I&P-GN - SONG - MT-SFMC-CMR-Martech-Senior Manager

Accenture PLC; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Accenture PLC in Bengaluru seeks a Marketing Strategy & Campaign design consultant to design, build, and implement initiatives that enhance client business performance across Salesforce marketing stack.

You will drive campaign strategies, assess capabilities, develop use cases, and lead Salesforce Marketing Cloud deployments including SFMC, Pardot, Data Cloud, Personalization, and Salesforce Loyalty, while coordinating global teams and stakeholder expectations.

Qualifications

• Experience designing and implementing marketing campaigns across channels.
• Ability to assess client capabilities and optimize Salesforce marketing stack.
• Experience with next best action strategies and campaign attribution.

Responsibilities

• Design new campaign strategies across channels.
• Assess client Campaign/Marketing capability and optimize stack.
• Develop use cases to improve campaign utilization.
• Develop business case for campaign strategies and technology solutions.
• Lead campaign planning and Salesforce Marketing Cloud deployments (SFMC/Pardot/Personalization/Data Cloud/Salesforce Loyalty).
• Coordinate solution design and deployment across multi-disciplinary teams.
• Manage stakeholders and drive results in a remote/global environment.
• Define and track campaign KPIs throughout the lifecycle.

Skills

Campaign strategy

Marketing strategy

Salesforce Marketing Cloud

Pardot

Data Cloud

Personalization

Campaign attribution

Stakeholder management

Project management

Communication skills

Tools

SFMC

Pardot

Data Cloud

Personalization

Salesforce Loyalty

Job description

Job Summary:
Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy,Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.
Roles & Responsibilities: As part of the team, you will drive the following:

• Design new campaign strategies and marketing plans across all channels.
• Conduct client’s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
• Experience developing next best action strategies.
• Developing business case for campaign strategies, technology solutions.
• Experience with value architecting.
• Derive insights for campaign, work on Campaign attribution and optimization strategy.
• Define campaign Key Performance Indicators and track them throughout the campaign lifecycle.
• Identifying marketing process improvement opportunities and re-define the processes.
• Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty.
• Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Professional & Technical Skills:

• Experience with building a capability/ offering in their organization from scratch.
• Preferably have good hands-on experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Good consulting, techno-functional and project management experience is preferred.
• Stakeholder Management: Experience in working with middle to senior management levels within existing organization /client organizations.
• Excellent oral and written communication skills
• Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and / or experience in client facing roles.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.

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