Copy Writer

Ditto Insurance; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive compensation

Health and term insurance

Office pantry

Job summary

Ditto Insurance in Bangalore is seeking a Copywriter who can craft content that builds trust and drives leads. This role requires explaining complex insurance topics in a clear, empathetic voice and aligning with Ditto’s mission.

You’ll write ad copy, blogs, emails, landing pages, and more; refine creatives based on metrics; and collaborate with performance marketers, designers, product folks, and advisors. Growth-minded, collaborative candidates thrive here.

Qualifications

• 3+ years of copywriting experience with a portfolio.
• Ability to simplify complex topics and connect with audiences.
• Empathy with clarity in writing.
• Curiosity and openness to learning.
• Strong collaboration across teams.

Responsibilities

• Write ad copy, blogs, emails, landing pages, and other content to educate, engage, and drive conversions.
• Simplify dense insurance jargon into clear, relatable content.
• Focus on lead generation through Meta and Google Ads.
• Iterate and refine ad creatives based on performance metrics.
• Set and track KPIs for content across channels.
• Collaborate with performance marketers, designers, product folks, and advisors.
• Learn and grow within a flat hierarchy.

Skills

Copywriting

Job description

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 700,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 14000+ reviews on Google.

Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India’s largest stockbroker, Zerodha.

Oh, did we mention– We won LinkedIn’s Top Startup award for two consecutive years - 2022 & 2023.

About the Role

We’re looking for a Copywriter who can help us craft content that builds trust and inspires action. This isn’t just about writing nice sentences — it’s about deeply understanding our products, our audience, simplifying complex ideas, and creating content that informs, empowers, and drives leads.

If you know Ditto, you know we’re not about pressuring or scaring people into buying insurance. Our brand voice is rooted in empathy, clarity, and education. That’s why we need someone who gets our mission and is excited to grow with us.

Who You Are

• Clear Communicator: You understand the power of words and how they can educate, build trust, and connect with people.
• Curious as a Cat: You’re eager to learn, experiment, and figure things out along the way.
• ‘Explain to me Like I’m 5’ Enthusiast: You love turning complicated ideas into content anyone can understand — and enjoy.
• Team Player: You thrive in collaboration and love working with a variety of people to bring ideas to life.

What You’ll Do

• Write with Impact: Craft ad copy, blogs, emails, landing pages, presentations, decks, and other content that makes insurance approachable, engaging, and actionable. Your words will inspire trust and drive conversions.
• Simplify the Complex: Break down dense insurance jargon into clear, relatable content that empowers people to make informed decisions confidently.
• Focus on Lead Generation: Write ad copy for Meta and Google Ads, for health and term insurance, webinar promotions, and lead generation campaigns.
• Iterate and Refine: Continuously refresh and refine ad creatives to keep campaigns dynamic and relevant. Dive into performance metrics to uncover insights and optimize future campaigns.
• Not Just Write, But Measure Impact: Set and track KPIs for content performance across channels. Analyze engagement, conversions, and other key metrics to optimize future campaigns and drive meaningful results.
• Experiment and Innovate: Try new ideas, formats, and strategies to keep content fresh and engaging. We’re open to creative risks that lead to meaningful results.
• Collaborate Across Teams: Work with our team of performance marketers, designers, product folks, and advisors to ensure messaging is aligned with Ditto’s brand voice and mission.
• Learn and Grow: You don’t need to have all the answers. At Ditto, we nurture talent, encouraging experimentation and growth. Thanks to our flat hierarchy, you’ll have the freedom to contribute ideas and learn from every project.

This role is about more than just writing — it’s about connecting with people, building trust, and making insurance something people want to talk about. If you’re ready to tackle complex topics with empathy and creativity, this is the place for you!

What We’re Looking For

• 3+ years of experience in copywriting, with a portfolio that shows your ability to simplify complex topics and connect with audiences.
• A knack for blending empathy with clarity in your writing.
• Curiosity and openness to learning — we’re not looking for someone who knows it all; we’re looking for someone who’s excited to grow.
• Strong collaboration skills and an ability to work with people across different teams.

Why Join Ditto?

At Ditto, we’re more than just an insurance company. We’re a team of diverse people on a mission to make insurance cool.

When you join Ditto, you’ll join a high-performing team where your ideas are valued, your voice matters, and your work directly impacts how millions of Indians see and experience insurance.

What’s In It for You?

• Competitive compensation
• Comprehensive Health and Term Insurance
• The chance to reshape how insurance is talked about in India
• A collaborative, creative, and growth-focused work culture
• Unlimited access to our office pantry

Our Interview Process

We respect your time and effort, so we aim to keep the process smooth and efficient. Here’s what to expect:

• Introductory call with HR
• Task 1 - Writing Assignment
• Presentation Round
• Founder's round

If you’re ready to create content that’s empathetic, impactful, and human, we’d love to hear from you! Let’s change how India talks about insurance — together.

This is an in-office role. Our address is : Fortuna-1, No 680, 15th Cross, J.P Nagar 2nd phase, J P Nagar, Bangalore, Bangalore South - 560078, Karnataka, India.