Assistant Manager – Performance Marketing Zycus

Earnmodes; Bengaluru; Hybrid; INR 3,000,000 - 6,000,000; Full time

Job summary

Zycus is seeking an AI-first performance marketer to lead paid demand generation for our enterprise procurement software across the US, EMEA and APAC. This hands-on role owns campaigns end to end—from audience strategy and budget pacing to pipeline and revenue—targeting CIOs, CFOs, procurement heads and category managers.

You will leverage AI tools daily to research audiences, generate and test ad variations, analyze results and automate reporting, while collaborating with GTM, BD, CRM, product

Qualifications

• 5+ years of relevant performance marketing experience in B2B SaaS, ideally selling to enterprise buyers.
• Hands-on, at-scale experience with LinkedIn Ads, Google Ads, Meta Ads and Bing Ads.
• Experience running ABM programs on platforms such as Demandbase or Influ2.
• Strong command of funnel metrics: CPL, MQL-to-SQL conversion, cost per SQL, pipeline contribution and ROI.

Responsibilities

• Plan, launch and manage end-to-end performance campaigns across multiple ad platforms.
• Target enterprise decision-makers by role, seniority, industry, company size and buying intent.
• Own channel budgets, pacing and bid strategy to hit monthly lead and pipeline targets.
• Execute ABM strategies for target accounts with bottom-of-funnel focus.
• Build retargeting audiences and re-engage high-intent prospects.
• Run structured A/B tests and optimize funnels across regions.

Skills

Performance marketing

B2B SaaS

Enterprise marketing

AI-first mindset

GA4 analytics

CRM Salesforce

Education

MBA or marketing degree

Tools

Demandbase

Influ2

HubSpot

Marketo

Salesforce

GA4

Job description

Job Description

Assistant Manager – Performance Marketing

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Experience: 5-8 Years

Location: Bangalore (Hybrid)

Department: Marketing

Employment Type: Full Time

Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.

At the core of Zycus’ platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle—from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.

With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadership—shaping the future of intelligent procurement.

We Are An Equal Opportunity Employer

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

Zycus is looking for an AI-first performance marketer to run paid demand generation for our enterprise procurement software across the US, EMEA and APAC. This is a hands‑on role for someone who doesn’t just launch campaigns, but owns them end to end: from audience strategy and budget pacing to the pipeline and revenue they generate. You will reach enterprise decision-makers and influencers such as CPOs, CFOs, procurement heads and category managers, working closely with GTM, BD, CRM, product and content teams.

The ideal candidate is an AI-first performance marketer: someone who uses AI tools (ChatGPT, Claude or similar) every day to research audiences, generate and test ad variations, analyze results and automate reporting, so more time goes into strategy and growth. You should be just as comfortable running ABM programs on Demandbase and Influ2 as you are testing new AI‑led channels, including ads inside AI assistants such as ChatGPT, before the rest of the market gets there.

Key Responsibilities

Campaign Management

• Plan, launch and manage end-to-end performance campaigns across LinkedIn Ads, Demandbase, Influ2, Google Ads, Meta Ads, Bing Ads and ChatGPT Ads.
• Target enterprise decision-makers and influencers by role, seniority, industry, company size and buying intent.
• Own channel budgets, pacing and bid strategy to consistently hit monthly lead and pipeline targets.

Account-Based Marketing (ABM)

• Execute ABM strategies for target account lists, with a strong focus on bottom‑of‑the‑funnel conversions.
• Use Demandbase and Influ2 to reach buying committees at named accounts with personalized ads.
• Work with GTM and BD teams to prioritize accounts using intent, engagement and fit signals.

Retargeting

• Build retargeting audiences from website visits, content engagement, video views and CRM lists.
• Re‑engage high‑intent audiences with the right offer for their funnel stage.

Testing & Funnel Optimization

• Run structured A/B tests on audiences, ad copy, creatives, offers and landing pages.
• Segment audiences by region, persona and funnel stage to improve lead quality.

AI-First Execution

• Use AI tools to accelerate audience research, ad copy variations, creative testing, analysis and reporting.
• Test new AI‑led channels and ad formats early, including ads in AI assistants such as ChatGPT and Claude.
• Automate repetitive campaign and reporting work wherever possible, making AI the default way of working rather than an add‑on.

Cross-Team Collaboration

• Collaborate with GTM, BD, CRM, product and content teams to align campaigns with pipeline and revenue goals.
• Brief content and design teams on campaign assets, messaging and offers.
• Partner with the CRM team on lead routing, tracking and attribution.

Reporting, Insights & ROI

• Track and report on KPIs including MQLs, MQL‑to‑SQL conversion rate, cost per MQL and SQL, pipeline contribution and ROI.
• Build clear weekly and monthly dashboards for marketing leadership.
• Turn data into clear decisions on where to scale, fix or cut spend.

Expertise and Qualifications

• 5+ years of relevant performance marketing experience in B2B SaaS, ideally selling to enterprise buyers.
• A proven record of paid campaigns that delivered measurable pipeline and revenue, not just lead volume.
• Hands‑on, at‑scale experience with LinkedIn Ads, Google Ads, Meta Ads and Bing Ads.
• Experience running ABM programs on platforms such as Demandbase or Influ2.
• Strong command of funnel metrics: CPL, MQL‑to‑SQL conversion, cost per SQL, pipeline contribution and ROI.
• An AI‑first mindset, with real examples of using AI tools (ChatGPT, Claude or similar) in campaign work. This is a hands‑on requirement, not just familiarity.
• Comfort with data: spreadsheets, dashboards, web analytics (GA4), conversion tracking and UTM setup.
• Experience with a CRM such as Salesforce, including lead tracking and attribution.
• Experience running campaigns across multiple global regions (US, EMEA, APAC).
• Clear communication and the confidence to present results to leadership.

Good to Have

• Experience marketing enterprise software to CXO, finance or procurement buyers.
• Experience with intent data and account engagement tools.
• Experience with marketing automation platforms such as HubSpot or Marketo.
• Experience setting up offline conversion imports from CRM into ad platforms.
• Certifications such as Google Ads, LinkedIn Marketing Labs or Demandbase.
• An MBA or degree in marketing or business.

Why Should You Join Us?

• Cloud Product Company: We are a Cloud SaaS Company and our products are created using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
• A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.
• Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization.
• Get a Global Exposure: You get to own the paid engine behind a global enterprise SaaS brand across the US, EMEA and APAC, and work with our global customers.
• Create an Impact: Manage real budgets, sit close to pipeline and revenue conversations, and help market the shift to Autonomous Procurement, powered by Agentic AI, in a team that tests new channels and tools early.

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. It has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite.

Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data‑driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user‑experience to the end‑users.

We help enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy‑to‑use user interface ensures high adoption and value across the organization.

Source: Company Career page