Head of Marketing

Habanero Foods; Bengaluru; Sur place; INR 9 000 000 - 13 000 000; Plein temps

Résumé du poste

Habanero Foods in Bengaluru is seeking a Head of Marketing to build a category-leading brand across India, focusing on Mexican and international flavours. You will own brand, growth marketing and PR, report to the Founder and CEO, and drive a marketing engine aligned with sales, operations and category teams.

You will formalize and extend the brand book, sharpen positioning, define the target audience, and orchestrate content, creative rhythm, and go-to-market launches.

Qualifications

• 10+ years of marketing experience in FMCG/food in India.
• Experience leading brand or growth functions.
• Strong PR and media relations track record.
• Leadership of marketing teams and external partners.
• Analytics mindset with KPI tracking and optimization.

Responsabilités

• Oversee the marketing team and own brand, growth marketing and PR for Habanero Foods.
• Report directly to the Founder and CEO, collaborating with sales, operations and category teams.
• Formalize and extend the brand book, including tonality, persona and visual consistency.
• Build a marketing engine with sharper positioning and defined target audience; plan content and cadence.
• Drive PR strategy, media relationships, product launches and influencer partnerships.

Connaissances

Brand leadership

Growth marketing

Public relations

Analytics

Market research

D2C marketing

Retail media

Team leadership

Formation

Master's degree in Marketing/Business/Communications

Description du poste

Habanero Foods is seeking a Head of Marketing to help build the company into the brand India reaches for when it wants Mexican and international flavours.

Habanero makes sauces, dips, nachos, RTE products and tortillas, and sells through quick commerce (Blinkit, Zepto, Instamart, BigBasket, Amazon, Flipkart), marketplaces, modern trade, GT and foodservice. We also export to the the LULU group across the GCC. The product is strong and demand is established in over 200 cities across India. It is a 60 crore ARR business heading to 150 crore by 2028. The company now needs a marketing leader who can turn that into a brand that is recognised on the shelf and on the phone screen, and who can make every rupee spent on discounts, advertising and visibility work harder.

The role

The candidate will oversee the marketing team and own brand, growth marketing and public relations for Habanero and report directly to the Founder and CEO, working closely with the sales, operations and category teams. Habanero is currently formalizing its brand book, covering tonality, persona and visual consistency across touch points. The candidate will build on that foundation to create a marketing engine: sharper positioning, a clearly defined target audience, a regular content and creative rhythm, and a plan to reach audiences beyond the core customer base. On PR, the candidate will shape the Habanero story and take it to the media. This includes building relationships with food, lifestyle and business journalists, planning product and launch announcements, managing influencer and creator partnerships, and securing earned coverage that builds credibility with consumers, retail partners and investors. The candidate will also advise on founder visibility and be the point person for any reputation or crisis communication. A significant part of the mandate is performance on quick commerce. The candidate will oversee the marketing team and spends on platform advertising and discounts, and will connect marketing activity to fill rate, availability and sell-through, so that investment does not drive demand toward empty shelves. The candidate will define the key metrics, review them weekly with the team, and give the founder a candid view of what is and is not working. The role also includes managing agencies, PR partners and freelancers, owning the marketing budget, and working with the product team on new launches so that the brand story and go-to-market plan are aligned from the start.

Experience and profile

• The ideal candidate has 10 or more years of marketing experience, including at least five years leading brand or growth for a food, beverage or FMCG business in India.
• The candidate has run quick commerce marketing directly and understands retail media, listings, search and visibility, and promotion economics well enough to challenge a platform account manager.
• The candidate has taken a brand from early stage to scale, ideally within a founder-led company.
• The candidate has a strong track record in PR and communications, with established media and creator relationships in food, lifestyle or consumer business, and a history of earning coverage rather than only buying it.
• Proven leadership experience managing marketing teams and external partners or agencies.
• The candidate is equally strong in analytics and creative judgement, track KPIs, and optimize marketing performance.
• Proficiency in Market Research, including analyzing consumer behavior, competitive landscapes, and category trends to inform decisions.
• Clear written and verbal communication is essential, as is the confidence to offer the Founder a direct, honest assessment.
• Experience in D2C, food innovation or a challenger brand in a crowded category is an advantage.
• Master’s degree in Marketing, Business, Communications, or a related field preferred.

Engagement terms

This is a full time engagement with a defined scope and clear outcomes. The start date is immediate and is Bangalore based.