Head-Sales & Marketing

Shivganga Hospitality Services; Nashik District; Hybrid; INR 1,500,000 - 2,100,000; Full time

Job summary

Shivganga Hospitality Services seeks a dynamic Sales & Marketing Manager for our Mineral Water & Beverages division in Nashik, Maharashtra. You will lead sales, market development and distributor networks, and build strong ties with hotels, restaurants, corporates and bulk customers.

Ideal candidates have 5–10 years in FMCG/beverages, proven target achievement, distributor management and modern trade exposure.

Qualifications

• 5–10 years of relevant sales experience in FMCG/beverages/packaged drinking water or allied sectors.
• Strong knowledge of FMCG distribution and channel sales.
• Proven track record of achieving sales targets.
• Experience in developing distributors and expanding markets.
• Strong negotiation, communication and relationship-management skills.
• Understanding of pricing, margins, trade schemes and promotions; able to lead a sales team.
• Willingness to travel extensively within assigned territories.
• Proficiency in MS Excel, PowerPoint and sales/MIS reporting.

Responsibilities

• Develop and execute the overall sales and marketing strategy for packaged drinking water and beverage products.
• Achieve monthly, quarterly and annual sales and revenue targets.
• Develop and manage distributor, dealer, retailer and channel-partner networks.
• Identify and develop new markets, territories and business opportunities.
• Build strong relationships with hotels, restaurants, cafés, caterers, corporates, institutions, hospitals, schools and other bulk customers.
• Drive institutional and B2B sales for bulk and packaged products.
• Manage modern trade, general trade and key accounts.
• Monitor market trends, competitor pricing, product positioning and promotional activities.
• Plan and execute product launches, market activations, promotions and visibility campaigns.
• Develop effective sales schemes and dealer/distributor incentive programs.
• Monitor secondary sales, stock movement, market coverage and distributor performance.
• Ensure proper sales forecasting and coordinate with production and supply-chain teams for product availability.
• Track outstanding payments and coordinate with accounts and distributors for timely collections.
• Recruit, train, motivate and manage the sales team.
• Prepare regular MIS, sales reports, market analysis and performance dashboards for management.
• Maintain strong market intelligence regarding competitors, pricing, packaging and consumer preferences.

Skills

FMCG distribution

Channel sales

Negotiation

Communication

Relationship mgmt

Sales leadership

Market development

Analytical skills

Tools

MS Excel

PowerPoint

Job description

JOB REQUIREMENT

Sales & Marketing Manager Mineral Water & Beverages

Industry: Mineral Water & Beverage Manufacturing

Department: Sales & Marketing

Position: Sales & Marketing Manager

Location: Nashik, Maharashtra

Employment Type: Full-Time

Experience: 5–10 years in FMCG / Beverages / Packaged Drinking Water / Food & Beverage Sales

About the Role

We are looking for an energetic, result-oriented and commercially driven Sales & Marketing Manager to lead the sales and market development activities for our Mineral Water & Beverages business.

The ideal candidate should have strong experience in FMCG, packaged drinking water, beverages, distributor management, institutional sales and modern trade, with a proven ability to develop new markets and consistently achieve sales targets.

Key Responsibilities

• * Develop and execute the overall sales and marketing strategy for packaged drinking water and beverage products.
• * Achieve monthly, quarterly and annual sales and revenue targets.
• * Develop and manage distributor, dealer, retailer and channel-partner networks.
• * Identify and develop new markets, territories and business opportunities.
• * Build strong relationships with hotels, restaurants, cafs, caterers, corporates, institutions, hospitals, schools, events and other bulk customers.
• * Drive institutional and B2B sales for bulk and packaged products.
• * Manage modern trade, general trade and key accounts.
• * Monitor market trends, competitor pricing, product positioning and promotional activities.
• * Plan and execute product launches, market activations, promotions and visibility campaigns.
• * Develop effective sales schemes and dealer/distributor incentive programs.
• * Monitor secondary sales, stock movement, market coverage and distributor performance.
• * Ensure proper sales forecasting and coordinate with the production and supply-chain teams for product availability.
• * Track outstanding payments and coordinate with accounts and distributors for timely collections.
• * Recruit, train, motivate and manage the sales team.
• * Prepare regular MIS, sales reports, market analysis and performance dashboards for management.
• * Maintain strong market intelligence regarding competitors, pricing, packaging and consumer preferences.

Candidate Profile

• * 5–10 years of relevant sales experience, preferably in FMCG, beverages, packaged drinking water, food or allied industries.
• * Strong knowledge of FMCG distribution and channel sales.
• * Proven track record of achieving sales targets.
• * Experience in developing distributors and expanding geographical markets.
• * Strong negotiation, communication and relationship-management skills.
• * Good understanding of pricing, margins, trade schemes and sales promotions.
• * Ability to manage a sales team and drive performance.
• * Strong analytical and problem-solving abilities.
• * Willingness to travel extensively within assigned territories.
• * Proficiency in MS Excel, PowerPoint and sales/MIS reporting.

Preferred Experience

Candidates with experience in any of the following will be given preference: Packaged Drinking Water | Mineral Water | Soft Drinks | Juices | Energy Drinks | Beverages | FMCG | Food Products | Hospitality Supply | Institutional Sales

Key Performance Indicators – KPIs

• * Sales revenue and volume growth
• * Achievement of monthly and annual targets
• * New distributor/dealer appointments
• * Market and territory expansion
• * Institutional/B2B customer acquisition
• * Distributor productivity* Retail outlet coverage
• * Collection efficiency
• * Gross margin improvement
• * Sales team productivity
• * Brand visibility and market penetration

What We Offer

• * Competitive salary package
• * Performance-based incentives
• * Opportunity to build and lead a growing beverage business
• * Career growth and leadership opportunities
• * Dynamic and entrepreneurial work environment

Ideal Candidate

We are looking for a hands-on sales leader and market builder, not simply an order-taking sales executive. The ideal candidate should be capable of creating markets, building distribution networks, acquiring large institutional customers and taking the brand to the next level.