Influencer Marketing Executive

Imagicaaworld Entertainment Ltd.; Pune District; On-site; INR 700,000 - 900,000; Full time

Job summary

Imagicaaworld Entertainment Ltd. is seeking an Influencer Marketing Executive in Pune with 3–5 years of experience to lead influencer campaigns, build long-term partnerships with creators, and drive brand awareness across digital platforms.

The role requires strategic thinking, trend focus, and strong relationship management to maximize reach, engagement, and ROI across social media. Collaboration with marketing teams is essential for high-quality, on-brand content.

Qualifications

• 3–5 years of experience in influencer marketing or digital marketing.
• Bachelor’s degree in marketing, communications, or related field.
• Fluency in English and Hindi.

Responsibilities

• Campaign strategy and end-to-end execution for influencer campaigns.
• Identify and onboard influencers and brand ambassadors across social platforms.
• Collaborate with teams to develop engaging influencer-driven content.
• Monitor campaign performance, ROI, and optimize based on data.
• Plan and manage the influencer marketing budget to maximize ROI.
• Stay updated on trends and platform best practices.

Skills

Sales-Driven

Networking

Trend-Oriented

Digital Marketing

English & Hindi

Education

Bachelor's degree in marketing, Communications, or related field

Job description

Position Name: Influencer Marketing Executive

Experience: 3-5 Years

Location: Pune

Job Description

We are seeking a dynamic and creative Influencer Marketer to join our team. The ideal candidate will spearhead influencer marketing campaigns, build long-term partnerships with influencers, and drive brand awareness and engagement across digital platforms. This role demands a strategic thinker who is results-driven, trend-focused, and exceptional at relationship management.

Key Responsibilities

1.Campaign Strategy &Execution

• Design and execute end-to-end influencer marketing campaigns to align with brand goals and target audiences.
• Develop innovative strategies to maximize reach and engagement.

2.Influencer Identification & Partnerships

• Identify and onboardinfluencers, content creators,and brand ambassadors across relevant social media platforms.
• Build and nurturelong-term relationships with influencers to ensure consistent brand representation.

3.Content Development & Coordination

• Collaborate with influencers and internal teamsto create high-quality, engaging, and brand- aligned content.
• Ensure timely and impactful deliveryof influencer-driven campaigns.

4.Performance Tracking& Optimization

• Monitor and analyzecampaign performance metrics,including engagement, reach,ROI, and brand sentiment.
• Optimize campaigns based on insightsand trends for continuous improvement.

5.Budget Management

• Plan and manage the influencer marketing budget effectively, ensuring optimal utilization and ROI.

6.Trend Analysis

• Stay updated on industry trends, emerging platforms, and influencer marketingbest practices. Provide recommendations to maintain a competitive edge.

Key Skills

• Sales-Driven: Results-focused with a strong ability to meet and exceed campaign objectives.
• Outgoing and Extroverted: Enjoys networking, building relationships, confidently engaging with influencers and Creative thinker with a passion for storytelling and branding.
• Trend-Oriented: Proactively identifies and acts on new trends, Social media platforms (Instagram, YouTube, TikTok, etc.) and influencer ecosystems.
• Proactive with Digital Media: Actively seeks collaborations and stays hands-onwith outreach tools and campaign analytics tools and platforms.
• Fluent in English and Hindi: Strong communication skills to engage with diverse influencers and teams effectively.

Qualifications

• Experience: 3-5 years of experience in influencer marketing, social media, or digital marketing.
• Education: Bachelor’s degree in marketing, Communications, or a related field.