Head - Marketing (Restaurant / Cafe Chain)

Black Pepper; Mumbai; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Black Pepper in Mumbai seeks an experienced marketing leader to define brand strategy and drive local market growth. You will steer brand direction, coordinate new store launches, and drive consumer acquisition across channels, while leading digital/performance marketing and managing partnerships.

12–15 years in marketing with 3–4 years in leadership in hospitality is preferred. Ideal candidate will orchestrate campaigns, influencer/content strategy, and agency relations to deliver innovative

Qualifications

• 12–15 years of marketing experience with 3–4 years in a leadership role (Hospitality preferred).
• Strong strategic mindset and business orientation.
• Proven ability to lead cross-functional teams and manage agency partners.

Responsibilities

• Lead Brand Strategy
• Oversee New Store Launches
• Drive Consumer Acquisition & Local Marketing
• Provide Digital & Performance Marketing Leadership
• Manage Aggregator & Channel Partnerships
• Oversee Promotions, Campaigns & Innovations
• Direct Influencer & Content Strategy
• Coordinate Agency Management

Skills

Strategic thinking

Commercial acumen

Digital marketing

Leadership

Job description

• Lead Brand Strategy
• New Store Launches
• Consumer Acquisition & Local Marketing
• Digital & Performance Marketing Leadership
• Aggregator & Channel Partnerships
• Promotions, Campaigns & Innovations
• Influencer & Content Strategy
• Agency Mgmt

Required Candidate profile

• 12 - 15 yrs of Marketing exp, with 3–4 years in a leadership role (Restaurant, Cafe, QSR, Hospitality preferred)
• Strategic Mindset
• Commercial Acumen
• Digital Expertise
• Leadership