Growth Manager

HT Digital Streams

Gurugram District

On-site

INR 1,500,000 - 2,500,000

Full time

14 days+

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Benefits offered by this job

High-ownership founding team

Intersection of media influence and fintech scale

Job summary

A digital financial services company in Gurugram is looking for an App Growth Manager to lead user acquisition and retention strategies for their financial services app. The ideal candidate will have 4-8 years of experience in growth or performance marketing, particularly within a B2C app environment. Responsibilities include designing marketing campaigns, optimizing acquisition channels, and collaborating with product teams. This is a full-time position offering a chance to be part of a high-ownership team.

Qualifications

4-8 years of experience in growth, performance marketing, or product-led growth.
Past experience with fintech/lending is a plus.
Comfortable with data and dashboards.

Responsibilities

Own and optimize acquisition channels.
Design and execute performance marketing campaigns.
Drive lifecycle marketing to maximize repeat usage.
Collaborate with product teams to build funnels.

Skills

Experience in growth and performance marketing

Strong analytical skills

Familiarity with fintech and financial products

Collaborative mindset

Ability to run experiments and A/B tests

Tools

SQL

Mixpanel

Firebase

AppsFlyer

Job description

Direct message the job poster from HT Digital Streams

Human Resource Business Partner at HT Digital Streams

Role- App Growth Manager - Financial Services App

Experience: 4-8 years

Function: Growth / Marketing / Product

Reporting to: Business Head - Digital Financial Services

About Us

Hindustan Times is one of India's most trusted media brands. We are now expanding into digital financial services with a mission to make access to credit and financial products simple, transparent, and user-friendly. Our new mobile-first platform will offer users loans, credit cards, credit score tracking, and more - all from the convenience of their smartphone.

We're assembling a high-energy team of builders, and we're looking for a Growth Manager who can help us scale rapidly while keeping users engaged and converting.

Role Overview

As the App Growth Manager, you will lead the acquisition, retention, and monetization strategy for our financial services app. You'll own user growth end-to-end: building funnels, running performance and lifecycle campaigns, optimizing app store presence, experimenting with onboarding, and driving usage through data-driven insights.

Key Responsibilities

User Acquisition: Own and optimize all paid and organic acquisition channels (Meta, Google, affiliates, OEMs, app stores, etc.).
Design and execute performance marketing campaigns with a sharp focus on CAC and ROI.
Build referral, influencer, and partnership-led growth loops.
Design onboarding and activation flows that convert installs to active users.
Drive lifecycle marketing (email, push, in-app) to maximize repeat usage.
Use segmentation and personalization to deepen engagement.
Collaborate with product and business teams to build funnels for loans, cards, and other financial services.
Run experiments to increase conversion rates across financial products.
Optimize the user journey for LTV while keeping customer experience high.
Set up tracking (via Mixpanel, Firebase, AppsFlyer, etc.) to get a clear view of the funnel.
Define and monitor growth KPIs: install-to-activation, DAU/MAU, churn, revenue per user.
Own and run A/B tests across creative, flows, pricing, etc.

Who You Are

4-8 years of experience in growth, performance marketing, or product-led growth roles in a B2C app environment.
Past experience with fintech / lending / financial products is a big plus.
Strong analytical chops - comfortable with SQL, dashboards, and conversion data.
Hustler with a builder mindset – move fast, test quickly, and thrive in ambiguity.
Collaborative - works well with product, design, engineering, and external partners.

Why Join Us