Ecommerce Manager

Dentsu Creative; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dentsu India is seeking a Manager - Ecommerce to lead planning, execution and optimization of marketplace and Quick Commerce marketing initiatives. You will drive performance marketing across Amazon, Flipkart, Blinkit, Zepto, Instamart, BigBasket and more, with a data-driven approach.

The role requires strong analytical abilities, cross-functional collaboration, and proven experience in managing campaigns, budgets, and stakeholder expectations in a fast-paced agency environment.

Qualifications

• 3–6 years of experience in e-commerce marketing or digital marketing within an ad/ media agency.
• Hands-on experience with marketplace and Q-commerce marketing initiatives.
• Strong analytical, communication, and presentation skills.

Responsibilities

• Develop and execute marketplace marketing strategies across platforms.
• Plan and optimize Amazon Ads and Flipkart Ads campaigns.
• Coordinate growth initiatives for Quick Commerce channels.
• Build monthly and quarterly media plans with ROI focus.
• Monitor KPIs and present performance reviews to stakeholders.

Skills

E-commerce marketing

Digital marketing

Marketplace marketing

Q-commerce marketing

Amazon Ads

Flipkart Ads

Data-driven marketing

Stakeholder management

Job description

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/careers

Role summary:

Job Title: Manager - Ecommerce

Total experience: 3-6 years of experience in E-commerce Marketing, or Digital Marketing within an advertising, media, or digital agency.

Role Overview

We are looking for highly driven E-commerce & Quick Commerce Marketing Manager to lead the planning, execution, and optimization of marketplace and Q-commerce marketing initiatives. The ideal candidate should have hands-on experience managing performance marketing, media planning, sales growth, and platform relationships across Amazon, Flipkart, Blinkit, Zepto, Instamart, BigBasket, and other leading commerce platforms.

This role requires strong analytical skills, cross-functional collaboration, and the ability to drive business growth through data-driven marketing strategies.

Key Responsibilities

• Develop and execute annual, quarterly, and monthly marketplace marketing strategies.
• Manage end-to-end advertising on Amazon Ads and Flipkart Ads.
• Plan Sponsored Products, Sponsored Brands, Sponsored Brand Video, DSP, Display, Video, and Store campaigns.
• Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, CVR, and sales contribution.
• Manage search visibility, keyword strategy, and category growth.

Quick Commerce Marketing

• Develop growth strategies across Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, and other Q-commerce platforms.
• Manage sponsored listings, search ads, homepage banners, category placements, and promotional campaigns.
• Coordinate visibility plans during seasonal events and platform-led campaigns.
• Track assortment, stock availability, pricing, and promotional effectiveness.

Media Planning & Budget Management

• Build monthly and quarterly media plans aligned with business objectives.
• Allocate budgets across platforms based on ROI and business priorities.
• Forecast sales impact and optimize investments.

Business Growth

• Identify growth opportunities using platform insights.
• Improve market share, share of voice, and organic rankings.
• Recommend promotional strategies based on category trends.
• Drive new product launches and category expansion.

Analytics & Reporting

• Monitor all KPIs
• Develop dashboards and performance reports.
• Present business reviews to stakeholders.

Stakeholder Management

• Collaborate with platform account managers.
• Coordinate with brand, sales, finance, supply chain, and creative teams.
• Ensure campaign readiness for key events such as Prime Day, Big Billion Days, Great Indian Festival, End of Season Sales, etc.
• Seasonal campaigns
• Brand days
• Platform events
• Promotional offers
• Coordinate creative assets and campaign timelines.
• Ensure high-quality product listings.
• Improve product content and A+ content.
• Optimize storefronts and brand pages.
• Monitor ratings, reviews, and content health.

Required Skills & Experience

• 3-6 years of experience in e-commerce marketing or Digital Marketing within an advertising, media, or digital agency.
• Strong hands-on experience managing marketplace and Q-commerce marketing initiatives.
• Good understanding of digital media, performance marketing, social media, influencer marketing, and integrated campaigns.
• Exposure to Amazon Ads, Flipkart Ads, Blinkit, Zepto, Instamart, BigBasket, or similar commerce platforms.
• Basic understanding of mainline advertising.
• Strong analytical, communication, and presentation skills.
• Excellent stakeholder and client management abilities.
• Ability to manage multiple projects in a fast-paced agency environment..