Head of Digital Marketing & E-Commerce

Panacea Biotec; New Delhi; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A leading pharmaceutical company in Delhi seeks a Head of Human Engagement & Learning. The role involves overseeing e-commerce operations, developing growth strategies, and managing digital marketing campaigns. Candidates should have extensive experience in digital marketing, team leadership, and a strong analytical background. This full-time position offers an opportunity to significantly influence customer engagement and satisfaction.

Qualifications

• 10 - 15 years of experience in digital marketing & e-commerce, with 3–5 years in a leadership role.
• Proven record in growing online sales, managing P&L, and working with marketplaces.
• Experienced in leading cross-functional teams and managing budgets.

Responsibilities

• Oversee daily operations of e-commerce marketplaces and the company website.
• Develop and execute strategies to acquire and retain customers.
• Plan and manage digital marketing campaigns to boost engagement.

Skills

Digital marketing

E-commerce management

Leadership

SEO expertise

Analytical skills

Communication

Education

Bachelor’s degree or MBA

Tools

Google Analytics

Job description

Head of Human Engagement & Learning | IIM Calcutta

HR Transformation • Putting "HumanE" back in HR • HeaRty leadership • HR evangelist

Key Responsibilities

Marketplace & Website Management:

• Oversee daily operations of all e-commerce marketplaces and the 7nshop.com website.
• Ensure product listings are accurate, up-to-date, and optimized for conversion.
• Maintain a seamless and engaging customer experience.

Sales & Growth Strategy:

• Develop and execute strategies to acquire new customers and retain existing ones.
• Monitor performance against competitive benchmarks and identify opportunities for improvement.

Digital Marketing Execution:

• Plan, implement, and manage digital marketing campaigns to boost traffic, conversion, and engagement.
• Collaborate with creative, product, and content teams to ensure alignment with brand guidelines.

Team & Cross-Functional Leadership:

• Lead and develop the digital marketing & e-commerce team.
• Collaborate with other departments (Sales, Supply Chain, Customer Service, IT) to ensure smooth execution of initiatives.
• Manage budgets effectively to maximize ROI.

Customer Experience & Satisfaction:

• Monitor customer feedback and satisfaction scores.
• Drive initiatives to improve post-purchase experience and loyalty.

Key Metrics:

• Revenue Growth: Overall increase in online sales across marketplaces and the website.
• Customer Acquisition: Percentage of new customers and percentage of sales from new customers.
• Customer Retention Rate: Percentage of returning customers and percentage of sales from returning customers.
• Profit Margins: Gross profit margins across platforms.
• Operational Efficiency: Percentage of deliveries on time.
• Team Performance: Performance metrics and output from each team.
• Customer Satisfaction Score: Overall satisfaction of the online shopping experience.

Required Skills & Qualifications:

• Bachelor’s degree or MBA.
• 10 - 15 years in digital marketing & e-commerce, with 3–5 years in a leadership role.
• Proven record in growing online sales, managing P&L, and working with marketplaces (Amazon, Flipkart, Tata 1mg) & D2C websites.
• Expertise in SEO, SEM, performance marketing, and marketplace advertising.
• Strong skills in web analytics (Google Analytics) and e-commerce platforms.
• Data-driven with strong analytical, strategic thinking, and ROI optimization skills.
• Experienced in leading cross-functional teams and managing budgets.
• Excellent communication, problem-solving, and vendor negotiation skills.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Pharmaceutical Manufacturing