Head AGA and Audi Collection

Gautam Modi Group; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Gautam Modi Group in Mumbai is seeking a dedicated professional to drive Audi Genuine Accessories (AGA) retailing at the dealership. You will shape sales strategies, coordinate across departments, and ensure stock availability while delivering premium customer experiences.

The role emphasizes training frontline staff on AGA knowledge and sales processes, monitoring performance, and implementing promotional campaigns to boost AGA turnover and market presence within the dealer network.

Qualifications

• Experience in stock management and shelf life control.
• Ability to develop and implement sales techniques for premium segments.
• Capability to create and run training sessions for frontline staff.
• Deep knowledge of AGA products and customer benefits.
• Experience dealing with premium customers and high service standards.
• Understanding of the car sales process and core service processes.

Responsibilities

• Design strategies for profitable Audi Genuine Accessories (AGA) retailing at the dealership.
• Coordinate efforts across Sales, Used Cars and Aftersales concerning AGA performance.
• Identify customer needs and offer innovative AGA solutions to create long-term demand.
• Ensure AGA offers are consistently available aligned with customer needs.
• Monitor AGA stock availability and ordering to keep stock at appropriate levels.
• Lead cross-department coordination for AGA selling, stocking and ordering.

Skills

Stock administration

Selling techniques

Marketing skills

Training & coaching

AGA product knowledge

Premium customer handling

New/used car sales knowledge

Automobile trade knowledge

Job description

1. Primary Responsibilities:

• Design Strategies focused on the profitable retailing of Audi Genuine Accessories (AGA) for the dealership.
• Coordinating departmental efforts (new car sales, used cars, aftersales) regarding AGA from Sales, ordering, performance management, monitoring and reporting standpoint
• Proactively identifying customer needs and offering innovative solutions and creating an emotional connect for long term AGA demand.
• Ensuring the offer of AGA on an ongoing basis in line with identified customer needs
• Tracking stock availability & monitoring the AGA stock ordering process to ensure the dealership is always adequately stocked
• Coordinating AGA selling, stocking and ordering activities across the different departments (New car, Used car & Aftersales)
• Conducting financial analyses of the dealer’s AGA portfolio based on set purchase and retail AGA targets
• Developing a training schedule for the dealership’s client facing staff based on identified needs
• Monitoring & reporting AGA performance to the DP on a weekly- and monthly-basis, including the sharing of this information with the NSC
• Communicating new AGA product launches and releases to the different dealer departments
• Developing AGA sales strategies for ageing stock
• Overseeing the dealership’s AGA marketing & promotion campaigns, including social media
• Supporting client facing staff from an AGA product knowledge and sales process perspective
• Display of AGA in – Courtesy Cars / Demo Cars / Display Cars / DR Bay / Showroom & other promotional display areas
• Drive CoC Project based on Audi India requirements
• Motivation / Incentive program and monitor the effectiveness

b) Marketing Planning & Budgeting

• AGA Sales planning
• AGA stock ordering
• AGA performance monitoring
• AGA package development
• NSC Communications and Claims

2. Job Specific Skills:

• Stock administration
• Selling techniques & Marketing Skills
• Training & coaching skills
• Specific knowledge of AGA products and customer benefits
• Experience in dealing with premium customers.
• Basic knowledge of new / used car sales process as well as of core service process and relevant points of reference for AGA
• General knowledge of automobile trade, AUDI AG, AUDI brand, competitors etc.

3. Personal Competence :

• Identification with the AUDI brand (brand ambassador, passion for products and brand)
• Affinity for the automobile industry and accessories in particular
• High customer orientation.
• Persuasiveness (e.g. good argumentation & negotiation skills)
• Good communication skills (e.g. open-minded, gentle, eloquent)
• Leadership skills & Willingness to bear responsibility and take decisions
• High level of motivation and personal initiative (e.g. set own goals, pro-active behavior)

4. Measures (Reports):

• AGA turnover (e.g. target achievement)
• Stock turnover rate, aging stock
• Qualitative indicators (e.g. visual index, number of marketing activities)
• AGA sales per dept / individual.

5. Additional Responsibilities

• Any other assignment as and when assigned by the management required to execute the Job.