I&P-GN - SONG - MT-SFMC-CMR-Martech-Senior Manager

Accenture PLC; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Accenture is seeking a Marketing Strategy and Campaign Design consultant to join its Strategy & Consulting Global Network in Bengaluru. You will design campaign strategies, develop campaigns across channels, and help optimize the marketing stack for client programs.

You will lead requirement workshops, coordinate multi-disciplinary teams, drive data-driven decisions, and deliver value in a fast-paced, global environment.

Qualifications

• Experience building a capability/ offering from scratch.
• Proven hands-on experience with SFMC/Data Cloud/Personalization/Pardot/Salesforce Loyalty.
• Strong consulting, techno-functional and project management skills.

Responsibilities

• Design new campaign strategies and marketing plans across channels.
• Conduct capability assessments and optimize the marketing stack.
• Develop next best action strategies and business cases for campaigns.
• Lead and coordinate solution design and deployment across multi-disciplinary teams.
• Manage large Salesforce Marketing program executions from strategy to delivery.

Skills

Campaign strategy

Analytical skills

Stakeholder management

Project management

Tools

SFMC

Data Cloud

Personalization

Pardot

Salesforce Loyalty

Job description

Job Summary: Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities:

• Design new campaign strategies and marketing plans across all channels.
• "">" "> "undefined Conduct client’s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
• Experience developing next best action strategies.
• Developing business case for campaign strategies, technology solutions.
• Experience with value architecting.
• Derive insights for campaign, work on Campaign attribution and optimization strategy.
• Define campaign Key Performance Indicators and track them throughout the campaign lifecycle.
• Identifying marketing process improvement opportunities and re-define the processes.
• Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty.
• Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Professional & Technical Skills:

• Experience with building a capability/ offering in their organization from scratch.
• Preferably have good hands-on experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Good consulting, techno-functional and project management experience is preferred.

Stakeholder Management:

• Experience in working with middle to senior management levels within existing organization /client organizations.
• Excellent oral and written communication skills
• Strong analytical skills and the ability to drive results-oriented decisions.
• Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and / or experience in client facing roles.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join a great place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture