Head-Digital Marketing

Arihant Capital; Indore District; On-site; INR 4,000,000 - 7,500,000; Full time

Job summary

Arihant Capital Markets Limited is seeking a Head of Digital Marketing to design and drive the end-to-end digital strategy, customer acquisition, and brand growth. You will collaborate with senior leadership, product, technology and external agencies to build a measurable, scalable digital ecosystem across platforms.

You will lead campaigns across search, social, video and content, optimize CAC/ROI, and ensure compliant, high-quality customer interactions in a regulated financial services

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing or related field.
• MBA/PGDM in Marketing or Digital Marketing preferred.
• 10+ years of experience in Digital Marketing/Performance Marketing or related leadership role.
• Experience in financial services, stock broking, fintech or wealth management is highly preferred.
• Proven ability to lead large-scale digital acquisition campaigns and manage budgets.

Responsibilities

• Develop and lead overall digital marketing strategy aligned with growth objectives.
• Build a digital roadmap for acquisition, engagement, retention and conversion.
• Lead performance campaigns across Google, Meta, YouTube and LinkedIn.
• Drive CAC reduction, ROI improvement and conversion rate optimization.
• Oversee SEO, content, social media and digital brand programs.
• Establish data-driven dashboards and marketing analytics.
• Manage martech, automation, CRM and integration with tech teams.
• Lead and mentor a high-performing digital marketing team and external agencies.

Skills

Digital marketing strategy

Performance marketing

Brand building

Team leadership

Analytics & Insights

SEO & content strategy

Marketing automation

CRM & customer lifecycle

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

MBA/PGDM preferred

Tools

Google Ads

Meta Ads

YouTube Ads

LinkedIn Ads

CRM

Job description

About Arihant Capital Markets Limited

Arihant Capital Markets Limited is a diversified financial services organization with a strong presence across India. The company offers a wide range of financial and investment solutions across Equity, Mutual Funds, Fixed Income, PMS, AIF, IPOs, and other investment products.

We are looking for an experienced and strategic Head Digital Marketing to lead our digital marketing function, strengthen our digital brand presence, drive customer acquisition, and build scalable digital growth strategies across the organization.

Role Overview

The Head – Digital Marketing will be responsible for developing and executing the company's overall digital marketing strategy, driving online customer acquisition and engagement, strengthening digital brand visibility, and leveraging technology, data, and performance marketing to achieve business objectives.

The role will work closely with senior management, business teams, product teams, technology, research, and external agencies to build a strong and measurable digital ecosystem for Arihant Capital Markets Limited and its digital initiatives.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and lead the overall digital marketing strategy aligned with the company's business and growth objectives.
• Build a comprehensive digital roadmap covering customer acquisition, engagement, retention, and conversion.
• Identify new digital channels, platforms, and opportunities to drive business growth.
• Establish clear digital marketing goals, budgets, performance metrics, and ROI frameworks.

2. Performance Marketing & Customer Acquisition

• Lead performance marketing campaigns across Google, Meta, YouTube, LinkedIn, and other relevant platforms.
• Develop and optimize customer acquisition strategies for trading, investment, wealth management, and other financial products.
• Drive qualified leads, customer registrations, account openings, and conversions through digital channels.
• Optimize customer acquisition cost (CAC), conversion rates, and marketing ROI.
• Build effective remarketing, retargeting, and customer lifecycle campaigns.

3. Brand & Digital Presence

• Strengthen Arihant's digital brand positioning and visibility across online platforms.
• Develop digital campaigns that enhance brand awareness, credibility, and customer trust.
• Ensure consistency in brand communication across websites, social media, digital advertising, and other digital touchpoints.
• Develop innovative digital campaigns for product launches, corporate initiatives, and business growth.

4. Website & Digital Platforms

• Own and drive the growth strategy for the company's website and digital platforms.
• Improve website traffic, user engagement, lead generation, and conversion.
• Work closely with technology and product teams to improve digital customer journeys and user experience.
• Develop and optimize landing pages and campaign-specific digital journeys.
• Drive initiatives for digital transformation, marketing automation, and personalization.

5. SEO, Content & Social Media

• Lead SEO strategy to improve organic visibility, rankings, and website traffic.
• Oversee content marketing strategy across blogs, social media, videos, webinars, newsletters, and other formats.
• Develop and manage social media strategy across LinkedIn, Instagram, YouTube, Facebook, and other relevant platforms.
• Build thought leadership and financial education content to strengthen customer engagement.
• Monitor industry trends, competitor activities, and emerging digital marketing opportunities.

6. Data, Analytics & Marketing Intelligence

• Establish a data-driven approach to digital marketing and customer acquisition.
• Track and analyze key metrics including traffic, leads, conversions, CAC, ROI, engagement, and customer lifetime value.
• Use analytics and customer insights to optimize marketing campaigns and digital journeys.
• Develop dashboards and regular performance reports for senior management.
• Leverage customer data to create targeted and personalized marketing campaigns.

7. Marketing Technology & Automation

• Identify and implement relevant Martech tools to improve marketing efficiency and customer engagement.
• Drive marketing automation initiatives across email, SMS, WhatsApp, push notifications, and other digital channels.
• Build effective CRM-based customer engagement and retention campaigns.
• Work with technology teams to integrate marketing platforms, CRM, analytics, and lead management systems.

8. Team Leadership & Agency Management

• Build, mentor, and lead a high-performing digital marketing team.
• Define team goals, responsibilities, performance standards, and development plans.
• Manage external digital marketing agencies, creative agencies, media partners, and technology vendors.
• Ensure timely execution of campaigns and effective utilization of marketing budgets.

9. Cross-Functional Collaboration

• Work closely with Business, Sales, Product, Research, Technology, and Customer Experience teams.
• Partner with business teams to develop digital campaigns for various financial products.
• Support new product launches and digital initiatives through integrated marketing strategies.
• Translate business objectives into measurable digital marketing plans.

10. Compliance & Regulatory Governance

• Ensure all digital marketing and promotional communication follows applicable regulatory requirements and internal policies.
• Coordinate with Compliance and Legal teams for necessary approvals of digital campaigns and communication.
• Ensure responsible communication of financial products and investment-related information.

Key Performance Areas

• Digital Customer Acquisition & Conversion
• Digital Revenue Contribution
• Performance Marketing ROI
• Customer Acquisition Cost (CAC)
• Website Traffic & Conversion
• Lead Generation & Quality
• Brand Awareness & Digital Reach
• SEO & Organic Growth
• Social Media Engagement
• Customer Engagement & Retention
• Marketing Automation
• Digital Product Adoption
• Team & Agency Performance

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• MBA/PGDM in Marketing or Digital Marketing will be preferred.
• 10+ years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or a related leadership role.
• Prior experience in financial services, stock broking, fintech, wealth management, banking, or investment management is highly preferred.
• Proven experience in leading large-scale digital acquisition and performance marketing campaigns.
• Strong understanding of SEO, SEM, paid media, social media, content marketing, CRM, marketing automation, and analytics.
• Experience managing significant digital marketing budgets and external agencies.
• Strong leadership, strategic thinking, analytical, and communication skills.
• Ability to work in a fast-paced, technology-driven and highly regulated financial services environment.

Preferred Skills

• Performance Marketing & Growth Strategy
• Digital Brand Building
• Customer Acquisition & Conversion
• SEO & SEM
• Social Media & Content Strategy
• Marketing Analytics
• CRM & Marketing Automation
• Martech & Digital Transformation
• Customer Journey Optimization
• Budget & ROI Management
• Team Leadership
• Agency & Vendor Management