Head - Brand, Communications & Consumer Experience

Midas Fintech Solutions; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Midas Fintech Solutions in Mumbai seeks a senior branding leader to define and evolve the company's brand across all touchpoints, from positioning to packaging and storytelling. You will steer messaging for launches, collaborate with product and marketing teams, and oversee creative direction.

The role requires 10–15 years of experience in FMCG/D2C or consumer brands, with a strong track record in integrated marketing, PR and influencer programs, and a passion for building long-term brand equity.

Qualifications

• Bachelor's or master's in marketing, branding, or communications.
• 10–15 years in FMCG, D2C, lifestyle or consumer brands.
• Strong experience in brand strategy, content, packaging, PR and integrated marketing.

Responsibilities

• Define and evolve ESTRIP's brand positioning, architecture, voice and messaging.
• Lead communication strategy for product launches including naming, positioning, claims hierarchy, storytelling and GTM communication.
• Own packaging communication including front/back-of-pack messaging, icons, usage instructions and sustainability claims.
• Develop integrated content strategy across website, social media, marketplaces, blogs, email and offline channels.
• Provide creative direction for campaigns, videos, photography, brochures, POSM, exhibitions and presentations.
• Own website storytelling, landing pages and overall digital brand experience.
• Build influencer, creator and ambassador programmes including UGC and affiliate initiatives.
• Lead PR, founder branding, media relations, award submissions and corporate communication.
• Drive customer education through how-to content, sustainability education and category awareness.
• Lead consumer research, competitor benchmarking and market insights.
• Plan and execute exhibitions, brand activations and corporate events.
• Manage creative, PR, influencer and production agencies while building an internal brand team.
• Collaborate closely with Growth, Sales, R&D, Product Development, Manufacturing and Customer Support.
• Operate with a founder's mindset and continuously strengthen long-term brand equity.

Skills

Brand strategy

Content marketing

Packaging

Public relations

Integrated marketing

Influencer programs

Education

Bachelor's/Master's in Marketing/Branding/Communications

Job description

• Define and evolve ESTRIP''s brand positioning, architecture, voice and messaging.
• Lead communication strategy for all product launches including naming, positioning, claims hierarchy, storytelling and GTM communication.
• Own packaging communication including front/back-of-pack messaging, icons, usage instructions and sustainability claims.
• Develop integrated content strategy across website, social media, marketplaces, blogs, email and offline channels.
• Provide creative direction for campaigns, videos, photography, brochures, POSM, exhibitions and presentations.
• Own website storytelling, landing pages and overall digital brand experience.
• Build influencer, creator and ambassador programmes including UGC and affiliate initiatives.
• Lead PR, founder branding, media relations, award submissions and corporate communication.
• Drive customer education through how-to content, sustainability education and category awareness.
• Lead consumer research, competitor benchmarking and market insights.
• Plan and execute exhibitions, brand activations and corporate events.
• Manage creative, PR, influencer and production agencies while building an internal brand team.
• Collaborate closely with Growth, Sales, R&D, Product Development, Manufacturing and Customer Support.
• Operate with a founder''s mindset and continuously strengthen long-term brand equity.

Education / Experience-

• Bachelor''s/masters degree in marketing, Branding, Communications or related discipline.
• 10-15 years of experience in FMCG, D2C, lifestyle or consumer brands.
• Strong experience in brand strategy, content, packaging, PR and integrated marketing.