I&F Decision Sci Practitioner Specialist

8129 ASOL - Bangalore 10 SEZ Company; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Accenture is seeking a specialized I&F Decision Sci Practitioner to own end-to-end campaign analytics for global clients. You will guide junior analysts, collaborate with marketing and data science teams, and continuously improve campaign performance and targeting precision.

The role requires strong SQL, CRM analytics, and experience with major CRM platforms, plus dashboarding skills using Power BI or Tableau. A Bachelor’s degree in Marketing/Statistics is expected, with Master’s preferred.

Qualifications

• 6-9 years of experience in analytics, with 4+ years in campaign or CRM analytics.
• Advanced SQL and analytics skills for CRM and campaigns.
• Experience with CRM platforms such as Salesforce Marketing Cloud, Adobe Campaign or Braze.

Responsibilities

• Lead audience build strategies using advanced segmentation techniques.
• Design and own campaign measurement frameworks including KPI definition and ROI analysis.
• Develop deep customer insight analyses to drive personalization, retention and acquisition.
• Lead campaign KPI tracking and post-campaign performance analyses.
• Build and maintain real-time dashboards for marketing effectiveness.

Skills

Advanced SQL

Campaign analytics

CRM analytics

Segmentation methodologies

A/B testing/Attribution

Power BI/Tableau

Python or R

Education

Bachelor's degree in Marketing/Statistics/Business or related field

Master's preferred

Tools

Salesforce Marketing Cloud

Adobe Campaign

Braze

Segment/Tealium/Adobe Experience Platform (CDPs)

Job description

Skill required: Delivery - Campaign Analytics & Reporting Designation: I&F Decision Sci Practitioner Specialist Qualifications:Any Graduation Years of Experience:7 to 11 years

About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.

You will take ownership of end-to-end campaign analytics workstreams for global clients - from audience strategy and segmentation to post-campaign measurement and insight generation. You will act as a subject matter expert in CRM analytics and customer insight methodologies, guiding junior analysts and partnering with marketing, data science, and platform teams to continuously improve campaign performance and targeting precision.

What are we looking for?

• Total 6-9 years of experience; 4+ years in campaign analytics or CRM analytics
• Advanced SQL, campaign analytics and CRM/customer analytics skills
• Hands‑on experience with CRM and campaign platforms (Salesforce Marketing Cloud, Adobe Campaign, Braze, or similar)
• Strong knowledge of segmentation methodologies and customer analytics (RFM, CLV, propensity scoring)
• Experience designing campaign measurement frameworks including attribution and incrementality A/B testing, attribution basics and funnel analysis
• Proficiency in Power BI and/or Tableau for dashboard development
• Strong stakeholder management and analytical insight storytelling skills
• Consent, opt‑in, suppression, eligibility and privacy‑aware audience handling
• Experience with AI/ML-driven personalization and decision engines
• Experience leveraging AI and automation tools to streamline analytics workflows, improve campaign decision‑making, and enhance operational efficiency
• Ability to perform QA on campaign data, tagging, KPI calculations and methodology
• Bachelor s degree in Marketing, Statistics, Business, or a related field; Master s preferred
• Python or R for advanced segmentation and modelling
• Experience with CDPs (Segment, Tealium, Adobe Experience Platform)
• Lifecycle segmentation, behavioral segmentation, loyalty segmentation, propensity/RFM/CLTV exposure
• Knowledge of loyalty program mechanics and customer engagement strategies

Roles and Responsibilities:

• Lead audience build strategies using advanced segmentation techniques
• Design and own campaign measurement frameworks - including KPI definition, attribution modelling, and ROI analysis
• Develop deep customer insight analyses that uncover opportunities for improved personalization, retention, and acquisition
• Lead campaign KPI tracking and post-campaign performance analysis
• Analyze audience, channel, content, conversion, booking, revenue and customer journey performance.
• Prepare insight narratives, drivers of performance and optimization recommendations
• Build and maintain campaign performance dashboards that provide real‑time and retrospective views of marketing effectiveness
• Lead test‑and‑learn design (A/B tests, hold‑out groups) and interpret results to inform future campaign strategy
• Partner with marketing strategy teams to shape audience targeting and message sequencing across the customer journey
• Mentor junior analysts on segmentation techniques, data interpretation, and stakeholder communication
• Conduct CLV, churn, and engagement analyses to identify high‑value customer segments and at‑risk cohorts
• Translate complex analytical findings into clear, compelling narratives for business stakeholders
• Evaluate and improve campaign data quality, tagging, and tracking infrastructure in collaboration with data engineering teams

Any Graduation About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent‑and innovation‑led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join agreat place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture

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We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.