Head - Channel Sales (Sourcing)

Bonito Designs; Mumbai; On-site; INR 4,200,000 - 6,000,000; Full time

Job summary

Bonito Designs in Mumbai seeks a Head of Channel Sales (Sourcing) to lead our multi-channel sourcing ecosystem. You will own strategic initiatives across digital, partner, and offline channels, building systems to convert leads into design projects while balancing velocity with delivery capacity.

Ideal candidates have 12–15 years of total experience, with at least 5 years in senior sourcing or growth leadership, and a proven track record of scaling teams in fast-growing environments.

Qualifications

• 12–15 years total experience with at least 5 years in a senior sourcing or business development leadership role
• Proven track record in managing multiple lead generation channels—digital, offline, and partner-led
• Exposure to real estate, interior design, home decor, or consumer services is strongly preferred
• Experience building and scaling teams from the ground up
• Experience working in a high-growth, fast-paced D2C or tech-enabled services environment is a strong plus

Responsibilities

• Develops and executes strategic sourcing plans based on market opportunities
• Leads high-impact sales strategies to drive customer acquisition, brand visibility, and revenue growth
• Builds and leads high-performing teams by recruiting, developing, and mentoring talent
• Ensuring all centres of Bonito Designs are provided with prospects inclined towards designing their homes
• Manages key-stakeholder partnerships with different channel partners and allies to grow lead acquisition

Skills

Channel sales leadership

Multi-channel lead generation

Team building

Data-driven decision making

Budget management

Tools

Lead management platforms

Analytics dashboards

Sourcing automation tools

Job description

About the Role: Head - Channel Sales (Sourcing)

The sourcing head for bonito designs will closely work with the Office of Chief Sales Officer of Bonito. Sourcing in Bonito designs is the most critical function that spans across multiple verticals of Digital, Channel Partners, Alternative Channels, Pre-Sales & Calling functions. The Sourcing Head will be responsible for managing both, sourcing of leads and converting the leads to prospects of Bonito Designs. Enabling the entire system to convert prospects to customers. This is not a single-channel role. The Head of Sourcing is expected to think like a portfolio manager ensuring the right balance of leads across verticals, identifying gaps, building systems, and driving accountability at every level of the funnel. You will work closely with the business leadership, marketing, and operations teams to ensure that sourcing velocity is always matched to delivery capacity.

Roles & Responsibilities

Develops and executes Business strategic plans based on market opportunities, aligning short- and long-term business goals for the Experience Business

• Leads the creation and implementation of high-impact sales strategies to drive customer acquisition, brand visibility, and revenue growth for Business
• Builds and leads high-performing teams by recruiting, developing, and mentoring talent; fosters a values-driven, high-accountability culture
• Ensuring all centres of Bonito Designs are provided with prospects inclined towards designing their homes
• Manage key-stakeholder partnerships with different channel partners, alternative partners etc. to grow lead acquisition from month to month

Vertical Architecture & Portfolio Management

• Drive the optimal sourcing mix across all five verticals based on market dynamics, capacity, and growth targets
• Own the annual sourcing budget and allocate resources across verticals with ROI-first thinking
• Build multi-quarter roadmaps for each vertical with clear milestones and investment requirements
• Identify under-leveraged verticals and create activation plans to scale them

Pipeline & Funnel Management

• Define and own the entire lead funnel from acquisition to handoff to the Sales / Design Consultant team
• Set qualified lead targets per vertical in alignment with the company's revenue plan Establish funnel dashboards and reporting cadences to give real-time visibility to leadership
• Identify and eliminate leakage points at every stage of the funnel

Technology, Data & Analytics

• Champion sales hygiene and the use of data-driven decision-making across all sourcing teams
• Drive adoption of sourcing automation tools, lead management platforms, and analytics dashboards
• Build attribution models that accurately measure the contribution of each vertical to revenue Use cohort analysis, lead-to-project conversion data, and lifetime value metrics to guide sourcing strategy

Strategic Partnerships & Market Expansion

• Represent Bonito Designs externally with developer partners, agencies, and key industry stakeholders
• Scout new markets and geographies for sourcing expansion in alignment with the business growth plan

Strategic Partnerships & Market Expansion

• Represent Bonito Designs externally with developer partners, agencies, and key industry stakeholders
• Scout new markets and geographies for sourcing expansion in alignment with the business growth plan

Ideal Candidate Profile

• 12–15 years of total experience with at least 5 years in a senior sourcing, growth, or business development leadership role
• Demonstrated experience managing multiple lead generation channels simultaneously — digital, offline, and partner-led
• Prior exposure to the real estate, interior design, home dcor, or consumer services industry is strongly preferred
• Proven track record of building and scaling teams from the ground up
• Experience working in a high-growth, fast-paced D2C or tech-enabled services environment is a strong plus