Head – Pre-Sales

Indigrators; Chennai District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Foundation Pvt Ltd in Chennai seeks a seasoned Head of Pre-Sales with 10–15 years of experience to own the lead-to-site-visit funnel. You will lead a Pre-Sales team, drive lead management discipline, and collaborate with Marketing and Sales to optimize conversions and customer engagement.

The role requires strong CRM governance, data analytics, and the ability to implement process improvements and AI-enabled interventions where relevant.

Qualifications

• 10–15 years in Pre-Sales, Inside Sales, Tele-sales, Lead Management or Sales Operations, preferably Real Estate.

Responsibilities

• Lead Management & Conversion: Own the complete Pre-Sales funnel from lead allocation and first contact through qualification, follow-up and site-visit generation.
• Team Leadership & Productivity: Lead, manage and develop the Pre-Sales team against defined productivity and conversion targets.
• CRM & Data Governance: Ensure disciplined usage of Sell.Do / CRM and standardise lead allocation, data capture and follow-up scheduling.
• MIS & Analytics: Own Pre-Sales dashboards and track lead volumes, conversions, and site visits.
• Sales & Marketing Collaboration: Work with Marketing on lead quality and campaign effectiveness; handover qualified leads to Sales.

Skills

Pre-Sales

Lead Management

Funnel Management

Conversion Optimisation

CRM & Data Governance

Sales Analytics

MIS & Reporting

Customer Engagement

Sales & Marketing Collaboration

Process Excellence

Performance Management

Commercial Orientation

Job description

Head – Pre-SalesS&P; Foundation Pvt Ltd | Job DescriptionDesignationHead – Pre-SalesDepartmentSalesReporting ToSenior ManagementExperience10–15 YearsLocationChennaiIndustryReal EstateEmployment TypeFull-Time

ROLE PURPOSETo lead the Pre-Sales function with end-to-end ownership of the lead-to-site-visit funnel, ensuring effective leadmanagement, customer engagement, conversion, team productivity and CRM discipline. The role will maximise the valueof every marketing-generated lead and build a high-performance, process-driven Pre-Sales function.

KEY RESPONSIBILITIES

Lead Management & Conversion

• Own the complete Pre-Sales funnel from lead allocation and first contact through qualification, follow-up and site-visitgeneration.
• Improve lead contactability, qualification, engagement and site-visit conversion.
• Monitor lead ageing, untouched leads, follow-up gaps and lead leakage and drive corrective action.

Team Leadership & Productivity

• Lead, manage and develop the Pre-Sales team against defined productivity and conversion targets.
• Establish daily and weekly standards covering calls, connect rates, follow-ups, qualified leads and site visits.
• Conduct regular performance reviews and targeted coaching.

CRM & Data Governance

• Ensure disciplined usage of Sell.Do / CRM.
• Set standards for lead allocation, data capture, lead status, follow-up scheduling and closure.
• Conduct periodic CRM and data audits and drive CRM-based reporting.

MIS & Analytics

• Own the Pre-Sales master tracker, MIS and performance dashboards.
• Track lead volumes, contactability, untouched leads, calls, follow-ups, qualified leads, site visits and conversion ratios.
• Provide actionable insights and drive corrective action.

Sales & Marketing Collaboration

• Work closely with Marketing on lead quality, campaign effectiveness and source-wise performance.
• Partner with Sales to ensure smooth handover of qualified leads and effective follow-through after site visits.
• Establish feedback mechanisms to improve lead quality and conversion.

Process Excellence & Customer Experience

• Standardise calling scripts, qualification frameworks, follow-up processes and lead-management SOPs.
• Continuously improve Pre-Sales processes and customer experience.
• Introduce technology, automation and AI-led interventions where relevant.

KEY RESULT AREAS (KRAs)

• Lead-to-Contact Conversion
• Contact-to-Qualified Lead Conversion
• Qualified Lead-to-Site Visit Conversion
• Overall Lead-to-Site Visit Conversion
• Lead Leakage and Lead Ageing
• Untouched / Uncontacted Leads
• Team Productivity – Calls & Follow-ups
• CRM / Sell.Do Data Accuracy and Compliance
• Lead Source and Campaign Performance
• Pre-Sales Team Performance and Target Achievement
• Site-Visit Quality and Sales Handover
• MIS Accuracy and Timeliness
• Customer Engagement and Response Time

IDEAL CANDIDATE PROFILE

• 10–15 years in Pre-Sales, Inside Sales, Tele-sales, Lead Management or Sales Operations, preferably Real Estate.
• Proven experience leading and scaling a target-driven Pre-Sales / Inside Sales team.
• Strong understanding of the real-estate lead funnel, customer journey and conversion metrics.
• Demonstrated track record of improving lead-to-site-visit and overall funnel conversion.
• Strong hands-on CRM experience; Sell.Do exposure preferred.
• Strong analytical ability with experience in MIS, funnel analytics and dashboards.
• Experience establishing processes, SOPs, performance standards and CRM governance.
• Strong stakeholder-management, communication, coaching and people-management skills.
• High ownership, commercial orientation and execution discipline.

KEY COMPETENCIES

Pre-Sales Leadership | Lead Management | Funnel Management | Conversion Optimisation | Team Leadership |CRM & Data Governance | Sales Analytics | MIS & Reporting | Customer Engagement | Sales & MarketingCollaboration | Process Excellence | Performance Management | Commercial Orientation

Aspirational Spaces