Head- Marketing operations - GO/JC/4947/2026

Golden Opportunities; Bengaluru; On-site; INR 3,000,000 - 9,000,000; Full time

Job summary

Golden Opportunities is seeking a seasoned Head of Marketing to lead brand strategy, performance marketing, and CRM programs across digital, e-commerce, and offline channels in Bengaluru.

The role requires 15-18 years of experience, a Bachelor's degree, and a track record of building consumer brands, driving ROAS, and cross-functional leadership. You will shape the annual marketing calendar, define positioning, and mentor multi-disciplinary teams.

Qualifications

• 15+ years of experience in marketing, with senior brand-side leadership roles.
• Strong expertise in brand strategy, positioning, and storytelling.
• Experience leading Brand Marketing, Performance Marketing and CRM functions.

Responsibilities

• Lead the overall brand and marketing strategy, driving brand positioning, awareness, customer engagement, and sustainable business growth.
• Build and scale consumer brands through integrated marketing across digital, e-commerce, and offline retail channels.
• Define brand identity, positioning, storytelling, and visual communication across all touchpoints.
• Lead creative direction for brand campaigns, photoshoots, product launches, seasonal campaigns, and collection launches.
• Develop and execute the annual marketing calendar aligned with business objectives and brand priorities.
• Drive performance marketing strategy across Meta, Google, and other digital platforms, optimizing CAC and ROAS.
• Oversee CRM, customer lifecycle management, retention marketing, loyalty programs, and repeat purchase initiatives.
• Develop customer segmentation and personalization to improve CLV and retention.
• Lead and mentor cross-functional teams across Brand Marketing, Performance Marketing, and CRM.
• Manage marketing budgets, agencies, creative partners, influencers, and brand collaborations.
• Collaborate with founders and senior leadership to define marketing strategies and growth initiatives.
• Coordinate with E-commerce, Retail, Design, and Product teams for omnichannel marketing execution.
• Monitor key metrics such as CAC, ROAS, retention, and revenue contribution.
• Drive brand consistency, cultural relevance, PR visibility, and customer engagement across channels.
• Demonstrate commercial acumen, strategic thinking, and stakeholder management.

Skills

Brand marketing

CRM

Campaigns

Paid media

Performance marketing

Leadership

Cross-functional leadership

Customer engagement

Brand positioning

Education

Bachelor’s degree

Job description

Candidate Expectations Total Experience and Relevant Experience: 15-18 Years

Job Details

Job Title: Head- Marketing opeations

Job Location: Bangalore

Work Model: Work from Office

Candidate Expectations Total Experience and Relevant Experience: 15-18 Years
Candidate Location: Anywhere in India
Skills- Brand marketing, CRM, campaigns, paid media and performance media

Education and Certification

Qualification: Bachelor’s degree

Detailed Job Description

Key Skills

• Lead the overall brand and marketing strategy, driving brand positioning, awareness, customer engagement, and sustainable business growth.
• Build and scale consumer brands through integrated marketing strategies across digital, e-commerce, and offline retail channels.
• Define brand identity, positioning, storytelling, and visual communication across all customer touchpoints.
• Lead creative direction for brand campaigns, photoshoots, product launches, seasonal campaigns, and collection launches.
• Develop and execute the annual marketing calendar, ensuring alignment with business objectives and brand priorities.
• Drive performance marketing strategy across Meta, Google, and other digital platforms, optimizing customer acquisition, marketing budgets, and ROAS.
• Oversee CRM, customer lifecycle management, retention marketing, loyalty programs, and repeat purchase initiatives.
• Develop customer segmentation and personalization strategies to improve customer lifetime value (CLV) and retention.
• Lead and mentor cross-functional teams across Brand Marketing, Performance Marketing, and CRM.
• Manage marketing budgets, agencies, creative partners, influencers, and strategic brand collaborations.
• Partner with founders and senior leadership to define marketing strategies, business priorities, and growth initiatives.
• Collaborate with E-commerce, Retail, Design, and Product teams to drive integrated omnichannel marketing execution.
• Monitor key marketing metrics, including brand recall, customer acquisition cost (CAC), ROAS, retention, and revenue contribution.
• Drive brand consistency, cultural relevance, PR visibility, and customer engagement across digital and offline channels.
• Demonstrate strong commercial acumen, strategic leadership, and stakeholder management to deliver measurable business outcomes.

Mandatory Skills

Minimum 15 years of experience in marketing, with significant experience in senior brand-side leadership roles; strong expertise in brand strategy, brand positioning, brand building, creative direction, and integrated marketing; proven experience in building and scaling consumer brands; experience leading Brand Marketing, Performance Marketing, and CRM functions; strong understanding of digital marketing, customer acquisition, retention, and marketing analytics; expertise in marketing budget management, campaign execution, and agency management; demonstrated ability to lead and mentor cross-functional teams; strong commercial acumen, strategic thinking, stakeholder management, and communication skills.

Good to Have Skills

• Experience in the premium apparel, menswear, fashion, lifestyle, or consumer retail industry in India
• Experience scaling consumer brands from early-stage businesses to established market presence
• Exposure to omnichannel marketing across e-commerce and physical retail stores
• Experience in brand collaborations, influencer marketing, PR and cultural marketing initiatives
• Knowledge of customer behavior, loyalty programs, customer lifetime value (CLV), customer acquisition cost (CAC), ROAS, and marketing attribution
• Experience working closely with founders and senior leadership on brand strategy and business growth