Inbound Marketing Specialist

Firstprinciples Growth Advisory Llc; India; On-site; INR 600,000 - 800,000; Full time

Job summary

Firstprinciples Growth Advisory Llc in India is seeking an SEO Specialist to develop and execute integrated inbound marketing campaigns. The role includes creating SEO-driven content calendars, implementing topic cluster strategies, and ensuring compliance with GDPR/CCPA.

The ideal candidate will have proven experience in SEO, alongside proficiency in tools like Screaming Frog and Sitebulb, and a strong analytical background to drive content and optimization strategies.

Qualifications

• Proven experience in SEO, content marketing, and conversion optimization.
• Proficiency in using SEO tools like Screaming Frog and Sitebulb.
• Knowledge of schema markup and Core Web Vitals optimization.

Responsibilities

• Execute keyword research using AI tools to identify high-impact opportunities.
• Optimize content for Google SERP features and AI-generated search features.
• Monitor and adapt to algorithm changes and SERP evolution.

Skills

SEO

Content marketing

Conversion optimization

Analytical skills

Tools

Screaming Frog

Sitebulb

AI tools for keyword research

Job description

As an SEO Specialist, your role involves developing and executing integrated inbound campaigns that combine SEO, content marketing, and conversion optimization. You will create SEO-driven content calendars aligned with buyer personas and search intent stages. Implementing topic cluster strategies and pillar content frameworks for authority building is also a key responsibility.

Key Responsibilities

• Execute keyword research using AI tools to identify high-impact opportunities
• Optimize content for Google SERP features and AI-generated search features
• Deploy programmatic SEO tactics for scalable organic growth
• Monitor and adapt to algorithm changes and SERP evolution
• Conduct technical audits using tools like Screaming Frog, Sitebulb, and enterprise platforms
• Implement schema markup, Core Web Vitals optimization, and crawl improvements
• Execute site migrations, URL restructuring, and indexation management
• Ensure GDPR/CCPA compliance in tracking implementations
• Optimize existing content for E-A-T signals and entity-based SEO
• Create briefs for AI-assisted content generation while maintaining quality standards
• Implement internal linking strategies and content refresh programs
• Develop landing pages optimized for organic conversion
• Build GA4 dashboards and custom reports for organic performance tracking
• Analyze user behavior data to inform content and SEO strategies
• Track keyword rankings, organic traffic, and conversion metrics
• Generate actionable insights from search console and third-party tools
• Execute digital PR campaigns for high-authority backlinks
• Manage outreach programs using AI-powered prospecting tools
• Develop linkable assets and resource pages
• Monitor backlink profiles

Qualifications Required

• Proven experience in SEO, content marketing, and conversion optimization
• Proficiency in using SEO tools such as Screaming Frog, Sitebulb, and AI tools for keyword research
• Knowledge of schema markup, Core Web Vitals optimization, and crawl improvements
• Experience in implementing technical SEO tactics for organic growth
• Strong analytical skills and the ability to generate insights from data
• Excellent communication and project management skills
• Familiarity with GDPR/CCPA compliance and tracking implementations