Influencer Marketing Executive

Ditto Insurance; Bengaluru; On-site; INR 550,000 - 900,000; Full time

Job summary

Ditto is seeking an Influencer Marketing Executive to drive growth through influencer campaigns across LinkedIn, Instagram, YouTube and more. You will identify, manage, and execute campaigns that boost engagement and brand impact for Ditto in the Indian market.

The role combines strategy, content creation, and relationship building, with opportunities to collaborate across teams in a fast-paced in-office setting.

Qualifications

• Strong understanding of influencer ecosystems (micro, macro, celebrity).
• Excellent communication and relationship-building skills.
• Familiarity with social media trends, content formats and engagement strategies.
• Ability to analyze campaign performance and optimize results.
• Bonus: experience with influencer marketing platforms and contract negotiations.

Responsibilities

• Identify & Collaborate: research and onboard relevant influencers across categories.
• Campaign Execution: assist in planning and executing influencer campaigns, from sourcing talent to approvals and tracking.
• Negotiation & Contracting: handle discussions with influencers, agencies and talent managers to finalize partnerships within budget.
• Content & Briefing: develop clear briefs for influencers aligned with brand guidelines and goals.
• Performance Tracking: monitor content performance and provide data-driven insights to optimize campaigns.
• Cross-Team Coordination: work with internal teams to integrate influencer marketing into brand campaigns.

Skills

Influencer marketing

Communication skills

Social media trends

Campaign optimization

Contract negotiations

Job description

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 700,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 32000+ reviews on Google.

Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India’s largest stockbroker, Zerodha.

Oh, did we mention– We won LinkedIn’s Top Startup award for two consecutive years - 2022 & 2023.

What do we do at Ditto?

At Ditto, we're not just changing the game; we're creating a whole new playbook for insurance marketing in India

And in a bid to do that, Ditto has steered clear from the traditional ways of marketing insurance. We have grown through a heavy focus on educational content, seamless influencer & brand integrations, and word-of-mouth marketing.

We’re now looking for a influencer marketing executive who will drive the next stage of growth.

This role is ideal for someone who enjoys a combination of strategy, content & relationship building. As a influence marketer, you’ll be tasked with generating the highest quality demand for Ditto through multiple platforms (Linkedin, Instagram, YouTube etc) & ensuring our brand objectives are met.

About the Role:

Are you passionate about influencer marketing and social media? Do you thrive in a fast-paced environment where you get to connect Ditto with the right creators? If yes, this role is for you! As an Influencer Marketing Executive, you will play a key role in identifying, managing, and executing influencer campaigns that drive engagement and brand impact for Ditto!

What you’ll do:

• Identify & Collaborate: Research and onboard relevant influencers across categories, ensuring alignment with brand objectives.
• Campaign Execution: Assist in planning and executing influencer campaigns, from sourcing talent to content approvals and tracking performance.
• Negotiation & Contracting: Handle discussions with influencers, agencies, and talent managers to finalize partnerships within budget.
• Content & Briefing: Develop clear and structured briefs for influencers, ensuring content aligns with brand guidelines and campaign goals.
• Performance Tracking: Monitor influencer content performance and provide data-driven insights to optimize future campaigns.
• Cross-Team Coordination: Work closely with internal teams to integrate influencer marketing seamlessly into brand campaigns.

Requirements :

• Strong understanding of influencer ecosystems, including micro, macro, and celebrity influencers.
• Excellent communication and relationship-building skills.
• Familiarity with social media trends, content formats, and engagement strategies.
• Ability to analyze campaign performance and optimize for better results.
• Bonus: Experience with influencer marketing platforms and contract negotiations.
• Compensation as per Industry standard

Interview Process

We aim to complete the process within a maximum of 2 weeks:

1. 1. Introductory call with HR
2. 2.Task or Assignment
3. 3. Presentation and First Managerial round
4. 4. Second Managerial round
5. 5. Founders round

This is an in-office role. Our address is : Fortuna-1, No 680, 15th Cross, J.P Nagar 2nd phase, J P Nagar, Bangalore, Bangalore South - 560078, Karnataka, India.