I&P-GN - SONG - MT-SFMC-CMR-Martech- Manager

Accenture; Bengaluru; Remote; INR 1,800,000 - 3,400,000; Full time

Job summary

Accenture in Bengaluru, India seeks consultants with deep Salesforce Marketing Cloud and data-driven marketing capabilities. You will design and optimize campaign strategies, develop use cases, and lead Salesforce Marketing program execution across SFMC, Pardot, Personalization, and Data Cloud.

The role requires excellent communication, stakeholder management at senior levels, and proven analytical skills to derive actionable insights and optimize campaign performance in a remote/global

Qualifications

• Excellent oral and written communication skills.
• Stakeholder management experience with senior levels in client organizations.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Design new campaign strategies and marketing plans across all channels.
• Assess client campaigns and optimize the campaign/marketing stack with use cases.
• Lead and manage Salesforce Marketing program execution (SFMC/Pardot/Personalization/Data Cloud).
• Gather requirements and design workshops; coordinate solution design and deployment across teams.
• Manage projects across multiple stakeholders in a remote/global environment.

Skills

Consulting

Stakeholder management

Analytical skills

Project management

Remote collaboration

Tools

SFMC

Data Cloud

Personalization

Pardot

Salesforce Loyalty

Job description

Job Summary:

Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities:

As part of the team, you will drive the following:

• Design new campaign strategies and marketing plans across all channels.
• Conduct client-s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
• Experience developing next best action strategies
• Developing business case for campaign strategies, technology solutions.
• Experience with value architecting.
• Derive insights for campaign, work on Campaign attribution and optimization strategy
• Define campaign Key Performance Indicators and track them throughout the campaign lifecycle
• Identifying marketing process improvement opportunities and re-define the processes.
• Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty
• Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
• Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Qualification

Professional & Technical Skills:

• Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty

• Good consulting and techno-functional experience is preferred.
• Excellent oral and written communication skills
• Stakeholder Management:Experience in working with middle to senior management levels within existing organization /client organizations.
• Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and /or experience in client facing roles.
• Ability to lead and manage small/ mid-sized teams.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.
• Exposure to the process of developing capability.