Hiring | Territory Sales Manager - General Trade

2COMS Consulting Pvt. Ltd.; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

2COMS Consulting Pvt. Ltd. is seeking a Territory Sales Manager for General Trade in Bengaluru. The role focuses on achieving sales targets, expanding distribution, and leading the GT sales team across distributors and channel partners in the assigned territory.

The ideal candidate has 3–10 years in FMCG GT, strong negotiation, forecasting and cross-functional coordination abilities, and a Bachelor’s or MBA degree. A results-driven mindset with data analysis and promotions planning is preferred.

Qualifications

• Experience in General Trade (FMCG/Food/Beverage industry preferred).
• Strong distribution and team handling experience.
• Understanding of market execution and sales systems.
• Ability to drive targets and manage channel relationships effectively.

Responsibilities

• Achieve primary, secondary sales and distribution targets in the territory.
• Drive expansion of distribution by improving reach and product visibility.
• Lead the sales team including hiring, training and performance monitoring.
• Build and maintain relationships with distributors and channel partners.
• Ensure timely collection of payments and manage outstanding balances.
• Monitor sales processes, field reporting and MIS systems.
• Plan and execute sales forecasts and minimize gaps to targets.
• Execute BTL activities, promotions and sampling initiatives.
• Oversee territory operations including stock, claims and manpower planning.

Skills

General Trade experience

Distribution and team handling

Market execution and sales systems

Ability to drive targets and manage渠道

Education

Bachelor’s degree

MBA

Job description

Hiring || Territory Sales Manager - General Trade

Job Description

Job Title: Territory Sales Manager (TSM)

Experience: 3-8 Years

Channel: General Trade (GT)

Job Description

• Achieve primary, secondary sales and distribution targets in the assigned territory.
  
• Drive expansion of distribution by improving numeric and weighted reach, ensuring product visibility.
  
• Manage and lead the sales team including hiring, training, and performance monitoring.
  
• Build and maintain strong relationships with distributors and channel partners.
  
• Ensure timely collection of payments and manage outstanding balances.
  
• Monitor and implement sales processes, including field reporting and MIS systems.
  
• Plan and execute sales forecasts, minimizing gaps between targets and actual performance.
  
• Execute BTL activities, promotions, and sampling initiatives in the market.
  
• Oversee overall territory operations including stock management, claims handling, and manpower planning.
  

Key Requirements

• Experience in General Trade (FMCG/Food/Beverage industry preferred).
  
• Strong distribution and team handling experience.
  
• Good understanding of market execution and sales systems.
  
• Ability to drive targets and manage channel relationships effectively.
  

Requirements

• Bachelor’s degree in any discipline or MBA from a recognized institution.
  
• Minimum 3 to 10 years of progressive experience in sales and distribution management within the FMCG sector.
  
• Proven track record in managing distributor networks, and retail execution.
  
• Strong negotiation, forecasting, and cross-functional coordination abilities.
  
• Industry preference: FMCG (excluding Dairy Products).
  
• Proficiency in sales data analysis, promotion planning, and performance reporting.Other details regarding job
  

Relevant Experience - 3+ years in FMCG Sales GT fromFmcg/food/beverages industry

Education - Bachelor’s degree in any discipline or MBA from a recognized institution.