Head of Design and Marketing

Globeia Inc.; Gurugram District; On-site; INR 5,500,000 - 9,000,000; Full time

Job summary

Globeia Inc. is building a global identity platform and is hiring a Head of Brand & Marketing in Gurugram. You will own both the brand and the marketing function, shaping how Globeia looks, sounds and grows across 70 cities today and beyond.

You will lead design and marketing teams, report directly to the Founder and CEO, and build playbooks for city launches while creating a consistent customer experience from first touch to long-term engagement.

Qualifications

• 12+ years across brand, design and marketing with at least 4 years leading teams.
• Experience building or rebuilding a consumer brand known internationally.
• Strong portfolio demonstrating taste and impact.

Responsibilities

• Lead both brand and marketing, reporting to Founder and CEO.
• Own brand identity system usable across 100+ cities.
• Set design and marketing standards for website, client portal and tools.
• Define growth marketing strategy across organic, paid, content, social and PR.
• Build city launch playbooks and scale with expansion.
• Hire, coach and scale the Gurugram team and coordinate with agencies.

Job description

Moving to another country means proving who you are, again and again. Fingerprints, police clearances, apostilles, translations, visas. Today that process is slow, confusing and built around government counters. Globeia exists to fix it.

We started in 2020 and we are fully bootstrapped. No outside investors, no burn for the sake of burn. Every city we open is paid for by customers who needed us. Today Globeia is live in 70 cities across North America, Europe, the UK, Australia and India, with offices in San Francisco, Washington DC, Toronto, London, Lisbon, Barcelona, Madrid, Sydney, Melbourne and Gurugram. By the end of this year we will be live in more than 100 cities.

What we are building

We are building a global identity platform: one place where a person's identity and documents live, verified once and ready for every move they make for the rest of their life. Think of it as the record that travels with you across borders.

That is a big product and an even bigger brand problem. Globeia has to feel trustworthy enough for someone to hand over their fingerprints, and warm enough that they come back years later for their next move. It has to work in Lisbon, Toronto, Sydney and Delhi without feeling like it belongs to only one of them. Very few Indian teams get to build a consumer brand at that scale from day one. This one does.

Why this role, and why Gurugram

Gurugram is where Globeia gets built. Our product, technology, design and global operations teams sit here, and this is the office every other city runs through. The person who shapes how Globeia looks, sounds and grows needs to be in the room where the product is made, not briefing it from a distance.

Until now, brand and marketing have been led by our founder alongside everything else. The company has outgrown that. We have a product in 70 cities, a platform launch ahead of us and a brand that needs to be rebuilt to match where we are going. We need one person to own all of it.

We are deliberately putting design and marketing under a single leader. Most companies split them, and you can see the seams: a beautiful product with forgettable marketing, or loud marketing for a product that does not live up to it. We want one point of view running from the first ad someone sees to the last screen of the product.

What you will own

You will lead both the design team and the marketing team, and you will report directly to the Founder and CEO.

• The brand. Lead the rebuild of Globeia's identity and turn it into a system that a team spread across 100+ cities can use without asking you first.


• The product experience. Set the design bar for our website, client portal and associate tools, working daily with product and engineering.


• Growth. Own the marketing strategy and the numbers behind it: organic, paid, content, social, lifecycle and PR, market by market.


• City launches. Build the playbook that takes a new city from zero to known, and run it again and again as we expand.


• Every touchpoint. Emails, certificates, fingerprinting kits, office signage, uniforms. If a customer sees it, it is yours.


• The team. Hire, coach and raise the standard of designers and marketers in Gurugram, and manage the agencies and freelancers around them. This is not a role where you approve other people's decks. In the first year you will write copy, critique screens, rework a landing page at midnight before a launch and sit in on customer calls. You will also build the team that lets you do less of that over time.

Who you are

• You have 12 or more years across brand, design and marketing, with at least 4 of them leading teams.


• You have built or rebuilt a consumer brand that people outside India know, or you have taken an Indian brand into international markets.


• You have real taste and you can show it. Your portfolio makes the case before you speak.


• You are just as comfortable with a funnel as with a Figma file. You care whether the work was beautiful and whether it worked.


• You think differently. When everyone in a category looks the same, you see that as the opening.


• You have strong opinions and you say them out loud, including to the founder. You can also change your mind when the evidence says so.


• You like getting your hands dirty. You would rather make the thing than commission a deck about it.


• You have worked in a fast, lean company and you do not need a large budget or a large team to make something great.

What you get

• A global consumer brand to build, with real customers in 70 cities today and 100+ by year end.


• A seat at the leadership table and a direct line to the founder. No layers, no committees.


• Full ownership of design and marketing, including the team, the budget and the direction.


• A company that is bootstrapped and growing on its own revenue, so decisions are made for customers and not for the next funding round.


• Compensation at the top of the Indian market for the right person.