Head Digital Marketing

Seikor Group; India; On-site; INR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Shopify experience

Influencer marketing familiarity

Affiliate programs

Job summary

Seikor Group is seeking a results-driven Digital Marketing professional with D2C ecommerce experience to drive traffic, boost conversions, and grow online sales through paid media, SEO, social, and site optimization.

Ideal candidate has 7+ years in digital marketing, strong Google Ads and Meta Ads Manager skills, proficiency with Ahrefs/SEMrush and GA4, plus proven CRO and remarketing expertise. Ability to manage multiple campaigns independently is essential.

Qualifications

• 7+ years of hands-on digital marketing experience, preferably D2C/ecommerce.
• Strong knowledge of Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush), and Analytics (GA4).
• Proven performance marketing, conversion rate optimization, and remarketing campaign experience.
• Excellent analytical, communication, and project management skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other paid media platforms.
• Manage end-to-end D2C website marketing operations including traffic generation, conversion optimization, and retention.
• Develop and execute SEO and content strategies to drive organic visibility and growth.
• Manage email marketing, WhatsApp campaigns, and push notifications for engagement and repeat purchases.
• Collaborate with design and content teams to create creatives and copy for ad campaigns.
• Analyse campaign performance, track CPC, CTR, ROAS, CPA, and provide actionable insights.
• Work closely with the tech and product teams to optimize landing pages and user journeys.
• Stay updated with the latest trends, tools, and best practices in digital marketing and D2C eCommerce.

Skills

Digital marketing

Google Ads

Meta Ads Manager

SEO tools

Analytics GA4

Performance marketing

Conversion rate optimization

Remarketing

Analytical thinking

Project management

Tools

Ahrefs

SEMrush

GA4

Job description

Detailed JD:

About the Role:

We are looking for a results-driven Digital Marketing professional with proven experience in D2C (Direct-to-Consumer) eCommerce websites. The ideal candidate will be responsible for driving traffic, improving conversion rates, and increasing online sales through performance marketing, SEO/SEM, social media, and website optimization strategies.

Key Responsibilities:

1. 1.Plan, execute, and optimize digital marketing campaignsacross Google Ads, Meta (Facebook/Instagram), and other paid media platforms.


2. 2. Manageend-to-end D2C website marketing operationsincluding traffic generation, conversion optimization, and retention.


3. 3. Develop and executeSEO and content marketing strategiesto drive organic visibility and growth.


4. 4. Manage email marketing, WhatsApp campaigns, and push notifications for customer engagement and repeat purchases.


5. 5. Collaborate with design and content teams to create compelling creatives and copy for ad campaigns.


6. 6. Analyse campaign performance, track key metrics (CPC, CTR, ROAS, CPA), and provide actionable insights.


7. 7. Work closely with the tech and product teams to ensure smooth website performance, landing page optimization and improved user journey.


8. 8. Stay updated with the latest trends, tools, and best practices in digital marketing and D2C eCommerce.

Requirements:

1. 1. 7+ years of hands-on experiencein digital marketing, preferably for a D2C or eCommerce brand.


2. 2. Strong knowledge of Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush), and Analytics (GA4).


3. 3. Proven experience in performance marketing, conversion rate optimization, and remarketing campaigns.


4. 4. Excellent analytical, communication, and project management skills.


5. 5. Ability to work independently and manage multiple campaigns simultaneously.

Good to Have:

• Experience with Shopify or other D2C website platforms.


• Familiarity with influencer marketing, affiliate programs