Manager / Sr Manager Marketing

R2R Consults; Bengaluru; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

R2R Consults in Bengaluru is seeking a Manager / Senior Manager Marketing to lead brand building for a premium luxury brand in India. The role focuses on developing strategic marketing initiatives and guiding cross-functional teams.

You will plan ATL/BTL, digital campaigns, product launches, and partnerships, manage budgets, and collaborate with Sales, VM, Finance, and global stakeholders to drive ROI and market growth.

Qualifications

• 10+ years of experience in marketing, preferably with luxury or premium brands.
• Strong understanding of brand management and integrated marketing campaigns.
• Experience across digital marketing, PR, retail marketing, events and product launches.
• Exposure to budget management, agency handling and ROI analysis.

Responsibilities

• Develop and execute the annual marketing strategy in alignment with global brand guidelines.
• Plan and manage integrated ATL, BTL, digital marketing campaigns and product launches.
• Drive brand positioning, PR, media relations, influencer partnerships and collaborations.
• Oversee retail and trade marketing activities, in-store promotions, POSM and brand events.
• Manage digital platforms, social media, performance marketing and CRM initiatives.
• Handle marketing budgets, agency partnerships, campaign performance and ROI.
• Conduct market research, competitor analysis and prepare management reports.
• Coordinate with Sales, VM, Finance, agencies and global stakeholders.

Skills

Brand management

Integrated marketing

Digital marketing

PR & events

Budget management

Stakeholder management

Analytics

Communication

Job description

Job Title: Manager / Senior Manager Marketing
Location: Bangalore
Experience: 10+ years

Role Overview:We are looking for an experienced Marketing professional to lead brand building and marketing initiatives for a premium luxury brand in India.

Key Responsibilities

• Develop and execute the annual marketing strategy in alignment with global brand guidelines.
  
• Plan and manage integrated ATL, BTL, digital marketing campaigns and product launches.
  
• Drive brand positioning, PR, media relations, influencer partnerships and collaborations.
  
• Oversee retail and trade marketing activities, in-store promotions, POSM and brand events.
  
• Manage digital platforms, social media, performance marketing and CRM initiatives.
  
• Handle marketing budgets, agency partnerships, campaign performance and ROI.
  
• Conduct market research, competitor analysis and prepare management reports.
  
• Coordinate with Sales, VM, Finance, agencies and global stakeholders.
  

Required Skills & Experience

• 10+ years of experience in marketing, preferably with luxury or premium brands.
  
• Strong understanding of brand management and integrated marketing campaigns.
  
• Experience across digital marketing, PR, retail marketing, events and product launches.
  
• Exposure to budget management, agency handling and ROI analysis.
  
• Excellent communication, analytical and stakeholder management skills.
  
• Ability to work independently and drive end-to-end marketing initiatives.