Head Channel Marketing

UNISON INTERNATIONAL CONSULTING (The Recruitment Company); Gurugram District; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

UNISON INTERNATIONAL CONSULTING (The Recruitment Company) is seeking a senior leader to drive channel sales revenue across India’s B2C/B2B partner ecosystem. You will shape channel strategy, oversee onboarding, and manage partner programs to boost ROI and NPS.

With MBA and 10–12 years of experience, you will guide digital-enabled partner initiatives, lead a high-performing team, and expand into rural markets while delivering sustained franchise growth.

Qualifications

• MBA from a reputed business school.
• Minimum of 5 years of experience dealing with franchisee/retail/distributors business management.
• Experience in designing and implementing tech enabled partner management programs.

Responsibilities

• Drive revenue over 2000 Crore from the B2C/B2B ecosystem of Channel Partners across the entire country.
• Define and implement channel segmentation, value proposition & acquisition strategy.
• Partner management & engagement through GTM and activation programs to improve ROI and NPS.
• Onboard new partners and lead growth plans across tier 1/2/3 and rural cities.

Skills

Channel sales

Partner management

GTM strategy

Team leadership

NPS tracking

Revenue growth

Education

MBA

Job description

Drive revenue over 2000 Crore from the B2C/B2B ecosystem of Channel Partners across the entire country.

Continuously work on Digital transformation journey improve existing products or build new

products for partners. Introduce new models of channel development & engagement.

Overall responsible for channel wise sales revenue, partner ROI, service to partner & NPS.

• Introduce new digital technologies to scale the partner channel ecosystem & Operations
• Digitally transform the current processes and ways of working like partner portal,
• Develop new channel management models like Master Franchise, Rural franchise, Key
• Define and implement channel segmentation, value proposition & acquisition strategy
• Conduct in-depth research to identify new market opportunities and consumer preferences to run Geo-based expansion strategy for the franchise channel

Partner Management & Engagement:

• Responsible for key channel metrics for partner management like revenue, ROI, Defining & driving engagement program for B2B & B2C channel partners to improve operational efficiency
• Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channel wise activation programs to drive sales
• Run Special Key Account Management programs for top clients
• Define and monitor Key partner performance KPIs like NPS, store operations, brand Driving productivity of channels (B2C & B2B) via different business propositions & programs

Partner Development

• Onboard new partners and responsible for creating and implementing post onboarding partner success journey
• Use digital properties given to franchise for enabling DIY marketing tools like partner
• Staging the channel partners in different buckets basis the aging of the channel partners & defining the growth plan through market support for each category, like Matured Vs Maturing Vs. newly onboarded
• Building new avenues for growth, sustaining the existing ones and responsible in bringing in revenues for franchise partners
• Ensure the benchmark level of skilling of the partner & its employees Design and execute annual channel activation roadmap across tier 1/ 2/ 3 & rural cities.
• Budget management and promotional spending to maximize ROI and budget efficiency
• Hire, Develop, Coach and Lead successful team leaders with high-quality personnel to deliver profitable growth
• Motivate & Mentor diverse team to achieve key performance targets

Experience: 10 to 12 years

• Qualification Background: MBA from a reputed business school
• Prior Experience/Background: Minimum of 5 years of experience dealing with franchisee/retail/distributors business management.
• Experience in designing and implementing tech enabled partner management programs.