GTM Engineer (Paid Growth and Go-To-Market)

Techdome; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Techdome in Hyderabad is seeking a Growth & GTM Engineer to own the path from target selection to revenue. You will identify ideal customers, sharpen product positioning, select channels, and turn ad spend into a predictable flow of qualified leads and revenue.

Meta Ads (Facebook/Instagram) will be your main channel, supported by Google, LinkedIn, and emerging platforms. You will manage the ad budget, monitor performance in GA4, set up tracking, run A/B tests, and collaborate with product,

Qualifications

• 1.5+ years in digital or performance marketing.
• Hands-on experience running and scaling Meta Ads.
• Experience across more than one ad platform (Google, LinkedIn, or similar).
• Exposure to GTM work such as positioning, segmentation, or product launches.
• Comfort owning a budget and being accountable for results.
• A solid grasp of funnels, audience segmentation, and retargeting.
• Working knowledge of GA4 and a CRM or marketing automation tool.
• Familiarity with AI tools for copywriting and creative.
• Strong Google Sheets or Excel skills.
• Clear communication and sharp analytical thinking.
• A bias for action and excitement about building from zero.

Responsibilities

• Define ICPs and identify high-potential segments.
• Build positioning and messaging for each product/service.
• Choose channel mix for offerings and run launches end-to-end.
• Own Meta Ads end-to-end and scale campaigns across platforms.
• Set up and maintain tracking (pixels, Conversions API, UTMs).
• Monitor metrics (CTR, CPC, CPA, ROAS) in GA4 and other tools.
• Run A/B tests on ads, landing pages, messaging, audiences.
• Keep CRM data clean and share actionable performance reports.
• Leverage AI tools to speed up ad copy, creatives, and reporting.

Skills

Digital marketing

Performance marketing

Meta Ads (Facebook/Instagram)

Budget ownership

GA4 tracking

A/B testing

CRM/MA tooling

Excel/Sheets

Communication & analytics

Basic SQL

Job description

About The Role

Most companies run ads. We want someone who builds the machine behind them.

About The Role

Most companies run ads. We want someone who builds the machine behind them. As our Growth & GTM Engineer, you will own the path from “who should we target?” to “which campaign brought us this customer?” You will identify our best-fit customers, sharpen how we position each product and service, choose the channels that deliver, and turn ad spend into a predictable flow of qualified leads and revenue. Meta Ads (Facebook and Instagram) will be your main channel, supported by Google, LinkedIn, and newer platforms. You will manage the budget, read the numbers, and keep doubling down on what works.

What You Will Own

Go-To-Market Strategy

• Define our Ideal Customer Profile (ICP) and identify the highest-potential segments.
• Build positioning and messaging for each product and service.
• Choose the right channel mix for every offering.
• Run launches end to end, from planning to live campaigns.
• Work with design, product, and sales so our story stays consistent everywhere.

Paid Growth

• Run Meta Ads end to end: audiences, creative testing, bidding, and scaling.
• Plan, launch, and scale campaigns on Google, LinkedIn, and emerging platforms.
• Own the ad budget and make sure every rupee earns its place.
• Build and optimize the full funnel, from first click to closed deal.

Tracking & Analytics

• Set up and maintain tracking: pixels, Conversions API, event tagging, and UTM structures.
• Monitor CTR, CPC, CPA, and ROAS in GA4 and other analytics tools.
• Run A/B tests on ads, landing pages, messaging, and audiences, and document the learnings.
• Keep CRM data clean and share performance reports the team can act on.

AI & Automation

• Use AI tools to speed up ad copy, creative production, campaign optimization, and reporting.

What Success Looks Like

• Cost per qualified lead falls while lead volume and quality rise month on month.
• Tracking is reliable, and every lead can be traced back to its source.
• Winning campaigns are scaled, and losing ones are stopped quickly.
• Leadership gets a clear weekly view of spend, pipeline, and revenue impact.

Your First 90 Days

• Month 1: Audit existing tracking, campaigns, and funnel. Fix gaps in the pixel, Conversions API, and UTMs. Draft the ICP and messaging.
• Month 2: Launch ICP-based test campaigns on Meta and one other platform. Start structured creative and landing page tests.
• Month 3: Scale what works, cut what doesn’t, and set up a regular reporting rhythm with sales and leadership.

What You Bring

Must have

• 1.5+ years in digital or performance marketing.
• Hands-on experience running and scaling Meta Ads.
• Experience across more than one ad platform (Google, LinkedIn, or similar).
• Exposure to GTM work such as positioning, segmentation, or product launches.
• Comfort owning a budget and being accountable for results.
• A solid grasp of funnels, audience segmentation, and retargeting.
• Working knowledge of GA4 and a CRM or marketing automation tool.
• Familiarity with AI tools for copywriting and creative.
• Strong Google Sheets or Excel skills.
• Clear communication and sharp analytical thinking.
• A bias for action and excitement about building from zero.

Nice to have

• Basic SQL.
• Experience with Mixpanel, Amplitude, or similar product analytics tools.
• Background in pricing, product positioning, or marketing automation.
• Interest in predictive modeling or AI-driven marketing analytics.

Why Join Techdome?

• Real ownership: Your work moves company revenue directly.
• Autonomy from day one: Decide fast, without layers of approval.
• Cross-team collaboration: Work daily with product, sales, and design.
• Open culture: A flat team where good ideas win and learning is fast.
• Room to grow: A clear path to senior GTM or marketing leadership.

This Role Might Not Be for You If

You prefer fixed playbooks, heavy approval chains, or work that is only about execution without owning the numbers.