I&P-GN - SONG - MT-SFMC-CMR-Martech-Senior Manager

Accenture; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Accenture in Bengaluru is seeking a Strategy & Consulting professional to design and implement marketing strategies across multiple channels. You will collaborate with clients to optimize campaign architecture, build use cases, and drive next best action capabilities using Salesforce Marketing Cloud and related tools.

The role requires strong consulting, project management, and stakeholder-management skills, with comfort in remote/global teams and a data-driven approach to delivering results.

Qualifications

• Experience building a capability/ offering from scratch.
• Hands-on with SFMC/Data Cloud/Personalization/Pardot/Salesforce Loyalty.
• Strong consulting, techno-functional and project management skills.
• Proven stakeholder management with senior levels in client organizations.
• Excellent communication, both oral and written.
• Data-driven mindset and ability to drive results.

Responsibilities

• Design new campaign strategies and marketing plans across channels.
• Conduct capability assessments and provide optimization recommendations.
• Develop next best action strategies and business cases for campaigns.
• Lead campaign attribution and optimization initiatives.
• Define KPIs and track performance throughout campaigns.
• Coordinate solution design and deployment across multi-disciplinary teams.
• Mobilize cross-stakeholder efforts in a fast-paced, global environment.

Skills

Campaign strategy

Salesforce Marketing Cloud

Project management

Stakeholder management

Data-driven decisions

Remote/work in global teams

Tools

SFMC

Data Cloud

Pardot

Personalization

Salesforce Loyalty

Job description

Job Summary:

Practice: Strategy & Consulting Global Network Song

| Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities:

• Design new campaign strategies and marketing plans across all channels.
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• Conduct client-s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
• Experience developing next best action strategies.
• Developing business case for campaign strategies, technology solutions.
• Experience with value architecting.
• Derive insights for campaign, work on Campaign attribution and optimization strategy.
• Define campaign Key Performance Indicators and track them throughout the campaign lifecycle.
• Identifying marketing process improvement opportunities and re-define the processes.
• Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty.
• Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
• Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Qualification

Professional & Technical Skills:

• Experience with building a capability/ offering in their organization from scratch.
• Preferably have good hands-on experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Good consulting, techno-functional and project management experience is preferred.
• Stakeholder Management:Experience in working with middle to senior management levels within existing organization /client organizations.
• Excellent oral and written communication skills
• Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and / or experience in client facing roles.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.