I&P-GN - SONG - MT-SFMC-Salesforce Data 360-Agentforce- Manager

Accenture; Bengaluru; Hybride; INR 1 800 000 - 3 000 000; Plein temps

Résumé du poste

Accenture Bengaluru is seeking an experienced Strategy & Consulting professional to design and deliver Salesforce Marketing Cloud–driven campaigns across channels. You will lead campaigns, define KPIs, and coordinate with stakeholders to optimize the marketing stack in a global, remote-enabled environment.

The role requires 9+ years in marketing campaigns with hands-on experience in SFMC/Data Cloud/Personalization/Pardot and strong client-facing skills, along with an MBA from a top institution.

Qualifications

• 9+ years in designing/managing marketing campaigns with 4–5 years in consulting, preferably Salesforce Marketing Cloud/Data Cloud/Personalization/Pardot/Salesforce Loyalty.
• MBA from a tier 1 or 2 college; Salesforce Marketing Cloud/Data Cloud/Personalization/Pardot/Sales Loyalty certifications are a plus.
• Strong written and spoken communication; stakeholder management at senior levels.

Responsabilités

• Design new campaign strategies and marketing plans across all channels.
• Assess campaign/marketing capabilities and develop use cases to optimize the stack.
• Lead and manage Salesforce Marketing program execution (SFMC/Pardot/Personalization/Data Cloud/Loyalty).
• Define KPI and track campaign lifecycle performance.
• Drive cross-functional workshops, solution design, and deployment across multi-dimensional teams.
• Manage small to mid-sized teams and navigate global matrix environments.

Connaissances

SFMC

Data Cloud

Pardot

Personalization

Salesforce Loyalty

Campaign Strategy

Stakeholder Management

Formation

MBA

Outils

Salesforce Marketing Cloud

Description du poste

Job Summary:

Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy,Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem

Roles & Responsibilities:

• Design new campaign strategies and marketing plans across all channels.
• Conduct client-s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
• Experience developing next best action strategies
• Developing business case for campaign strategies, technology solutions.
• Experience with value architecting.
• Derive insights for campaign, work on Campaign attribution and optimization strategy
• Define campaign Key Performance Indicators and track them throughout the campaign lifecycle
• Identifying marketing process improvement opportunities and re-define the processes.
• Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty
• Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
• Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Qualification

Professional & Technical Skills:

• Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty

• Good consulting and techno-functional experience is preferred.
• Excellent oral and written communication skills
• Stakeholder Management:Experience in working with middle to senior management levels within existing organization /client organizations.
• Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and /or experience in client facing roles.
• Ability to lead and manage small/ mid-sized teams.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.
• Exposure to the process of developing capability.

Additional Information:

• Overall experience of 9+ years in designing / managing marketing campaigns with at least 4-5 years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience

• MBA from a tier 1 or 2 college.
• Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
• Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
• Ability to use insights for campaign and strategy optimization.
• Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore.
• Ability to establish and build on working relationships effectively.
• Experience in managing small/ mid-sized teams.
• Experience in working with middle to senior management levels within existing organization /client organizations.
• Strong experience in shaping and driving engagements and ability to lead project teams.