Presales Head

Adissia Developers; Chennai District, Coimbatore District; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Adissia Developers in Coimbatore seeks a Head – Pre-Sales with 12+ years in Real Estate to lead and scale the pre-sales function. You will manage the complete funnel, mentor the team, drive lead conversions and contribute to revenue targets.

The role requires strong leadership, strategic thinking, and hands-on CRM and Excel skills to optimise campaigns and site visits. This is an on-site position with cross-functional collaboration across Sales, Marketing, CRM and Project teams.

Qualifications

• 10+ years of experience in Real Estate, preferably in Pre-Sales / Inside Sales / Tele-Sales.
• Strong leadership and team-management skills.
• Excellent communication and negotiation abilities.
• Hands-on experience with CRM systems and MS Excel.

Responsibilities

• Lead, mentor and manage the Pre-Sales / Telecalling team to achieve targets.
• Develop and implement lead management and conversion strategies for real estate projects.
• Manage leads from digital campaigns, portals, referrals, walk-ins and campaigns.
• Ensure timely lead allocation, calling, qualification and follow-up.
• Monitor the full sales funnel: Lead, Qualified Lead, Site Visit, Booking.
• Improve lead-to-site-visit and site-visit-to-booking conversions.

Skills

Lead management

Pre-Sales / Inside Sales

Leadership

Communication

Negotiation

Customer handling

Analytical

CRM knowledge

Tools

CRM systems

Lead management platforms

MS Excel

Job description

Role & responsibilities

*Position:* Head – Pre-Sales

*Experience:* 12+ Years

*Industry:* Real Estate / Property Development

*Location:* *Coimbatore*

*Department:* Sales & Pre-Sales

*Reporting To:* Business Head / Sales Director

Position Overview

We are looking for an experienced and result-oriented *Head – Pre-Sales* with *12+ years of experience in the real estate industry* to lead and scale the pre-sales function in Coimbatore.

The incumbent will be responsible for managing the complete pre-sales funnel, leading the pre-sales team, improving lead conversions, driving quality site visits and contributing significantly to overall sales and revenue targets.

Key Responsibilities

• Lead, manage and mentor the *Pre-Sales / Telecalling team* to achieve business targets.
• Develop and execute effective *lead management and conversion strategies* for real estate projects.
• Manage leads generated through digital campaigns, property portals, referrals, walk-ins, campaigns and other channels.
• Ensure timely lead allocation, calling, qualification and systematic follow-up.
• Monitor the complete sales funnel: *Lead Qualified Lead Site Visit Negotiation Booking*.
• Drive improvement in *lead-to-site-visit and site-visit-to-booking conversion ratios*.
• Establish effective calling scripts, qualification criteria and follow-up processes.
• Monitor daily, weekly and monthly team performance and productivity.
• Analyse lead sources, lead quality, conversion ratios and campaign performance.
• Work closely with *Sales, Digital Marketing, CRM and Project/Site teams* to maximise conversions.
• Ensure accurate and timely maintenance of customer and lead information in CRM.
• Identify genuine prospects based on *budget, location, property requirement, purchase intent and buying timeline*.
• Conduct regular team reviews, coaching sessions and performance improvement initiatives.
• Define and monitor KPIs/KRAs for the pre-sales team.
• Ensure effective customer handover from Pre-Sales to the Sales team.
• Track lost, dormant and ageing leads and implement reactivation strategies.
• Prepare and present *MIS, dashboards and funnel reports* to the management.
• Identify bottlenecks in the pre-sales process and implement corrective actions.
• Ensure the team has strong knowledge of *project details, specifications, amenities, pricing, payment plans, offers and USPs*.
• Support management in sales forecasting and pipeline planning.
• Standardise pre-sales processes and continuously improve operational efficiency.

Key Performance Indicators

• Lead-to-qualified-lead conversion
• Lead-to-site-visit conversion
• Site-visit-to-booking conversion
• Qualified leads generated
• Site visits scheduled and completed
• Booking contribution from Pre-Sales
• Lead response and follow-up TAT
• Calling productivity and connect ratio
• Lead ageing and reactivation
• Team target achievement
• CRM accuracy and process compliance

Candidate Profile

• 10+ years of experience in Real Estate, preferably in Pre-Sales / Inside Sales / Tele-Sales.
• Proven experience in leading and managing a pre-sales team.
• Strong understanding of the real estate sales funnel and customer buying behavior.
• Experience handling residential and/or commercial real estate projects.
• Strong knowledge of the Coimbatore real estate market will be an added advantage.
• Excellent leadership, communication, negotiation and customer-handling skills.
• Strong analytical and MIS reporting capabilities.
• Hands-on experience with CRM systems, lead management platforms and MS Excel.
• Strong target orientation with a focus on conversion and revenue.
• Ability to work in a fast-paced, performance-driven environment.
• Strong coordination skills across Sales, Marketing, CRM and Project teams.