I&F Decision Sci Practitioner Assoc Mgr

8102 ASOL-Mumbai STPI Company; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Accenture is seeking a Marketing Analytics professional in Mumbai to lead digital analytics delivery, tagging, dashboards, and insights across GA4 and analytics tools. You will partner with cross-functional teams to drive data-driven decision making and optimize marketing performance.

The role requires 10–14 years of experience, strong communication, and the ability to manage global stakeholders in a fast-paced, client-facing environment.

Qualifications

• Experience in digital analytics, martech, or performance insights roles, including 1 to 2+ years leading teams and managing multi-stakeholder delivery environments.
• Hands-on experience with GA4, Adobe Analytics, and enterprise analytics tools; ability to interpret data and present insights to stakeholders.
• Strong project management and collaboration skills with a track record of delivering analytics products and dashboards.

Responsibilities

• Manage end-to-end Campaign performance reporting tying KPI’s to commercial outcomes.
• Manage task intake for analytics and reporting requests, understand business needs, and translate them into structured briefs with clear scopes and timelines.
• Lead end-to-end analytics delivery across tagging validation, data accuracy checks, dashboard creation, and campaign performance reporting.
• Ensure high-quality tagging implementation: troubleshoot tracking issues, validate variables/dimensions, debug discrepancies, and coordinate fixes with client/tech teams.
• Act as the SPOC for analytics and insights requests, prioritizing workstreams and ensuring timely, high-quality delivery.
• Oversee GA4 implementation governance, ensure standardized event structures, maintain documentation, and guide teams on measurement best practices.
• Build and review dashboards & reports (GA4, GMP, Adobe, social, media platforms) that provide business-ready insights and clear recommendations.

Skills

Digital analytics

Data storytelling

Stakeholder management

Leadership

Project management

Multi-market delivery

Team leadership

Education

Any Graduation

Tools

GA4

Adobe Analytics

Adobe Audience Manager

Adobe Target

Salesforce

Sprinklr

Power BI

Looker Studio

Tableau

Job description

Skill required:

Delivery - Digital Analytics Designation: I&F Decision Sci Practitioner Assoc Mgr Qualifications:Any Graduation Years of Experience:10 to 14 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

We’re the global managed services arm of Accenture Interactive. We sit in the Operations business to take advantage of industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients’ businesses while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support marketing transformation.

You will be working as part of the Marketing Operations team, helping clients drive better business outcomes through digital analytics, performance measurement, and data-driven insights. You will lead the end-to-end delivery of marketing analytics across tagging, tracking, GA4, and campaign performance to ensure high-quality, accurate, and actionable insights. You will oversee implementation governance, troubleshoot tagging and data discrepancies, and partner with stakeholders to create reports and dashboards that improve visibility into user behavior, media effectiveness, and digital experience performance. You will be responsible for breaking down the end-to-end analytics process to identify automation/improvement opportunities and creating automation/transformation roadmaps that enhance speed, accuracy, and scalability of analytics delivery.

What are we looking for?

• Experience in digital analytics, martech, or performance insights roles, including 1 to 2+ years leading teams and managing multi-stakeholder delivery environments


• Strong expertise across GA4, Adobe Analytics, Adobe Audience Manager, Adobe Target, and familiarity with Salesforce, Sprinklr, Power BI, and other enterprise analytics tools


• Solid hands-on knowledge of tagging, tracking, data layers, GTM, floodlights, pixels, and troubleshooting implementation issues


• Strong analytics foundation with ability to interpret data trends, build clear narratives, and develop actionable insights for marketing and business teams


• Experience with campaign measurement, media performance analysis, and KPI frameworks across paid channels


• Familiarity with data engineering concepts such as data flows, parameters/variables/dimensions, and issues impacting data quality


• Stakeholder management & presentation excellence with ability to influence senior decision-makers, manage expectations, and navigate conflict across organizational layers and functions


• Leadership capabilities with a strong drive for results and clarity, ability to work through ambiguity, and manage pressure in fast-paced, high-stakes environments


• Strong project management skills: ability to manage multiple concurrent workstreams, plan ahead, collaborate across teams, and ensure quality control


• Excellent written and verbal communication skills with demonstrated experience presenting insights to senior stakeholders


• Attention to detail and ability to work in high-pressure environments with tight timelines


• Experience with BI tools (Looker Studio, Power BI, Tableau) for dashboard creation and automation


• Exposure to Adobe Analytics, GMP (CM360, DV360), Meta/Google Ads reporting, or other analytics ecosystems


• Experience with QA tools (Tag Assistant, Observe Point, Charles/Fiddler), version control, documentation, and data governance


• Familiarity with process improvement frameworks and best-practice development for measurement operations


• Experience working with globally distributed teams and multi-market stakeholders

Roles and Responsibilities:

• Manage end to end Campaign performance reporting tying KPI’s to commercial outcomes


• Manage task intake for analytics and reporting requests, understand business needs, and translate them into structured briefs with clear scopes and timelines


• Lead end-to-end analytics delivery across tagging validation, data accuracy checks, dashboard creation, and campaign performance reporting


• Ensure high-quality tagging implementation: troubleshoot tracking issues, validate variables/dimensions, debug discrepancies, and coordinate fixes with client/tech teams


• Act as the SPOC for analytics and insights requests, prioritizing workstreams and ensuring timely, high-quality delivery


• Oversee GA4 implementation governance, ensure standardized event structures, maintain documentation, and guide teams on measurement best practices


• Build and review dashboards & reports (GA4, GMP, Adobe, social, media platforms) that provide business-ready insights and clear recommendations


• Maintain data hygiene, enforce measurement frameworks, and drive adoption of tagging & reporting governance standards


• Present insights and performance read-outs to senior stakeholders, connecting data to strategic and actionable recommendations


• Build strong cross-functional relationships across creative, media, product, and tech teams to align measurement priorities


• Mentor and guide junior analysts; review deliverables, coach on problem solving, and support skill development


• Identify opportunities for process automation and analytics productization across tagging QA, reporting, and insights workflows


• Support strategic planning by identifying trends in digital behavior, media effectiveness, and customer journeys

Any Graduation About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

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Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive.

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