Business Development Manager

WOW Softech; Faridabad District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

WOW Softech seeks a senior Market Expansion & Lead Generation professional to drive growth in domestic and international steel projects, identifying opportunities for rolling mill solutions, modernization, spare parts, and heavy fabrication contracts.

You will map CapEx opportunities, expand presence across international markets, and lead strategic accounts with steel mill owners and EPC consultants. You will coordinate bid processes and negotiations to win profitable contracts.

Qualifications

• Bachelor's Degree in Mechanical/Metallurgy/Production Engineering, MBA preferred.
• 5–10 years of proven B2B sales in Capital Goods or heavy engineering.
• Experience selling capital machinery to domestic and overseas steel producers is advantageous.

Responsibilities

• Market Expansion & Lead Generation: identify and acquire new opportunities in rolling mill solutions and heavy fabrication.
• Strategic Account Management: build relationships with steel producers, EPCs and consultants; conduct strategic presentations.
• Bid Management: collaborate with Estimating/Design/Engineering to craft techno‑commercial proposals and negotiate terms.
• Market Intelligence: monitor competitors and market trends; represent at industry events; feedback to R&D.

Skills

B2B sales

Strategic account management

Market expansion

Lead generation

Education

B.E./B.Tech in Mechanical/Metallurgy/Production Eng.

MBA / Postgraduate Diploma in Marketing / International Business / Sales Mgmt

Job description

Role & responsibilities

1. Market Expansion & Lead Generation

• Identify, target, and acquire new business opportunities for complete rolling mill solutions, equipment revamping/modernization, spare parts, and heavy fabrication contracts.
• Map upcoming domestic and international steel plant capital expenditure (CapEx) projects, expansion plans, and greenfield/brownfield developments.
• Expand PPRM's presence across prospective international markets (e.g., Middle East, Africa, Southeast Asia, CIS, and Latin America).

2. Strategic Account Management & Relationship Building

• Establish and nurture long-term relationships with key decision-makers, including Steel Mill Owners, C-Suite Executives, Project Directors, and PMC/EPC Consultants.
• Conduct high-impact presentations, pitch customized engineering solutions, and arrange client factory visits to demonstrate PPRM's manufacturing capability.

3. Bid Management & Techno-Commercial Proposals

• Work closely with the in-house Estimating, Design, and Engineering teams to prepare comprehensive, competitive techno-commercial proposals.
• Review tender documents, RFQs, contract terms, and technical specifications to ensure scope clarity and risk mitigation.
• Lead contract negotiations covering pricing, payment terms (LCs, advance schedules), delivery timelines, and warranties to secure winning bids with optimal margins.

4. Market Intelligence & Strategic Alignment

• Monitor competitor activity, pricing strategies, product trends, and market entry barriers.
• Represent PPRM at international steel summits, industrial exhibitions, trade shows, and industry conventions.
• Provide continuous feedback from the market to R&D and Leadership teams to guide product development and strategic positioning.

KEY DELIVERABLES & KPIS

• Annual Order Booking Value: Total revenue generated from secured projects against annual targets.
• New Client Acquisition: Number of new accounts and markets on‑boarded annually.
• Proposal Win Rate: Percentage of qualified techno-commercial bids converted into signed contracts.
• Gross Margin Realization: Securing contracts that meet or exceed company baseline profit margins.

Preferred candidate profile

• Bachelor's Degree (B.E. / B.Tech) in Mechanical, Metallurgy, or Production Engineering.
• MBA / Post Graduate Diploma in Marketing, International Business, or Sales Management (highly preferred).
• 5-10 years of proven B2B sales/business development track record in Capital Goods, Heavy Engineering, Steel Rolling Mills, Heavy Machinery, or Industrial EPC Projects.
• Prior experience selling capital machinery to domestic and overseas steel producers is a significant advantage