Head - Bancassurance

Kshema; Secunderabad; On-site; INR 3,200,000 - 5,200,000; Full time

Job summary

Kshema General Insurance Limited is seeking a seasoned Head of Bancassurance to lead nationwide bancassurance initiatives, build strategic banking partnerships, and drive profitable growth across diverse insurance portfolios. The role requires extensive banking networks and a track record of scaling distribution channels.

The ideal candidate will lead executive relationships, design distribution models, and oversee cross-functional teams to deliver sustainable, technology-enabled solutions

Qualifications

• MBA or PGDM in Marketing, Sales, Finance, Strategy, or Business Management.
• IRDAI certification, as applicable.
• Additional qualifications in insurance, banking, sales, strategy, or leadership will be preferred.

Responsibilities

• Strategy and Business Growth: Develop and execute the Bancassurance strategy in line with growth and profitability objectives.
• Define the long-term vision, operating model, business plan, revenue forecast, and expansion roadmap for the channel.
• Identify opportunities to acquire and deepen relationships with public sector, private sector, banks, and regional rural networks.
• Build enterprise-level capabilities across technology, people, processes, analytics, and governance to support scalable growth.
• Provide market intelligence and strategic recommendations to the executive leadership team.

Education

MBA or PGDM in Marketing, Sales, Finance, Strategy, or Business Management

IRDAI certification

Job description

Secunderabad, India | Posted on 09/04/2026

Kshema General Insurance Limited (Kshema) was established in 2018 and is India's only Digital Agri Insurance Company catering to farmers/cultivators in the Agriculture Sectors. Kshema enables cultivators with resilience from financial distress due to extreme climate events and perils through localised insurance products. Kshema is leveraging Technology to provide cutting edge insurance solutions to farmers.

Kshema has a pan India presence with more than 500+ employees on roles along with 500+ employees as contractors.

Job Description

TheHead of Bancassurance will provide strategic and operational leadership for theorganization’s Bancassurance business. The incumbent will build and scalestrategic banking partnerships, drive profitable growth, expand market reach,and enhance channel productivity across retail, rural, agricultural, SME,corporate, and specialty general insurance products.

Therole requires a seasoned leader with extensive banking and insurance networks,a strong record of acquiring and developing significant Bancassurancerelationships, and the ability to build a sustainable, scalable, andtechnology-enabled distribution business across India.

KeyResponsibilities

1.Strategy and Business Growth

• Develop and execute theBancassurance strategy in line with the organization’s growth andprofitability objectives.
  
• Define the long-termvision, operating model, business plan, revenue forecast, and expansionroadmap for the channel.
  
• Identify opportunitiesto acquire, expand, and deepen relationships with public sector, privatesector, foreign, regional rural, cooperative, and small finance banks.
  
• Build enterprise-levelcapabilities across technology, structure, people, processes, analytics,and governance to support scalable growth.
  
• Provide marketintelligence and strategic recommendations to the executive leadershipteam.
  

2.Strategic Partnerships

• Leverage industryrelationships and professional networks to acquire new bankingpartnerships and strengthen existing alliances.
  
• Identify, evaluate,negotiate, and close large and strategically important Bancassurancepartnerships.
  
• Lead commercialnegotiations, partnership agreements, joint business plans, servicemodels, and performance commitments.
  
• Develop customizedpropositions aligned with each partner’s customer segments, businesspriorities, and distribution strengths.
  
• Ensure effectiveonboarding, governance, development, and retention of bankingrelationships.
  
• Maintain a strongpipeline of prospective partners to support sustained channel growth.
  

3.Revenue and Profitability

• Own the Bancassurancechannel’s Gross Written Premium, revenue, market share, and profitabilitytargets.
  
• Drive profitable growthacross crop, motor, health, travel, personal accident, home, SME,commercial, corporate, and specialty insurance products.
  
• Develop annual operatingplans and ensure disciplined execution against agreed targets.
  
• Increase customeracquisition, product penetration, cross-selling, and wallet share acrosspartner banks.
  
• Monitor channelperformance, portfolio quality, productivity, conversion ratios, renewals,and profitability, and implement corrective actions where required.
  

4.Executive Relationship Management

• Build strongrelationships with CXOs, business heads, distribution leaders, productteams, and senior stakeholders within partner institutions.
  
• Act as the executivesponsor for strategic Bancassurance relationships.
  
• Lead periodic governancereviews, joint business planning sessions, and performance discussionswith banking partners.
  
• Establish effectiveengagement and escalation mechanisms to resolve strategic and operationalissues.
  
• Drive partnersatisfaction, engagement, and long-term retention.
  
• Represent theorganization at relevant banking, insurance, and financial servicesforums.
  

5.Distribution and Channel Excellence

• Design effective salesstructures, coverage models, incentive programs, partner engagementinitiatives, and productivity frameworks.
  
• Drive branch activation,relationship manager productivity, lead generation, conversionimprovement, and customer penetration.
  
• Ensure the effectivedeployment of sales resources across partners, regions, and businesssegments.
  
• Develop differentiateddistribution strategies based on partner type, customer profile,geography, and product potential.
  
• Provide strategicdirection and performance support to zonal and regional teams.
  
• Establish consistentchannel standards, operating rhythms, and review mechanisms across India.
  

6.Product, Technology, and Process Development

• Collaborate withunderwriting, actuarial, product, operations, marketing, technology,claims, and customer service teams to develop customized insurancesolutions.
  
• Introducecustomer-centric propositions for retail, rural, agricultural, SME,commercial, and corporate banking customers.
  
• Lead digital integrationwith partner banks across lead management, onboarding, underwriting,policy issuance, servicing, and reporting.
  
• Drive automation, dataintegration, and process simplification to improve scalability, customerexperience, and operating efficiency.
  
• Ensure that product andprocess innovations deliver customer value and sustainable profitability.
  

7.Team Leadership and Capability Building

• Build, mentor, and leada high-performing national Bancassurance team comprising zonal, regional,relationship, sales, and support functions.
  
• Establish clearperformance expectations, accountability, and leadership governance acrossthe channel.
  
• Foster a culture ofcollaboration, customer-centricity, execution excellence, ethical conduct,and high performance.
  
• Develop succession plansand leadership pipelines for critical roles.
  
• Implement training andcapability-building programs for internal teams, bank employees,relationship managers, and partner personnel.
  
• Strengthen productknowledge, consultative selling, regulatory awareness, and saleseffectiveness across the distribution network.
  

8.Compliance, Risk, and Governance

• Ensure compliance withIRDAI regulations, applicable banking and insurance guidelines, internalpolicies, and partner-bank requirements.
  
• Establish controls tomonitor sales conduct, customer suitability, operational risk, portfolioquality, and service standards.
  
• Address auditobservations, compliance gaps, and regulatory requirements within definedtimelines.
  
• Promote transparency,customer protection, ethical conduct, and strong corporate governance.
  
• Identify emerging risksand implement appropriate preventive and corrective measures.
  

9.Analytics and Executive Reporting

• Establish a robustmanagement information and analytics framework for monitoring channelperformance.
  
• Track premium growth,profitability, branch activation, relationship manager productivity,conversion ratios, product penetration, renewals, and partner-wisecontribution.
  
• Conduct regularperformance reviews across national, zonal, regional, and partner levels.
  
• Present businessperformance, risks, opportunities, and recommendations to the executiveleadership team.
  
• Use data, competitorinsights, and market intelligence to identify opportunities and improvedecision-making.
  

Theincumbent will be accountable for:

• Acquisition, onboarding,and development of strategic banking partnerships.
  
• Growth in Gross WrittenPremium, revenue, market share, and profitability.
  
• Increased productpenetration, customer acquisition, cross-selling, and partner walletshare.
  
• Improved branchactivation, relationship manager productivity, conversion ratios, andchannel efficiency.
  
• Enhanced partnerengagement, satisfaction, and retention.
  
• Development ofcustomized, customer-centric, and digitally enabled insurance solutions.
  
• Creation of a strongnational team and sustainable leadership pipeline.
  
• Effective compliance,risk management, governance, and closure of audit observations.
  

CandidateProfile

EducationalQualifications

• MBA or PGDM inMarketing, Sales, Finance, Strategy, or Business Management from a reputedinstitution.
  
• IRDAI certification, asapplicable.
  
• Additionalqualifications in insurance, banking, sales, strategy, or leadership willbe preferred.
  

Experience

• Minimum 25 years ofoverall experience in insurance, banking, financial services,distribution, or Bancassurance.
  
• At least 15 years ofleadership experience in Bancassurance partnerships or largeinstitutional distribution businesses.
  
• Proven experience inacquiring, developing, and scaling strategic banking relationships.
  
• Strong exposure togeneral insurance products, distribution models, and partner-led salesecosystems.
  
• Demonstrated success indelivering revenue growth, profitability, market expansion, and partnerdevelopment.
  
• Experience managinglarge banking alliances and geographically dispersed sales teams.
  
• Ability tobuild multifunctional capabilities across technology, products, people,processes, analytics, and governance.