Head – Visual Merchandising & Growth (National Role)

Talent Linked Consultancy; Bengaluru; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Talent Linked Consultancy in India seeks a Head of Visual Merchandising & Growth (National Role) to drive VM strategy across 3,000+ stores and align FMCG initiatives with Regional Operations.

Requirements include an MBA from a Tier-1 school, 4–5 years in retail VM or related transformation roles, and proven leadership across diverse teams with a strong analytical orientation.

Qualifications

• MBA from a leading B-School with strong retail exposure.
• 4–5 years in retail visual merchandising or transformation roles.
• Experience leading diverse teams and driving strategy to execution.

Responsibilities

• Define and drive national visual merchandising strategy across regions.
• Lead regional VM managers; oversee displays, planograms, POS, launches.
• Translate brand initiatives into regional VM plans and budgets.
• Use analytics to identify growth opportunities and guide store teams.
• Ensure SOP adherence and stay ahead of trends in retail design.

Skills

Team leadership

Retail visual merchandising

Analytics & insights

Cross-functional collaboration

Education

MBA (Tier-1 B-School)

Job description

Head – Visual Merchandising & Growth (National Role)

Job Title: Head – Visual Merchandising & Growth (National Role)

Department : Category & Merchandising

Role Overview

The Merchandising Head (National Role- Multiple Regions) will lead the national visual merchandising strategy, driving regional growth and transformation of in-store experience across all formats(3000+ stores). This role will champion in-store branding, innovative display concepts, and aligning key FMCG initiatives with Regional Operations teams to own & drive FMCG P&L

Key Responsibilities

• Define and drive visual merchandising vision; establish distinctive in-store environments across all Categories and regions to elevate customer experience
• Partner with operations and category teams to deliver AOP Targets across regions
• Support rapid store expansion with timely planning and execution of new store merchandising
• Use analytics to identify growth opportunities and guide operations teams to implement strategies at store level
• Translate brand and category initiatives into impactful regional visual strategies, ensuring adaptation across stores
• Oversee execution of displays, planograms, POS branding, new store launches, and seasonal visual campaigns at a national scale.
• Lead a team of regional VM managers to drive VM execution, training store teams, and ensuring SOP adherence
• Stay ahead of global and local trends in retail design, shopper behavior, and digital merchandising, introducing best-in-class practices for competitive differentiation.
• Manage budgets for regional visual merchandising initiatives and ensure innovative yet cost-effective implementation at scale.

Key Requirements

• MBA from a Tier-1 B-School
• Minimum 4–5 years’ experience in retail visual merchandising, or related retail transformation roles.
• Must have led diverse teams.
• Demonstrated ability to translate strategy into execution at scale, bridging national standards and regional implementation.
• Strong commercial and analytical orientation
• Strong communicator, influencer, and collaborator across functions and levels.