Head of Branding and Creative

Yooli; Hyderabad; Vor Ort; INR 1.500.000 - 2.700.000; Vollzeit

Zusammenfassung

Yooli in Hyderabad is seeking a hands-on Head of Branding and Creative to lead external brand presentation, campaigns and content creation that drive recognition, inquiries and sales. The role requires understanding how audiences in different markets think, value brands and influence purchasing decisions, ensuring branding remains aligned with identity and compliance across all materials.

You will oversee campaigns across websites and social channels, collaborate with sales, and leverage AI

Qualifikationen

• Proven experience working with overseas brands, supported by a strong portfolio.
• Essential knowledge of international markets, relevant industry sectors and cultural differences affecting customer decisions.
• Strong graphic design, copywriting and hands-on content creation skills.
• Excellent written and spoken English.
• An open-minded approach, with willingness to understand unfamiliar audiences, accept feedback and test ideas against evidence.
• A sales-driven mindset that connects creative work with customer acquisition and commercial results.
• Ability to manage projects from concept to publication within established brand guidelines and deadlines.
• Availability to work full-time from our Hyderabad office.

Aufgaben

• Maintain consistent branding across websites, social media, advertising and marketing materials.
• Develop campaigns and personally produce graphics, copy, videos and other creative assets.
• Manage branded content for Instagram, TikTok, Facebook and LinkedIn.
• Research overseas markets, industry trends and customer behaviour to create messages that resonate with target audiences.
• Apply social media trends and viral marketing techniques appropriately for the brand.
• Use relevant AI tools for research, ideation, copywriting and creative production.
• Obtain required Legal and Compliance approvals before publication.
• Track campaign performance, including engagement, enquiries and conversions, and use results to improve effectiveness.

Kenntnisse

Brand management

Graphic design

Copywriting

Content creation

Social media marketing

English proficiency

Tools

AI tools

Jobbeschreibung

Head of Branding and Creative

Location: Hyderabad office | Full-time, office-based

About the role

We seek a hands-on, commercially minded branding professional to manage our external brand presentation, develop campaigns and personally create content that builds recognition, generates enquiries and supports sales.

You must understand how audiences in different countries think, what they value and what influences their purchasing decisions. Your work must resonate with the culture, expectations and demographics of each target market.

All work must follow our established brand identity and guidelines. This role does not authorise changes to either. Our internal Legal and Compliance team will provide regulatory guidance and review content where required.

Key responsibilities

• Maintain consistent branding across websites, social media, advertising and marketing materials.


• Develop campaigns and personally produce graphics, copy, videos and other creative assets.


• Manage branded content for Instagram, TikTok, Facebook and LinkedIn.


• Research overseas markets, industry trends and customer behaviour to create messages that resonate with target audiences.


• Apply social media trends and viral marketing techniques appropriately for the brand.


• Use relevant AI tools for research, ideation, copywriting and creative production.


• Obtain required Legal and Compliance approvals before publication.


• Track campaign performance, including engagement, enquiries and conversions, and use results to improve effectiveness.

What we are looking for

• Proven experience working with overseas brands, supported by a strong portfolio.


• Essential knowledge of international markets, relevant industry sectors and cultural differences affecting customer decisions.


• Strong graphic design, copywriting and hands-on content creation skills.


• Excellent written and spoken English.


• An open-minded approach, with willingness to understand unfamiliar audiences, accept feedback and test ideas against evidence.


• A sales-driven mindset that connects creative work with customer acquisition and commercial results.


• Ability to manage projects from concept to publication within established brand guidelines and deadlines.


• Availability to work full-time from our Hyderabad office.

What the role offers

• Responsibility for brand execution and creative delivery across international markets.


• Scope to develop commercially effective campaigns within an established brand framework.


• Support from our internal Legal and Compliance team.