Creative Director - Design | A leading home interior solutions brand

WinnerBrands; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

WinnerBrands in Bengaluru, a leading tech-enabled home interiors brand, seeks a sharp-thinking Creative Lead to drive GTM strategy and brand growth. You will shape campaigns across multi-channel platforms, lead creative outputs, and elevate brand aesthetics with strong storytelling.

The role requires 5–7 years in brand design and art direction, with proven ability to manage teams and scale campaigns across print, OOH, film, and digital.

Qualifications

• 5–7 years of experience in brand design, campaign development, and art direction.
• Proven experience with ATL campaigns (Print, OOH, Films).
• Strong portfolio showing leadership from concept to execution.
• Proficiency in Adobe Creative Suite; familiarity with AI tools.
• Ability to lead teams and manage multiple projects simultaneously.

Responsibilities

• Lead brand campaigns and oversee visual storytelling across channels.
• Translate brand thinking into creative work for ATL, digital, and retail.
• Own art direction for shoots and video productions.
• Develop campaign systems and master visual assets.
• Review outputs to ensure clarity, impact and originality.
• Establish brand guidelines, moodboards and review processes.
• Mentor junior designers and collaborate with external partners.

Skills

Brand design

Campaign development

Art direction

Tools

Adobe Creative Suite

Job description

Established in 2014, the brand has grown into India’s leading tech-enabled home interiors brand, providing end-to-end interior services in a personalised, professional way. Through technological interventions, tech-empowered expert designers, and project managers, the company has built a community of over 30,000+ happy customers across the country, over the last nine years. The brand currently services over 22 cities across the country through 50+ Experience Centres.

Role Overview:

You will drive the GTM (Go-To-Market) strategy and growth of the brand's product categories and lead integrated brand initiatives for the brand as well as sub-brands. You will also play a key role in supporting offline marketing initiatives. An Ideal candidate would be a results-driven marketing leader with agency or in-house experience managing impactful brand campaigns. You’re a strategic thinker, a stakeholder whisperer, and a master executor who thrives in dynamic environments. The role requires you to be great at project management and have the experience of building new brands.

About the role:

We’re looking for a sharp-thinking creative lead who can bring big campaign ideas to life, steer daily creative outputs, and elevate how a brand looks, feels, and performs across multiple channels. Who’s led teams, shaped brands, and knows how to get great work made at scale.

Roles and Responsibilities:

• Lead visual direction and storytelling for brand campaigns—whether it's a flagship film, OOH takeover, or a big idea that can stretch across touchpoints.
• Translate brand thinking into compelling creative work across ATL, digital, retail, and packaging.
• Own and guide art direction for shoots, films, and all visual content.
• Translate briefs into compelling campaign systems and master visual assets.
• Review and refine design outputs from the team, pushing for clarity, impact, and originality.
• Build and uphold systems that drive creative quality and efficiency—brand guidelines, moodboards, benchmarks, and reviews.
• Mentor junior designers and bring out the best in your team.

Who you are:

• Has experience working on large-scale brand campaigns—both building from scratch and evolving existing systems.
• Knows how to stretch a core creative idea across print, OOH, film, and digital.
• Has a strong eye for photography, typography, layouts, and compelling visual storytelling.
• Is comfortable managing timelines, prioritising workflows, and balancing hands-on work with team leadership.
• Brings taste, instinct, and clarity in every design decision.
• Has prior experience in advertising or branding environments and is used to working at a high creative bar.

Must-haves:

• 5-7 years of experience in brand design, campaign development, and art direction.
• Demonstrated experience working on ATL campaigns including Print, OOH, and Films.
• Portfolio that shows your ability to lead concepts to execution across formats.
• Strong design knowledge and equivalent real-world experience.
• Proficiency in design tools like Adobe Creative Suite and familiarity with generative AI tools.
• Proven ability to execute brand initiatives that enhance brand equity and drive results.
• Strong interpersonal and leadership skills for managing internal teams and external partners.
• Deep understanding of the modern marketing landscape and emerging trends.
• Highly organized & adaptable, capable of managing multiple projects simultaneously.

About WinnerBrands:

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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