Inbound Lead Qualification Executive

Duratuf Products Pvt. Ltd.; India; Hybrid; INR 300,000 - 540,000; Full time

Benefits offered by this job

Flexible work options

Career growth

Performance incentives

Statutory benefits

Job summary

Duratuf Products Pvt. Ltd. in India is seeking a frontline Customer Experience Associate to own inbound inquiries across calls, chat, email and B2B platforms.

You will qualify leads, separate buyers from noise, and pass clean opportunities to Sales. You will manage multi-channel communication in English and Hindi, understand Bengali, ensure 15-minute first responses, and maintain Zoho CRM hygiene with complete, up-to-date logs.

Qualifications

• 1) 1–2 years in BPO or customer-facing roles.
• 2) Graduate in any field; strong English and Hindi communication.
• 3) Familiarity with multi-channel support and B2B environments.

Responsibilities

• Handle inbound inquiries across calls, chat, email and B2B platforms.
• Qualify or reject leads based on MOQ, product feasibility and customer segment.
• Ensure 15-minute first response time on all channels and hand off qualified leads with full context to Sales.
• Maintain CRM hygiene by logging every interaction in Zoho CRM in real time and complete follow-ups.

Skills

Lead qualification

Multitasking

Empathy & communication

English & Hindi fluency

Bengali understanding

Education

Graduation in any field

Tools

Zoho CRM

Zoho SalesIQ

WhatsApp Business

Excel/Google Sheets

IndiaMART/TradeIndia

Job description

We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai

Our equipment keeps workers safe at 4,142+ customers across 65+ countries - when it works, someone gets to go home to their family.

We're on our way to 10,000 protected workplaces by 2035

About the Role

• This seat sits at the front of the Customer Experience team and owns every inbound enquiry from the moment it lands.
• You qualify the enquiry, separate real buyers from noise, and hand clean opportunities to Sales.
• You cover all inbound channels during working hours: calls, WhatsApp Business, LiveChat, email and B2B platforms.

Lead Qualification (Core of the Role)

• Screen every inbound enquiry against MOQ, product feasibility and customer segment (distributor / EPC / end-user / OEM / government)
• Make correct qualify or reject decisions with minimal supervision
• Flag junk or irrelevant enquiries to the manager the same day and never pass them forward
• Own all inbound touchpoints during working hours with zero missed enquiries
• Maintain First Response Time of 15 minutes or less on every channel
• Handle MOQ, price and product-fit questions without escalating every touchpoint

Clean Handoff to Sales

• Transfer every qualified lead with full context: company info, product interest, MOQ fit and conversation history

CRM Hygiene

• Log every enquiry and lead in Zoho CRM in the same session, tagged by stage
• Maintain 100% data completeness with zero pending updates beyond end of day
• Complete 100% of follow-ups within TAT
• Hold a weekly review with the Support Manager covering enquiries handled, response rate, qualification accuracy and conversion funnel

What Success Looks Like

• Zero missed inbound touchpoints
• 100% follow-up completion within TAT
• Every interaction logged in Zoho CRM the same session

Requirements

Qualifications

• Experience: 1-2 years in BPO (voice or chat), customer support, customer experience, inbound telecalling, inside sales or B2B enquiry handling
• Education: Graduate (any stream)
• Language: Fluent in English and Hindi, with the ability to understand Bengali
• Industry preference: B2B / Industrial / Manufacturing (PPE exposure preferred)

Technical Skills

• Familiarity with Zoho CRM, Zoho SalesIQ and WhatsApp Business (strong plus)
• Ability to manage multi-channel communication simultaneously
• Basic proficiency in Excel / Google Sheets
• Exposure to B2B trade platforms such as IndiaMART and TradeIndia (preferred)
• Exposure to any AI-based tool (nice to have)

Functional Skills

• Lead-qualification logic: knowing when to qualify and when to reject
• Composure and multitasking under load, with calls, chats and CRM updates running at once
• Process discipline: follows the SOP and qualification steps consistently and logs as you go
• Empathy, patience and professional phone and chat etiquette

Values Fit (Non-Negotiable)

• Integrity: pipeline data and follow-up logs reflect reality, with no inflated counts and no follow-ups marked done that weren't
• Accountability: owns FRT, follow-up completion and qualification accuracy as personal numbers, without being chased
• Adaptability: picks up new tools and products quickly and adapts to each customer rather than relying on fixed scripts
• Flexible leave policy
• WFH and out-of-office opportunities based on requirements and conditions
• Performance incentives
• Performance recognition
• Dynamic career growth
• Statutory benefits as per industry standards
• Everything runs on Zoho One (modern, integrated tool stack)