Head Online Marketing

MNR Solutions Pvt. Ltd; Pune District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

MNR Solutions Pvt. Ltd. invites an experienced Online Marketing Head to own the company's online business, drive digital growth, and expand brand presence. You will strategize, lead, and manage end-to-end online initiatives across marketplaces, websites, and campaigns.

The role requires leadership in revenue growth, budgeting, performance metrics, and cross-functional collaboration with sales, product, and operations to ensure profitability and superior customer experience.

Qualifications

• 8+ years of experience in e-commerce, digital marketing, online business or growth roles.
• Strong experience in websites, marketplaces, performance marketing, branding and digital business growth.
• Proven track record of managing revenue targets and P&L.
• Understanding of ROAS, CAC, LTV, conversion, acquisition and retention.
• Experience building and leading high-performing teams.

Responsibilities

• Develop and execute the overall online business and growth strategy.
• Own online revenue targets and develop strategies to achieve and exceed goals.
• Lead growth of the company website and marketplaces.
• Develop marketplace strategies: assortment, pricing, promotions, content and inventory.
• Improve website traffic, engagement, conversion and AOV.
• Own content strategy for website, marketplaces and campaigns.
• Build and lead the online marketing and e-commerce team.
• Identify new business partnerships and revenue opportunities.
• Establish a data-driven culture using dashboards and analytics.

Skills

E-commerce

Digital Marketing

Online Business

Growth mindset

Job description

Role & responsibilities

Job Description Online Marketing Head

Position: Online Marketing Head
Department: Marketing & E-commerce
Experience: 8+ Years
Location: NIBM, Pune

Role Overview

We are looking for a strategic and business-oriented Online Marketing Head who will take end-to-end ownership of the company’s online business, digital growth, brand presence, and expansion.

The role will be responsible for strategy building, revenue growth, P&L management, team leadership, marketplace and website performance, branding, content, business development, and expansion across digital channels.

Key Responsibilities

1. Business & Growth Strategy
   • Develop and execute the overall online business and growth strategy in line with company objectives.
   • Own online revenue targets and develop strategies to achieve and exceed business goals.
   • Identify new growth opportunities, channels, markets, products, and customer segments.
   • Build scalable strategies for long-term business expansion and profitability.
2. P&L & Performance Management
   • Own the online business P&L, revenue, contribution, and profitability.
   • Monitor and optimize key metrics including ROAS, CAC, AOV, conversion rate, retention, LTV, and marketing ROI.
   • Develop budgets and ensure effective allocation of marketing spends across channels.
   • Drive profitable growth while maintaining healthy acquisition and retention economics.
3. E-commerce & Marketplace Growth
   • Lead the growth of the company website and marketplaces.
   • Develop marketplace strategies covering assortment, pricing, promotions, visibility, content, inventory coordination, and sales growth.
   • Improve website traffic, engagement, conversion, AOV, and overall customer experience.
   • Identify opportunities to improve the complete online customer journey from acquisition to purchase and retention.
4. Branding & Marketing
   • Lead the overall digital brand strategy and brand-building initiatives.
   • Develop integrated campaigns across performance marketing, social media, influencers, content, and other digital channels.
   • Ensure consistent brand positioning and communication across all online touchpoints.
5. Content & Creative Strategy
   • Own the content strategy for website, marketplaces, social media, campaigns, and digital platforms.
   • Work closely with creative and content teams to develop high-performing communication and marketing assets.
   • Ensure content supports both brand building and business conversion.
6. Team & Manpower Management
   • Build, lead, and manage the online marketing and e-commerce team.
   • Define KRAs, KPIs, targets, and performance metrics for the team.
   • Identify manpower requirements and build the right organizational structure to support business growth.
   • Mentor and develop team members while creating a high-performance culture.
7. Business Development & Expansion
   • Identify and develop new business partnerships, digital channels, marketplaces, and revenue opportunities.
   • Evaluate new markets and expansion opportunities.
   • Build strategic partnerships that can accelerate customer acquisition and business growth.
8. Data, Analytics & Decision Making
   • Establish a strong performance-driven culture using data and analytics.
   • Regularly review business dashboards and channel performance.
   • Translate customer, market, and business data into actionable growth strategies.
   • Continuously test, optimize, and scale high-performing initiatives.
9. Cross-functional Leadership
   • Collaborate with Sales, Product, Operations, Supply Chain, Finance, Creative, and Customer Experience teams.
   • Ensure marketing and business strategies are aligned with inventory, product availability, customer experience, and profitability.

Key Performance Indicators

• Online Revenue & Growth %
• Overall E-commerce P&L & Profitability
• ROAS & Marketing ROI
• CAC & Customer LTV
• Website Conversion Rate
• AOV & Repeat Purchase Rate
• Marketplace Revenue & Growth
• Website Traffic & Customer Acquisition
• Brand Reach & Engagement
• New Channel / Market Revenue
• Team Productivity & Performance

Ideal Candidate

• 8+ years of experience in E-commerce, Digital Marketing, Online Business, or Growth roles.
• Strong experience in managing websites, marketplaces, performance marketing, branding, and digital business growth.
• Proven track record of managing revenue targets, marketing budgets, and P&L.
• Strong understanding of ROAS, CAC, LTV, conversion optimization, customer acquisition and retention.
• Experience in building and managing high-performing teams.
• Strong commercial mindset with the ability to balance growth, brand building, and profitability.
• Entrepreneurial approach with strong ownership, strategic thinking, and execution capabilities.

What We Are Looking For

A business-first marketing leader who can build the strategy, lead the team, own the numbers, strengthen the brand, and ultimately scale the company's online business and profitability.