Digital Marketing Specialist - Noida (Currently Hiring)

Embedded Business Solution; Dadri; On-site; INR 420,000 - 680,000; Full time

Benefits offered by this job

Employee stock options

Job summary

Twirll is seeking a Growth Marketing Specialist to accelerate global adoption of its AI-powered business cloud platform from its Noida offices. You will plan and execute growth campaigns across SEO, SEM, social, email, and content marketing to drive brand awareness, customer acquisition, and revenue growth.

The role requires 1–3 years in digital marketing within SaaS or tech startups, strong analytics, and a data-driven mindset.

Qualifications

• 1–3 years of digital marketing experience.
• Experience with SaaS, cloud software, or AI startups.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, execute, and optimise growth campaigns across digital channels.
• Drive customer acquisition and revenue growth through SEO, SEM, social media, email marketing, and content marketing.
• Identify scalable growth opportunities and test new channels.
• Collaborate with Sales, Product, and Customer Success to align strategies.

Skills

Growth marketing

Demand generation

SEO

SEM

Social media

Email marketing

Lead generation

Analytics

Conversion optimization

Project management

Education

Bachelor's degree

Tools

HubSpot

Google Analytics

Google Ads

Meta Ads Manager

CRM platforms

Marketing automation

Job description

Accelerate the global growth of an AI-powered business platform throughdigital marketing, demand generation, customer engagement, anddata-driven growth strategies.

Fresher: Are welcome to apply if they possess the required skills listed below.

Work Mode: Work From Office.

Graduation: Any stream or in special case not mandatory.

Twirll is looking for a highly driven Digital Marketing & Growth Specialist .

About Twirll

Twirll is building an AI-powered business cloud platform designed tohelp businesses automate operations, accelerate growth, and simplifydigital transformation.

We provide end-to-end solutions for Retail, Hospitality,Manufacturing, Wholesale, and Service businesses — including POS,eCommerce, CRM, Marketing Automation, Loyalty, Inventory,AI tools, marketplace integrations, and business automationsolutions.

Our mission is to democratise technology for businesses globally bycreating a connected ecosystem where businesses can focus on theircore operations while Twirll powers the rest.

We are looking for a highly drivenGrowth Marketing Specialist who can help accelerate global adoption of the Twirll platform andbuild scalable digital growth engines.

Role Overview

This role is ideal for someone passionate about SaaS, AI,startups, digital growth, and building global brand presencethrough data-driven marketing strategies.

You will be responsible for planning and executing growth campaignsacross multiple digital channels to drive:

• Brand awareness
• Customer acquisition
• Revenue growth

In addition to managing Twirll's own digital growth initiatives,this role will also support the digital marketing and growthrequirements of Twirll customers. The candidate will work closelywith businesses using the Twirll ecosystem to help improve theirdigital presence, customer acquisition, online engagement, andoverall business growth.

This role requires a combination of strategic thinking, executioncapability, creativity, analytical thinking, andcustomer-centric problem solving.

This is a unique opportunity to work with progressive technologistsand businesses while helping shape the future of AI-driven businessautomation.

Work Model

• Primary Location: Noida.
• Work Mode: Primarily Work From Office (WFO).
• Work From Home (WFH): Allowed only under exceptional circumstances with prior approval.

Key Responsibilities

Growth & Demand Generation

• Execute short-term and long-term digital growth strategies for Twirll platform adoption.
• Drive customer acquisition through SEO, SEM, social media, email marketing, content marketing, and paid campaigns.
• Optimise conversion funnels and user journeys across digital touchpoints.
• Identify scalable growth opportunities and experiment with new acquisition channels.
• Generate qualified inbound and outbound leads through digital marketing initiatives.
• Drive measurable business growth and revenue through data-driven marketing execution.

Brand & Community Building

• Build and grow Twirll's digital communities across platforms including LinkedIn, Instagram, YouTube, X, and emerging channels.
• Regularly create engaging content to educate businesses about Twirll products and solutions.
• Strengthen Twirll's online presence through PR, thought leadership, and community engagement initiatives.
• Manage and enhance Twirll's digital brand positioning globally.
• Increase engagement, reach, and awareness across digital channels.

Campaign Management & Execution

• Plan, execute, monitor, and optimise marketing campaigns within defined timelines and budgets.
• Track campaign performance metrics and generate actionable insights.
• Improve marketing ROI, engagement rates, lead quality, and conversion metrics.
• Work closely with Sales, Product, and Customer Success teams to align marketing strategies with business goals.
• Clearly communicate marketing strategies and execution plans to downstream teams.
• Ensure marketing and sales initiatives work cohesively to maximise business outcomes.

Customer Growth & Success Marketing

• Support digital marketing and growth initiatives for Twirll customers across industries including Retail, Hospitality, Manufacturing, Wholesale, and Services.
• Help customers improve their digital presence, customer acquisition, retention, and revenue growth using Twirll ecosystem solutions.
• Develop and execute marketing strategies tailored to customer business goals.
• Collaborate with customers to identify growth opportunities and marketing improvements.
• Assist customers with social media strategy, lead generation campaigns, branding, digital engagement, and growth execution.
• Work closely with internal teams to ensure Twirll customers achieve measurable business outcomes through the platform.
• Act as a strategic growth partner to customers and contribute towards long-term customer success and retention.
• Conduct market research, competitor analysis, and customer behaviour analysis.
• Identify new digital trends, marketing opportunities, and emerging technologies.
• Propose innovative ideas to improve product positioning, customer engagement, and business growth.
• Stay updated with the latest AI, SaaS, automation, and digital marketing trends.

The success of this role will be measured through clearly definedgrowth and marketing KPIs, including:

• Generating qualified inbound and outbound leads.
• Increasing platform adoption and customer acquisition.
• Driving measurable revenue growth through marketing initiatives.
• Improving campaign conversion rates and ROI.
• Growth in website traffic, engagement, and brand visibility.
• Expansion of Twirll's digital community and audience reach.
• Successful execution of campaigns within defined timelines and budgets.
• Contribution towards sales pipeline growth and customer retention.
• Supporting customer business growth and marketing success through Twirll ecosystem services.

The ideal candidate should be highly execution-focused and capableof delivering measurable business outcomes through data-drivenmarketing strategies.

Marketing Tools & Platforms

The ideal candidate should have hands-on experience with moderndigital marketing and growth tools, including:

• Meta Ads Manager.
• Google Ads.
• Google Analytics.
• CRM and Marketing Automation platforms such as HubSpot.
• CMS platforms and website management tools.
• SEO and keyword research tools.
• Social media scheduling and campaign management tools.
• Email marketing and lead nurturing platforms.

Experience with AI-powered marketing tools, automation platforms,analytics dashboards, and growth marketing tools will be an addedadvantage.

Required Qualifications

• 1–3 years of experience in digital marketing, growth marketing, or demand generation.
• Experience working with SaaS, cloud software, AI platforms, or technology startups.
• Strong understanding of:
• SEO & SEM
• Social Media Marketing
• Paid Advertising
• Email Marketing
• Lead Generation
• Growth Funnels
• Analytics & Reporting
• Conversion Optimisation
• Proven portfolio of successfully executed digital marketing campaigns.
• Excellent written and verbal communication skills.
• Strong time management and project management abilities.
• Ability to manage multiple projects independently in a fast-paced startup environment.
• Strong customer communication and relationship management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Desired Qualifications

• Understanding of business software and operational workflows.
• Experience with CRM and marketing automation platforms.
• Familiarity with B2B SaaS sales cycles.
• Basic understanding of UI/UX and conversion optimisation.
• Experience with AI tools and automation platforms.
• Understanding of sales processes and business consulting.
• Ability to understand customer business challenges and propose growth solutions.

Reporting Structure

This role will report directly to the Head of Marketing and Sales and workclosely with the Product, Customer Success, and Leadership teamsto align growth strategies with business objectives.

Why Work @ Twirll?

• Work on cutting-edge AI business cloud technologies.
• Be part of a fast-growing global startup.
• Opportunity to shape the future of business automation.
• Employee stock/share opportunities.
• Open, approachable, and innovation-driven culture.
• Large and growing customer base across multiple industries.
• Exposure to thousands of APIs and ecosystem integrations.
• Opportunity to work on both platform growth and customer business growth.
• Collaborative and energetic team environment.
• Strong learning and career growth opportunities.

Client Management

• How do you begin understanding a new client's digital marketinggoals when they onboard onto a platform like Twirll?
• What questions do you ask a client to identify the right mix ofmarketing channels—email, SMS, social media, and paidadvertising—for their business?
• How would you handle a client who comes in with vague goals suchas "I want more sales" but has not defined any KPIs?