Senior Marketing Manager

Hanu Reddy Realty; Chennai District; On-site; INR 1,500,000 - 3,000,000; Full time

Benefits offered by this job

Ownership autonomy

Direct leadership access

Shape marketing function

Growth opportunities

Job summary

Hanu Reddy Odyssey in Chennai is seeking a hands-on Marketing Lead to own and drive marketing across digital, content, performance marketing, partnerships, and on-ground initiatives. This role requires strategic thinking, decisive action, and willingness to roll up sleeves to deliver outcomes.

You will shape the marketing strategy, manage budgets, and collaborate with leadership to ensure consistent brand presence and measurable growth across channels and events.

Qualifications

• 5–12 years of marketing experience.
• Proven experience driving both strategy and execution.
• Experience in hospitality, lifestyle, events, real estate, or consumer brands is a strong plus.

Responsibilities

• Define and drive the overall marketing strategy aligned with business goals.
• Identify the right mix of channels: digital, performance, content, partnerships, events, and offline.
• Plan campaigns for launches, events, festivals, and seasonal initiatives.
• Set quarterly priorities, budgets, and measurable KPIs.
• Personally plan and oversee campaigns across Instagram, Meta Ads, Google Ads, and other platforms.
• Review and refine creatives, captions, ad copies, and campaign messaging.
• Track performance, analyze results, and optimise campaigns continuously.
• Own lead generation and revenue‑driven metrics.

Skills

Marketing strategy

Execution excellence

Digital marketing

Content strategy

Leadership

Vendor management

Tools

Meta Ads

Google Ads

Instagram

Job description

Company: Hanu Reddy Odyssey

Ventures:

Hanu Reddy Realty India Pvt. Ltd., Hanu Reddy Residences, SPP Gardens, Hanu Reddy Raghava Farms, Hanu Reddy Mango Tourism, Pushpas Kitchen

Marketing Lead Strategy & Execution

Location: Chennai (On-site)

Role Overview

We are looking for a hands‑on Marketing Lead who can own, drive, and execute our marketing efforts end‑to‑end. This role is for someone who thinks strategically, acts decisively, and is comfortable rolling up their sleeves to get things done.

This is not a coordination‑only or delegation‑heavy role. You will be responsible for shaping marketing strategy and ensuring its execution across digital, content, performance marketing, partnerships, and on‑ground initiatives.

You will work closely with leadership and take full ownership of marketing outcomes.

Key Responsibilities

Strategy & Planning

Define and drive the overall marketing strategy aligned with business goals

Identify the right mix of channels: digital, performance, content, partnerships, events, and offline

Plan campaigns for launches, events, festivals, and seasonal initiatives

Set quarterly priorities, budgets, and measurable KPIs

Execution

Personally plan and oversee campaigns across Instagram, Meta Ads, Google Ads, and other platforms

Review and refine creatives, captions, ad copies, and campaign messaging

Step in to execute when needed from fixing a reel to reworking a campaign structure

Ensure timely delivery and quality across all marketing outputs

Ensure the website is always updated with the latest information, events, offerings, pricing (where applicable), and visuals

Ensure accuracy, consistency, and brand quality across all marketing touchpoints

Track performance, analyze results, and optimise campaigns continuously

Team & Vendor Leadership

Work closely with designers, videographers, freelancers, and agencies

Provide clear briefs and constructive feedback

Ensure accountability, timelines, and quality.

Build simple systems and processes to scale marketing efforts sustainably

Performance & Growth

Own lead generation and revenue‑driven metrics

Monitor campaign performance and ROI

Use data to make decisions, test ideas, and iterate fast

Identify new growth opportunities and channels

What Were Looking For

5 12 years of marketing experience

Proven experience driving both strategy and execution

Experience in hospitality, lifestyle, events, real estate, or consumer brands is a strong plus

Skills & Mindset

Strong understanding of digital marketing and content strategy

Excellent communication and briefing skills

High ownership mindset — takes responsibility, not excuses

Able to balance big‑picture thinking with attention to detail

Why Join Us

High ownership and autonomy

Direct access to leadership,

Opportunity to shape and build the marketing function

Work on meaningful, experience‑driven brands and properties

Space to experiment, learn, and grow