong negotiation and relationship management skills.
• Ability to manage campaigns end-to-end from concept to reporting.
• Familiarity with regional content and cultural nuances in East/Northeast India.

Responsibilities

• Develop end-to-end influencer marketing strategies for East and Northeast India.
• Own campaign lifecycle from creator shortlisting to onboarding, briefing, tracking and reporting.
• Build and maintain a network of regional creators across languages.
• Execute campaigns around product launches and brand events in the region.
• Collaborate with cross-functional teams to measure ROI and impact.

Skills

Influencer marketing

Negotiation

Communication

Relationship management

Job description

We are looking for an experienced, dynamic Influencer Marketing professional to join our team, focused on East and Northeast India. In this role, you'll conceptualize and execute high-impact influencer campaigns, drive creator partnerships, and build strong associations that enhance brand visibility and engagement across social platforms, with a specific edge in regional-language influencer marketing across Bengali, Odia, Assamese and Hindi-speaking eastern markets, along with the cultural sensitivity required to work across the Northeast. You already know which creators move the needle in Kolkata, Bhubaneswar, Guwahati, Patna, Ranchi, Siliguri, Shillong and other key East and Northeast markets, and can turn that knowledge into sharp, scalable campaigns. If you have a strong interest in fashion, lifestyle, or lifestyle-adjacent categories and want to make an impact at scale, this is the role for you.

Key Responsibilities

• Devise and execute end-to-end influencer marketing strategies & execution for East and Northeast India, aligned with overall brand objectives
• Own the full campaign lifecycle from creator shortlisting, negotiation, and onboarding to briefing, content tracking, and reporting
• Build and maintain a strong, current network of creators across Bengali, Odia, Assamese and Hindi-speaking eastern markets, as well as key creator communities across the Northeast, spanning lifestyle, fitness, fashion, food, travel, music, and regional entertainment niches
• Execute campaigns around key product launches, brand collaborations, and marquee brand events for the region
• Act as the day-to-day point of contact for stakeholders, understand briefs, manage expectations and ensure campaigns are delivered on time.
• Draft concept notes, campaign decks and creative ideation documents that translate a brief into an executable influencer strategy. Stay on top of regional trends, festivals, and cultural moments (Durga Puja, Rath Yatra, Bihu, Chhath Puja, Hornbill Festival, regional New Year celebrations, and local events) to spot timely creator marketing opportunities
• Build and nurture long-term creator relationships to maximize ROI rather than treating partnerships as one-off transactions
• Track, analyze, and report on campaign performance and creator engagement rates; flag red flags like fake followers or inflated metrics
• Collaborate with cross-functional teams (creative, strategy, social media, performance marketing, finance) to deliver campaigns with measurable business impact

What We're Looking For

• 1-3 years of experience in influencer marketing, talent management or client servicing at an agency, brand, or MCN
• Native or fluent proficiency in Bengali, Odia and/or Assamese, with strong working knowledge of East India creators; familiarity with Hindi-speaking markets in Bihar and Jharkhand, and the ability to work effectively with local partners across Northeast India
• Strong negotiation, communication, and relationship management skills; comfortable managing client/stakeholder relationships independently, confident on calls, clear in written communication, and calm under deadline pressure
• Solid grasp of the creator economy - how creators price themselves, what drives engagement vs. vanity metrics, and how regional content differs across East India, Northeast India, and pan India audiences
• Ability to ideate and build concept notes/presentations
• Existing relationships with talent management agencies and influencer marketing/MCN networks active across West Bengal, Odisha, Assam, Bihar, Jharkhand, and the Northeast - you should be able to get a creator shortlist moving on day one