Influencer Marketing Associate

Barcode Entertainment : Strategic Brand Solutions; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is expanding its influencer marketing footprint as part of YKONE. We seek a detail-oriented Influencer Marketing Executive to manage end-to-end campaigns, coordinate influencers, and track performance to deliver timely results.

The role requires hands-on execution, strong communication, and the ability to handle multiple campaigns simultaneously, with a focus on compliance and client reporting.

Qualifications

• 1–2 years of experience in influencer marketing, digital marketing, or a similar role (freshers with relevant internships may apply).
• Proficiency in Google Sheets and MS PowerPoint.
• Strong communication and negotiation skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Detail-oriented, process-driven, and deadline-focused.
• Experience with influencer platforms/tools is a plus.

Responsibilities

• Campaign Execution: Manage the complete lifecycle of influencer marketing campaigns from brief to delivery.
• Influencer Coordination: Identify, negotiate, and onboard influencers for brand collaborations across various platforms.
• Google Sheets Management: Maintain accurate and updated campaign trackers, influencer databases, and reporting sheets.
• Bulk Campaign Handling: Coordinate and execute large-scale influencer campaigns with multiple creators simultaneously.
• Presentation Support: Prepare basic PowerPoint decks for campaign proposals, client updates, and performance reports.
• Negotiation: Handle budget discussions and finalize deliverables with influencers and their managers.
• Onboarding & Compliance: Ensure influencers are aligned with brand guidelines, campaign objectives, and deliverable timelines.
• Performance Tracking: Monitor and record campaign results, preparing clear reports for internal and client review.

Skills

Influencer marketing

Google Sheets

PowerPoint

Negotiation

Communication

Multitasking

Tools

Influencer platforms

Job description

Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Position Summary:

We are looking for a detail-oriented and proactive Influencer Marketing Executive to manage end-to-end influencer campaigns. This role requires strong organizational skills, hands-on execution ability, and the knack for building lasting relationships with influencers while ensuring campaigns are delivered seamlessly and on time.

Key Responsibilities:

• Campaign Execution: Manage the complete lifecycle of influencer marketing campaigns from brief to delivery.
• Influencer Coordination: Identify, negotiate, and onboard influencers for brand collaborations across various platforms.
• Google Sheets Management: Maintain accurate and updated campaign trackers, influencer databases, and reporting sheets.
• Bulk Campaign Handling: Coordinate and execute large-scale influencer campaigns with multiple creators simultaneously.
• Presentation Support: Prepare basic PowerPoint decks for campaign proposals, client updates, and performance reports.
• Negotiation: Handle budget discussions and finalize deliverables with influencers and their managers.
• Onboarding & Compliance: Ensure influencers are aligned with brand guidelines, campaign objectives, and deliverable timelines.
• Performance Tracking: Monitor and record campaign results, preparing clear reports for internal and client review.

Requirements:

• 1–2 years of experience in influencer marketing, digital marketing, or a similar role (freshers with relevant internships may apply).
• Proficiency in Google Sheets and MS PowerPoint.
• Strong communication and negotiation skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Detail-oriented, process-driven, and deadline-focused.
• Experience with influencer platforms/tools is a plus.