I&P-GN - SONG - MT-SFMC-CMR-Martech-Senior Manager

Accenture in India; Bengaluru; Vor Ort; INR 2.500.000 - 4.000.000; Vollzeit

Zusammenfassung

Accenture in India is seeking a seasoned Marketing Strategy professional to design and implement multichannel campaigns. You will work closely with clients to assess capabilities, optimize the Salesforce marketing stack, and develop next best action use cases to improve performance.

Responsibilities include leading end-to-end Salesforce Marketing Cloud initiatives, crafting business cases, and guiding cross-functional teams through design workshops and deployment.

Qualifikationen

• Experience designing end-to-end marketing campaigns across multiple channels.
• Ability to architect campaign strategies and derive actionable insights.

Aufgaben

• Design new campaign strategies and marketing plans across all channels.
• Assess client Campaign/Marketing capability and optimize platform stack.
• Develop next best action strategies.
• Build business cases for campaign strategies and technology solutions.
• Apply value-architecture principles to campaigns.
• Derive insights and optimize campaign attribution.
• Define and track campaign KPIs through lifecycle.
• Identify opportunities to improve marketing processes.
• Lead Salesforce marketing programs from strategy to delivery (SFMC, Pardot, Personalization, Data Cloud, Loyalty).
• Coordinate requirement gathering, workshops, and deployment with multi-disciplinary teams.
• Demonstrate strong project management across stakeholders.

Kenntnisse

Campaign strategy

Salesforce Marketing Cloud

Pardot

Personalization

Tools

SFMC

Data Cloud

Salesforce Loyalty

Jobbeschreibung

Job Summary

Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities

• Design new campaign strategies and marketing plans across all channels.
• Conduct client’s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
• Experience developing next best action strategies.
• Developing business case for campaign strategies, technology solutions.
• Experience with value architecting.
• Derive insights for campaign, work on Campaign attribution and optimization strategy.
• Define campaign Key Performance Indicators and track them throughout the campaign lifecycle.
• Identifying marketing process improvement opportunities and re-define the processes.
• Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty.
• Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.