Head of Sales & Business Development

WOW Softech; Faridabad District; On-site; INR 400,000 - 800,000; Full time

Job summary

PPRM is seeking a seasoned International Market Development & Lead Generation expert to drive global opportunities in SMS capital equipment and turnkey steel melting solutions. You will map international CapEx opportunities, build market-entry strategies, and manage cross-border negotiations with overseas steel producers and EPC partners.

Ideal candidates have 12–20 years in B2B international sales in steel-related industries, strong CRM/ERP skills, and MBA or international business credentials.

Qualifications

• Bachelor’s degree in Mechanical, Metallurgy, Electrical, or Production Engineering.
• MBA / PGDM in International Business, Marketing, or Sales Management (Preferred).

Responsibilities

• Identify, target, and acquire new international business opportunities for SMS capital equipment (Induction Furnaces, EAF, LRF, CCM) and turnkey steel melting solutions.
• Systematically map upcoming international steel plant CapEx projects, greenfield/brownfield developments, and modernization plans across the Middle East, Africa, CIS, Southeast Asia, and Latin America.
• Build and execute a country-wise international market entry and expansion strategy for the SMS division, in line with company growth targets.
• Lead cross-border contract negotiations covering pricing, Incoterms, payment terms, delivery timelines, and warranties to secure winning international bids with optimal margins.

Skills

CRM software

MS Excel

PowerPoint

Fluent English

Negotiation

Education

B.E./B.Tech in Mechanical/Metallurgy/Electrical/Production Engineering

MBA / PGDM in International Business/Marketing/Sales Management

Tools

Salesforce/HubSpot

ERP systems

Job description

Role & responsibilities

1. International Market Development & Lead Generation

• Identify, target, and acquire new international business opportunities for SMS capital equipment (Induction Furnaces, EAF, LRF, CCM,) and turnkey steel melting solutions.
• Systematically map upcoming international steel plant CapEx projects, greenfield/brownfield developments, and modernization plans across the Middle East, Africa, CIS, Southeast Asia, and Latin America.
• Build and execute a country-wise international market entry and expansion strategy for the SMS division, in line with company growth targets.

2. Global Relationship & Key Account Management

• Establish and nurture long-term relationships with international decision-makers Steel Mill Owners, C-Suite Executives, Project Directors, and PMC/EPC Consultants across target regions.
• Lead high-impact international client presentations, plant visits, and factory tours to demonstrate PPRM's SMS manufacturing and engineering capabilities.
• Act as the primary international point of contact, coordinating with in-country agents, channel partners, and representative offices where applicable.

3. International Bid Management & Techno-Commercial Negotiation

• Work closely with in-house Estimating, Design, and Engineering teams to prepare comprehensive, competitive international techno-commercial proposals for SMS equipment and projects.
• Review international tender documents, RFQs, contract terms, and technical specifications to ensure scope clarity, export compliance, and risk mitigation.
• Lead cross-border contract negotiations covering pricing, Incoterms, payment terms (LCs, advance schedules), delivery timelines, and warranties to secure winning international bids with optimal margins.

4. Global Market Intelligence & Strategic Alignment

• Track international competitor activity, regional pricing benchmarks, SMS technology trends, and country-specific market entry barriers (tariffs, local content norms, sanctions, etc.).
• Represent PPRM at international steel summits, industrial exhibitions, and trade conventions to build the SMS brand globally.
• Provide continuous international market feedback to R&D and Leadership to guide SMS product development and global positioning.

Preferred candidate profile

Education

• Bachelor's Degree (B.E. / B. Tech) in Mechanical, Metallurgy, Electrical, or Production Engineering.
• MBA / Post Graduate Diploma in International Business, Marketing, or Sales Management (Preferred).

Experience

• Minimum 12 - 20 years of proven B2B international sales/business development track record in Steel Melting Shop (EAF/LRF/CCM), Capital Goods, Heavy Engineering, or Industrial EPC Projects.
• Demonstrated experience selling SMS/capital machinery directly to overseas steel producers, with a strong track record of closing cross-border deals in the Middle East, Africa, CIS, Southeast Asia, and/or Latin America.
• Prior exposure to working with international agents, distributors, or representative networks is a strong advantage.

Technical & Functional Competencies

• Domain Expertise: Strong understanding of Steel Melting Shop technology — EAF, LRF, CCM, Induction Furnaces — along with heavy fabrication processes and engineering drawings.
• Commercial Acumen: In-depth knowledge of international trade terms (Incoterms), Letters of Credit (LC), bank guarantees, export-import policies, and cross-border commercial contract clauses.
• CRM & Tools: Proficiency in CRM software (Salesforce/HubSpot or custom ERP systems), MS Excel, and presentation tools (PowerPoint).

Soft Skills

• Exceptional international negotiation, persuasion, and closing skills across diverse cultural contexts.
• Excellent command over spoken and written English; fluency in additional foreign languages (Portuguese, Spanish, Russian, Arabic, etc.) is a strong asset.
• Willingness and readiness to travel extensively and frequently across international project geographies.