Digital Marketing Manager

Findoc; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Findoc Investmart Private Limited is seeking a Digital Marketing Manager to own digital marketing end-to-end for its HNI-focused business divisions — PMS, AIF, Algo Trading and FPI.

This hands-on IC role partners with business heads while leveraging the central Digital Marketing team for design, ad ops, and content, driving strategy, campaigns, and on-site optimization.

Qualifications

• Graduate or postgraduate in Marketing, Business Administration, or a related field.
• 3–5 years of relevant digital marketing experience, ideally in BFSI/wealth management.
• Strong understanding of the HNI/UHNI investor mindset and regulatory considerations.

Responsibilities

• Own the digital marketing strategy, calendar, and execution roadmap for FPI, PMS, AIF, and Algo Trading.
• Translate business goals into digital marketing plans and coordinate with business heads.
• Build a segment-specific understanding of the HNI/UHNI journey and tailor campaigns accordingly.
• Manage website content, SEO, landing pages, and lead capture with central teams.
• Plan and monitor performance marketing campaigns across Google, Meta, LinkedIn.
• Drive content calendars for LinkedIn and other platforms; ensure regulatory-compliant material.

Skills

Performance marketing

SEO

LinkedIn marketing

Analytics tools

Stakeholder management

Content coordination

Education

Graduate/Postgraduate in Marketing or related field

Tools

Google Analytics

Meta Business Suite

LinkedIn Ads

Job description

Findoc Investmart Private Limited is looking for a Digital Marketing Manager to own digital marketing end-to-end for its HNI-focused business divisions — Portfolio Management Services (PMS), Alternative Investment Funds (AIF), Algo Trading and FPI Business.

This is a dedicated, business-facing role: the person will act as the single point of ownership for everything digital across these segments, working as a strategic partner to the respective business heads while executing through the central Digital Marketing team for design, ad operations, and other shared resources.

This is a hands-on individual contributor role — the ideal candidate combines strong functional understanding of PMS/AIF/Algo Trading products and the HNI customer mindset with solid technical digital marketing execution capability.

Key Responsibilities

• Own the digital marketing strategy, calendar, and execution roadmap for FPI,PMS, AIF, and Algo Trading as a single, unified charter — not three siloed plans.
• Act as the primary digital marketing point of contact for the business heads of these segments; translate business goals (AUM growth, lead quality, client acquisition cost) into digital marketing plans.
• Build a segment-specific understanding of the HNI/UHNI customer journey and tailor messaging, channels, and campaigns accordingly.

Website & Digital Presence

• Own the website experience (content, structure, landing pages, SEO) for the FPI,PMS, AIF, and Algo Trading pages/microsites.
• Work with the central web/design/dev team to plan updates, new pages, and conversion-focused landing pages for campaigns.
• Track and improve on-site engagement, lead capture, and conversion metrics for these segments specifically.

Performance Marketing

• Plan, brief, and monitor performance marketing campaigns (Google Ads, Meta, LinkedIn, and other relevant platforms) for HNI lead generation, working with the central performance marketing/ad-ops team for execution.
• Define targeting, budgets, and creative direction in line with the HNI audience profile for each segment; monitor CPL, CAC, and lead quality.
• Run periodic performance reviews with the central team and recommend optimizations.

Content & Social Media

• Plan and drive the content calendar (organic + paid) for these segments across LinkedIn and other relevant platforms, coordinating with the central content/social team for creation and publishing.
• Ensure content reflects the credibility, compliance requirements, and positioning appropriate for HNI/UHNI investors.
• Identify and brief thought-leadership content opportunities involving business heads and fund managers.

Cross-functional Coordination

• Interface regularly with the business heads of FPI,PMS, AIF, and Algo Trading to gather inputs, product updates, and campaign requirements.
• Coordinate with the Compliance team to ensure all digital marketing content and campaigns meet SEBI and internal regulatory requirements.
• Work closely with the Group Digital Marketing Manager to align segment-level plans with the overall company digital marketing strategy, budget, and brand guidelines.
• Liaise with PR, events, and sales/CRM teams where digital activity supports broader business initiatives (e.g. product launches, investor events).

Reporting & Analysis

• Track and report performance across channels — website, paid campaigns, social, and email — segment-wise, with clear visibility into lead volume, quality, and cost.
• Present periodic performance reviews and improvement plans to business heads and the Group Digital Marketing Manager.

Requirements

Required Skills & Experience

Functional Knowledge

• Working understanding of FPI,PMS, AIF, and/or Algo Trading products, or strong exposure to wealth management / broking / BFSI products aimed at HNI clients.
• Understanding of the HNI/UHNI investor mindset, decision journey, and what differentiates marketing to this segment from retail/mass-market marketing.
• Familiarity with SEBI/regulatory considerations around marketing communication for investment products (or willingness to learn quickly with Compliance support).

Technical / Digital Marketing Skills

• Hands-on experience with performance marketing (Google Ads, Meta Ads, LinkedIn Ads) — planning, targeting, budgeting, and reading performance data.
• Working knowledge of SEO and website/landing page optimization for lead generation.
• Experience managing or briefing social media content calendars, particularly LinkedIn for a BFSI/finance audience.
• Comfortable working with analytics tools (Google Analytics, Meta Business Suite, or similar) to track and report campaign performance.
• Ability to brief and work with design, content, and web development resources (own execution not required, but the ability to direct it clearly is essential).

Other Attributes

• Strong stakeholder management skills — comfortable engaging directly and confidently with business heads and senior leadership.
• Ownership mindset — able to work independently as a single-person owner for these segments while leveraging a shared central team for execution.
• Detail-oriented, organized, and able to manage multiple segments and priorities in parallel.
• Strong written and verbal communication skills.

Qualifications

• Graduate/Postgraduate in Marketing, Business Administration, or a related field.
• 3–5 years of relevant experience in digital marketing, ideally with some exposure to BFSI, wealth management, or financial services.

Key Interfaces

• Business Heads — PMS, AIF, Algo Trading (primary stakeholders)
• Central Digital Marketing Team — design, web/development, performance marketing, content/social (execution partners)
• Compliance Team (content and campaign approvals)
• PR, Events, and Sales/CRM teams (as needed)

Success Measures

• Quality and volume of leads generated for FPI,PMS, AIF, and Algo Trading through digital channels
• Improvement in website engagement and conversion metrics for these segments
• Cost-efficiency of performance marketing spend (CPL/CAC) for HNI acquisition
• Consistency and quality of content/social presence for these segments
• Feedback from business heads on responsiveness, partnership, and business alignment