Marketing Manager

Velocity Growth; India; Remote; INR 1,500,000 - 2,700,000; Full time

Job summary

Velocity Growth is hiring a Marketing Manager, Brand and Content to lead the brand and content function. You will build the voice, design and messaging for Velocity Growth and client brands, directing a small team of designers, editors and freelancers.

You will shape creative strategy, oversee briefs, provide feedback, and craft content systems across social, blog, video and community channels while collaborating with growth and performance leads. This role is remote in India.

Qualifications

• 5–7 years of hands-on marketing experience in brand or content marketing, ideally with growth marketing.
• Experience in a tech company, B2B SaaS or agency, with a track record on budgets and results.
• Experience briefing, managing and reviewing agencies, freelancers or creative teams.

Responsibilities

• Own brand voice, visual language and messaging for Velocity Growth and selected clients.
• Lead brand, design, content and communications from brief to final delivery.
• Brief designers/editors with objectives, audience, direction, copy, CTAs and layout.
• Review work with constructive feedback and guide UI/UX for landing pages and assets.
• Build repeatable content systems across social, community, video and written channels.
• Adapt content to each platform and explore Reddit, Medium, GitHub, Discord for ideas.
• Run organic lead-generation programmes and collaborate on paid messaging.
• Design, deploy and improve AI-driven content workflows; verify outputs for quality.

Skills

Brand marketing

Content marketing

Budget management

Agency management

Creative direction

Cross-functional collaboration

Copywriting

Tools

Claude

Lovable

Replit

Emergent

Perplexity

Codex

Job description

Velocity Growth is a global growth consultancy integrating growth strategy, market research, performance marketing, SEO, analytics, data science, pricing, CRO, product-led growth, UI/UX and CRM into one connected growth system.

Our team brings growth leadership experience from Uber, Uber Eats, Accenture, Botim, Noon, Zomato and SWVL, operating across 30+ markets in the GCC, Europe, UK, US, Asia-Pacific and Australia.

We work with Series A–C startups, scale-ups and enterprises across fintech, banking, SaaS, e-commerce, real estate, mobility, food tech, healthtech, logistics, insurance, retail, education and travel.

Headquartered in Dubai, we serve international markets through an embedded growth model that connects acquisition, activation and retention rather than optimizing channels in isolation.

WHAT THIS ROLE IS

We are hiring a Marketing Manager, Brand and Content. This is a senior marketing role: you run the brand and content function, and decide how Velocity Growth and a select set of its clients look, sound and show up across every channel.

This role is: a senior marketing manager role that owns brand, creative and content, and leads a small team of designers, editors, creators and freelancers.

This role works closely with: our growth and performance leads, who own paid media, funnels and experiments. You shape the creative, messaging and content that their work depends on.

This role is not: a performance marketing or growth analytics role. It’s a plus if you have a working grasp of the fundamentals so you can brief, read results and challenge specialists. You do not need to own performance numbers.

You will also build the workflows, agents and automations that let a lean team produce at the level of a much larger one. You will work directly with the founders, build functions from the ground up, and pick up a long list of open items from day one. There is no playbook waiting for you. We are looking for a self-starter who picks them up, orders them and gets them done without much hand holding.

WHAT YOU WILL OWN

Brand and creative direction

• Own brand voice, visual language and messaging for Velocity Growth and selected clients.
• Lead brand, design, content and communications from brief to final delivery.
• Brief designers and editors clearly, covering objectives, audience, creative direction, copy, CTAs and layout.
• Review work with specific, constructive feedback and guide UI/UX for landing pages, product visuals and campaign assets.
• Build a repeatable system for researching, planning, producing, publishing, distributing and repurposing content across social, community, video and written channels.
• Adapt content to each platform's audience, formats and culture rather than simply cross-posting.
• Explore communities such as Reddit, Medium, GitHub and Discord to uncover ideas and formats that strengthen our content.

Content-led lead generation

• Run organic lead-generation programmes for Velocity Growth through positioning, content, social, outbound support and inbound capture.
• Work with growth and performance leads on paid creative, landing-page messaging and testing.
• Use data to inform creative decisions and identify what to improve or scale, without owning performance targets.

AI, automation and workflows

• Make automation a core discipline. Build workflows for recurring tasks so work is not repeatedly done manually.
• Design, deploy and improve content and marketing workflows using Claude and similar platforms, automation tools and agent frameworks.
• Own testing, monitoring, failure handling and continuous improvement.
• Verify every AI-generated output for accuracy, sources, brand voice and quality before it reaches a client or the public.
• Test emerging AI, design and video tools, retain what works, document learnings and build simple tools, pages and assets in-house where practical.

Operations, team and vendors

• Manage the backlog with clear priorities, owners and deadlines.
• Lead direct reports and coordinate designers, editors, writers, interns, freelancers and specialist consultants.
• Maintain high quality standards, strong briefs and fair budgets.
• Manage marketing budgets and report on spend, output and return.
• Work directly with founders and clients, present creative and strategy, and handle feedback confidently.

WHAT ARE WE LOOKING FOR

Experience

• 5-7 years of hands-on marketing experience in brand or content marketing, ideally with some exposure to growth marketing. This is not an entry-level role.
• Experience in a tech company, B2B SaaS business or agency is ideal, but strong work from any industry is welcome.
• Experience managing marketing budgets and being accountable for results.
• Experience briefing, managing and reviewing the work of agencies, freelancers or creative teams. A trusted network of partners is an advantage.

AI and technical fluency

• Practical experience with tools such as Claude, Lovable, Replit, Emergent, Perplexity and Codex, beyond basic chatbot prompting.
• Evidence of building real marketing workflows, multi-step content pipelines, agents or automations that you can demonstrate.
• Ability to set up, debug and improve workflows using automation platforms and no-code/low-code tools.
• Familiarity with image, video and audio generation tools.
• A habit of testing new tools quickly, identifying what works and explaining why.

Craft and taste

• Strong aesthetic judgment and the ability to explain precisely what works and what doesn't in a design, video or webpage.
• Excellent attention to detail and working knowledge of tools such as Figma, Canva, Arcade and other modern creative platforms.
• Ability to produce clean assets independently when needed.
• Understanding of UI/UX principles and how they influence conversion, with curiosity about how products are built and improved.
• A collection of inspiring campaigns, brand systems, interfaces, websites and videos that informs your creative direction.

Platform fluency

• Deep familiarity with LinkedIn, Instagram, YouTube, Reddit, Medium, GitHub, Discord and communities where technical and founder audiences spend time.
• Active use of these platforms and an understanding of evolving formats, algorithms and culture.

How you work

• Operationally efficient: you can prioritize a large backlog, assign ownership and close items.
• Execution-first: you build, ship, learn and improve rather than waiting for perfect conditions.
• Resourceful with unfamiliar tools and problems; you work towards tangible outputs independently.
• Reliable, diligent and clear in communication, with the maturity to work directly with founders and clients.
• Naturally curious, willing to share interesting discoveries, and enjoyable to work with. You understand when wit and humour belong in the conversation.

STRONG ADVANTAGES

• Experience building a brand or content function from scratch on a lean budget through smart brand building.
• Previous experience leading designers, editors or writers.
• Familiarity with the UAE/GCC market or Arabic-language audiences and content.
• Public work such as a portfolio, newsletter, GitHub profile, community presence or tools you have built.

WHY THIS ROLE

• Build from the ground up: Establish the brand and content function at a consultancy defining a new model for growth.
• Work directly with founders: Influence strategy, positioning and client work.
• Gain international exposure: Work with clients across markets and participate in workshops, reviews and strategy conversations.
• Own meaningful work: Manage budgets, creative output and delivery, with visible impact.
• Enjoy variety: Work across industries, brands, content and AI-led workflows.
• Experiment and innovate: Test new tools, prove their value and improve how the team operates.
• Get equipped: Access internal Velocity Growth tools and subscriptions to our regular technology stack.
• Grow with the business: The role is remote in India, with the possibility of relocating to the UAE as performance and business needs allow.

ONE LAST THING

If you've read this far and already opened three new tabs to test a tool we mentioned, you're probably our kind of person.

We take our work seriously and ourselves a little less so. We'd love to hear from you.